STEPHEN M.

SULLIVAN
801 15th Street, Arlington, VA 22202
718-578-7336 *
~ MARKETING MANAGEMENT ~
S
trategic-minded marketing professional with 18 years' progressive experience dev
ising innovative campaigns to boost bottom-line revenue across diverse industrie
s. Instrumental in cutting marketing expenses by negotiating joint marketing ven
ture agreements. Superior copywriting skills; expertise in list acquisition, ana
lysis, and merge/purge.
Areas of expertise include:
Staff Management * Strategic Marketing Initiatives * Joint Marketing Efforts * D
atabase Management Promotional Collateral * Direct Mail Campaigns * Forced Trial
Campaigns * Email Marketing
Newsletters * Project Management * Conference Promotions * Research Reports
Telemarketing * Social Media * 3rd-party Collaborations * Campaign Analysis
PROFESSIONAL EXPERIENCE
PRACTICING LAW INSTITUTE, New York, NY
Marketing Manager * 2006-2009
Drove marketing efforts for educational programs, conferences, research reports,
and treatises across the legal industry. Devised direct mail, telemarketing, an
d email marketing strategies. Reported directly to Vice President of Marketing;
partnered with department heads. Wrote copy and collaborated with designer on co
nference promotions.
Key Achievements:
* Boosted educational program attendance 10% through innovative marketing plans
for 80 programs per year.
* Wrote and distributed 25-30 marketing emails weekly; coordinated email market
ing schedule.
* Increased sales 10% through publications telemarketing and an additional 10%
through social media and search engine marketing initiatives.
DIRECT MARKETING ASSOCIATION, New York, NY
Freelance Copywriter/Marketing Manager * 2006
Wrote copy for direct mail pieces and email campaigns in both HTML and Text; pro
duced promotional collateral for conferences, web seminars, and research reports
. Conducted campaign efficacy analysis.
Key Achievements:
Wrote and distributed 15-20 marketing emails weekly
ROYAL MEDIA GROUP, New York, NY
Marketing Manager & Customer Service Manager * 2004-2006
Directed newsletter, conference, and research report marketing; managed and trai
ned customer service department. Utilized forced free trial mailings, direct mai
l, and conference marketing strategies. Maintained customer database, Quickfill.
Cont'd...
STEPHEN SULLIVAN PAGE TWO
ROYAL MEDIA GROUP, Cont'd...
Key Achievements:
* Piloted launch of 4 new newsletters and increased newsletter circulation 10%.
* Played integral role in launch 6 new conferences within 1 year; boosted atten
dance 15%.
* Slashed expenses 10% by securing marketing partnerships with publications, co
nferences, and trade associations.
* Partnered with 3rd-party designer to redesign and restructure website: www.ro
yalmedia.com.
* Collaborated with in-house web designer to create website: www.banknet360.com
.
BROWNSTONE PUBLISHERS, INC., New York, NY
Marketing Manager * 2003
Spearheaded marketing strategies for 10 healthcare newsletters and other publica
tions. Researched and analyzed data and wrote copy for forced free trial mailing
s, direct mail, and conference marketing.
Key Achievements:
* Orchestrated 175K forced free trial mailings annually.
* Reduced marketing expenses 10% by cultivating joint marketing partnerships.
INSTITUTE OF MANAGEMENT AND ADMINISTRATION, New York, NY
Marketing Manager * 2001-2003
Led marketing strategy development and execution for 20 B2B newsletters; coordin
ated 200K forced free trial mailings annually.
Key Achievements:
* Cut printing costs 25% by implementing forced free trail email program.
* Designed report that accurately detailed all forced free trial mailings.
* Boosted revenue 10% by developing new direct mail campaigns for reports and y
earbooks.
* Increased renewals 10% by initiating new renewal calling program with telemar
keting firm.
EARLY CAREER HISTORY
ALEXANDER COMMUNICATIONS GROUP, INC., New York, NY
Assistant Marketing Manager * 2000-2001
RESEARCH INSTITUTE OF AMERICA GROUP, New York, NY
List Acquisitions Manager * 1996-2000
TOWNE-OLLER & ASSOCIATES, New York, NY
Market Research Analyst * 1992-1996
ACADEMIC BACKGROUND
Bachelor of Business Administration; Marketing
Pace University, Pleasantville, NY