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C.

Denise Wallner__________________________________
9114 Jordan Drive Denham Springs, La 70726
(225) 505-8787 dw817402@westpost.net

Profile
Experienced professional with nine years as a responsible business owner and ope
rator of three retail stores confident in the areas of: organizational, marketin
g, advertising, accounting, operations, management of employees, inventory, budg
eting, and customer service, seeking a career in this field.
I am familiar with utilizing effective e-mail marketing campaigns (which exceede
d my company's sales goals) to provide an excellent, stable base of customers.
My gift for possessing a highly marketing oriented mind, the fact that I am brig
ht, hard working, energetic and highly dependable have allowed me to act as a su
ccessful business owner. I know what it means to take pride and ownership in the
company I am employed by engaging in the highest quality work ethic on a team a
nd empowering all of its employees that I work with to motivate them to be the b
est team members they can be.

Education
Southeastern Louisiana University, Hammond, LA
Bachelor of Business Administration, Minor in Management
Graduation Date: 2005

Experience
Business Owner/ Manager of Gift Store, My Favorite Things Marketplace, Baton Rou
ge, LA, November 2009-Present
* Gift store specializing in gifts for all occasions for women, men & children
* Created weekly e-mail newsletter, marketing promotions and advertising campaig
ns to increase customer base and sales
* Handled all functions of a small business including profit & loss, expense red
uction, sales increases, product ordering, local vendor accounts, Dallas market
ordering, advertising, hiring, payroll, training & supervising employees
* Handled 55+ vendors providing merchandise to us to sell for them

Business Owner/ Consultant, Storybook Consulting, Inc. Denham Springs, LA, Marc
h 2010-Present
* Provided targeted consulting & mentoring services locally and nationwide to as
sist new or existing children's stores towards their goal of a successful busine
ss
* Utilized our experience in the children's retail business to increase sales an
d foot traffic, reduce monthly expenses and ultimately increase the bottom line
of the client's business
* Evaluated each area of the existing business to find what is preventing achiev
ing their profit goals
* Assisted clients with exploring important topics vital to their success such a
s: creating a business plan, evaluating inventory, expenses, purchases, roles of
the landlord, accountant and attorney; loss prevention, effective store layouts
, business equipment and software, attracting & keeping customers, keeping custo
mers, investing in your company, vendor assistance, marketing and advertising, m
anagement, payroll and employees
Business Owner/ Manager of Children's Boutique, Kate & Company, LLC, Baton Rou
ge, LA, Mar. 2007-present
* Children's boutique specializing in classic, traditional clothing, baby & chi
ldren's gifts
* Created weekly e-mail newsletter, marketing promotions and advertising campaig
ns to increase customer base and sales
* Handled all functions of a small business including profit & loss, expense red
uction, sales increases, product ordering, local vendor accounts, Dallas market
ordering, advertising, hiring, payroll, training & supervising employees
* Received recognition as an article was written about our two stores in the Tow
n Favorites Magazine in September 2008
* Awarded the 2009 Readers Choice for Family Favorite Children's Clothing Store
in Baton Rouge Parents Magazine
* Store closed on Coursey Blvd. in Nov. 2009 and currently operates as a vendor
inside My Favorite Things Marketplace

Business Owner/ Manager of Children's Consignment Store, Abigail's Best, LLC, Ba


ton Rouge, LA, Nov. 2001-Nov. 2009
* Awarded the Readers Choice for Family Favorite Consignment Store in Baton Roug
e Parents Magazine for 6 years
* 50% sales increases in 1st year & 4th year, 25% increases other years
* Expanded from 1500 sq ft to 5000 sq ft for 2 years and branched into 50% new m
erchandise until opening brand new children's boutique-Kate & Company in Mar. 20
07
* Created weekly in-store & e-mail promotions and advertising campaigns to incre
ase consignor base and customer sales
* Handled all functions of a small business including profit & loss, expense red
uction, sales increases, consignor accounts, advertising, hiring, payroll, train
ing & supervising employees
* Sold business in Dec. 2009

Mar. 1996- May 2001 U.S. Postal Service Baton Rouge, LA


Temporary Supervisor & Human Resources/ Full-time Computer Operations REC
* Supervised up to 250 part-time REC Computer Encoders on nightly basis
* Performance evaluations & daily testing on key speed & accuracy
* Supervised mail flow operations from 4 Louisiana plants & adjusted schedule ho
urly based on mail volume

Aug. 1987-Mar. 1996 Sam's Wholesale Club Baton Rouge, LA


* Marketing/ Community Events/ Payroll/ Human Resources/ Administrative Assistan
t
* Completed hiring processes from interviewing to orientation
* Possessed payroll functions
* Administrative duties for 6 assistant mgrs & general mgr
* Coordinated all employee, community & fundraiser events
* Wrote New Membership Marketing Manual for entire region
* Outside/ inside membership marketing sales