Edward Gibbs

7386 Hampsted Square South

New Albany, Ohio 43054 (Columbus)
614-582-1473 (cell)
614-939-1672 (H) Also: Face Book Page: Edward Gibbs
Background:
* 30+ years as a marketing / sales executive, creative director, public relation
s specialist and presenter / speaker.
* Competent in consumer package goods, retail, corporate, business-to-business;
direct marketing, sales promotions, investment / financial, healthcare, automoti
ve OE & aftermarket and manufacturing.
* Built and managed for 12 years an advertising, promotion and PR Advertising ag
ency to top 200 in America with over 100 people and 50+ million in billings loca
ted in Northwest Ohio. Started as a 19 year old student.
* Managed, built, turned around companies and brands.
* Graduate of Gazelles school of strategic marketing principals. Follow the Rock
efeller habits system. I have used it daily for past ten years. Go to www.gazell
es.com.
Competency
* Unique hybrid-creative account executive and or creative director with strong
strategic marketing, sales
and business acumen.
* Skilled Mac computer artist, designer, web designer.
* Writer, designer, photographer, producer, director, stylist, package designer,
illustrator.
* Brand strategist and account manager. Implementation expert.
* Speaker, reporter, demonstrator. new business prospector & presenter TV host.
* Event and show designer, producer, director.
* Television and radio commercial writer, producer, director.
* Excellent people manager, building several teams, divisions and companies, som
e from scratch.
* Highly creative with talent and drive to execute concepts from start up to com
pletion.
* Extremely fast and efficient. Ability to direct and manage complex multiple pr
ojects and people.
* Won over 400 national awards: Clio's, One Show's, Addy's plus national, regio
nal design and fine arts awards.
* Racing and car enthusiast with extensive background in creating and implementi
ng racing promotions including the
best promotion of the decade for Gillette from PROMO magazine.
* Marketing expert in retail big box, building products, interior design, financ
ial, automotive aftermarket / OEM, health care, insurance, general advertising,
packaging, fine arts.
Advertising, Sales / Marketing Executive & Creative Director
Marketing + Creative specialist. Helped corporations become market category lead
ers, some as start-ups. Fortune 100 clients include Libby Owens Ford, Chrysler,
Manville, Owens Corning, Dana Corp., Us Gypsum (USG), The Associates, United Air
lines, Hanes, Kmart, Champion, Proctor & Gamble, Sears, The Great Indoors, Zuric
h Insurance, Citi Group, and the Home Depot. Have run departments in excess of 1
00 people.
Into Great Brands Inc. MotorKote & Dura Lube Columbus, Ohio 2003-Present
Vice President Marketing & Sales / Creative / PR / Branding / Licensing
Re launched two nearly dead 17-year old national & international engine additive
& appearance products brands.
* Created new identity and brand position for both brands. MotorKote and Dura Lu
be. Created and portray Mr. MotorKote, as a brand personality by making personal
appearances, public speaking and radio/TV commercials.
* Developed all literature, sales materials and advertising including: packaging
, photography, displays, signage, vehicles, infomercials, trade show booths, dem
onstrations, direct mail, web site, television, public relations, radio and prin
t campaigns. Spokes person on "The Shopping Channel" TV show & "The Truckin USA"
national radio show.
* Launched MotorKote Brand at Indy 500 with TV, radio, print, at the track promo
tions and show booth.
* Developed key sponsor relationship with the Indy Racing League creating the "L
eader at the Half" national sweepstakes promotion. Licensed and private branded
15 new products and line extensions.
* Helped sell brands into big box retail chains, truck stops and oil distributor
s. On over 30,000 shelves in 14 countries worldwide including Wal Mart. Kmart, S
ears, Auto Zone, Pep Boys, CSK, Advance Auto, Canadian Tire, Murray's, Strauss,
Big Lots. Brought in Speedco / 74 Truck Oil change Centers. Secured contracts wi
th China, Romania, South America in 07. Sales are up over 300% at Meijer a Midwe
st retail store chain In 08/09.
* Go to www.motorkote.com and www.duralube.com Designed and help maintain both w
eb sites.
Zero In Incorporated: Mason Ohio 200
0-2003
President, Owner, Chief Marketing / Sales Officer
* Combined three companies to build an apparel design and printing company.
* Created and launched a retail store chain called "What's Hot" as outlet for ap
parel lines.
* Developed an investment strategy and found four international partners to inve
st and expand the concept.
* Signed contracts with: Centas, P&G, Abercrombie, Hot Topic, Hollister, Limited
Too and others.
* The company was sold to investors in 2003. What's Hot became Hot Topic retail
stores.
Value City Furniture; Columbus, Ohio 1998-2000
Executive Vice President Marketing / PR
A $600 million 72-store retail chain. Had full marketing responsibility with $70
million annual budget.
* Created a new (total makeover) corporate image including: Literature, Signage,
Vehicles, Uniforms, Stores and Corporate Offices. Revitalized web site, radio,
TV and Print campaigns. Served as PR & crisis director
* Developed new brand identities for 13 brands. Results showed a 11% overall inc
rease in sales with the key brand, American Signature delivering a 23% sales bum
p which resulted into a high end division of the company.
* Repositioned house mattress brands turning the department from a looser into a
22% profit center.
* Produced the annual management meeting at Value City Arena, was judged the mos
t successful meeting ever staged by the company. Also worked on American Eagle O
utfitters, Value city Department Store and DSW Shoe Warehouse.
Columbian Advertising Inc.; Chicago Illinois #2 Direct Mail agency in America
1995-1999 Senior Vice President Sales &
Creative Director
Set up general advertising division. Creative head on; Gingiss Formal Wear, Home
Depot, United First Card, Sears, The Associates, Nations Bank, Discover Card, B
acardi Rum, Palm Pilot and more.
* Worked on the creation and launch of "The Great Indoors " for Sears.
* Repositioned Gingiss Formal Wear as the category leader with new brand identit
y.
* Won the Home Depot account with a direct marketing campaign that returned a 19
% response rate.
* Created a new Pier One direct mail campaign that was the most successful in co
mpany history.
* Helped take regional pizza chain to fourth largest pizza supplier in America.
Grant Jacoby Inc.: Chicago Illinois
1993-1995
Senior Vice President Creative Head
* Built and supervised the BtoB division growing at 40% rate annually, most prof
itable in the agency.
* Created ad campaign voted best in America for two years for Hyster Lift Trucks
.
* Crafted and ran a corporate magazine for Waste Management. Became the largest
business magazine in US and helped make WM the category leader.
* Was responsible creatively for 17 divisions of The Associates, with annual gro
wth rate of 32%.
* Brought in and managed the USG account, which grew to largest in agency with 2
6 million in annual billings.
* Creatively managed all PR division accounts including Navistar, Culligan, John
son & Johnson and more.
* Introduced and created materials introducing Caterpillar into NASCAR.
Mars Advertising Inc.; Southfield (Detroit) Michigan
1989-1993
Vice President Sales / Creative Director / New Business Director
* Pitched and won Michigan's fourth largest health care account. Served as Creat
ive and Account Supervisor.
* Won Hanes Hosiery business by revitalizing old brand and growing it to number
two in sales.
* Repositioned the fourth largest toy company with new brand identities and pack
aging for over 70 skews.
* Worked on assignments for Kmart bringing in over 18 million dollars in busines
s in 20 months including: The Old Farmers Almanac, Little Caesar's Pizza, Send A
Song and apparel lines of; Jacquelyn Smith & Kathy Ireland.
* Created a sweepstakes promotion that was awarded "best of the decade" by PROMO
magazine for Gillette & NASCAR awarding 90 cars over three years making it the
most successful US promo ever.
Education
* Masters Degree, Syracuse University. Taught by top New York ad agency talent.
Graduated #1 in class.
* Bachelor of Science, Design University of Cincinnati. Graduated with 3.8 avera
ge
* Two years at Columbus College of Art and Design. Maintained a 3.4 average
* Columbus College Of Art & Design on full scholarship. Made deans list every qu
arter.
* University of Cincinnati, Bachelor of Science Degree in Design and Advertising
, Never off deans list. Graduated in top five of major. Beta Theta Pi fraternity
member. Won Homecoming float #1 design four years in a row.
* Syracuse University, Masters Degree, Graduated first in Class with perfect 4.0
average. The worlds top ad people taught classes from NYC, Boston and LA agenci
es. Thesis awarded best of the year from The Newhause School.
Other
* Married with two children Morgan 15, Tyler 11.
* Willing to relocate and travel up to 40%.
* Can create, write, design, photograph, present, implement, manage projects or
accounts and teams from
concept to competition seamlessly.
* Grew up in Midwest with conservative values and a hard work ethic.
* Award wining fine artist and photographer with over 18,000 fine art prints in
circulation worldwide.