KRISTEN N.

IMPERIALE
5 Bromley Drive * Blue Bell, PA 19422 * (570) 417-3397* ki8bfa1c@westpost.net
Innovative and highly influential leader in diverse enterprises, applying depth
and breadth of marketing, communications and management experience to the achiev
ement of exceptional brand equity, product awareness, team performance, and prof
its.
Demonstrate expertise in business development, operations establishment and dir
ection, process improvement, policy development, program and project manageme
nt, fiscal oversight, and continuous improvement.
Provide product management through development, branding, launches, multimedia
marketing, advertising, promotions, lead generation, pricing, sales, contract ma
nagement, public relations, and channel management.
Specialize in multimedia marketing, including SEO, e-mail campaigns, and webina
rs.
Guide start-up enterprises to industry-wide prominence.
Deliver winning sales numbers in challenging markets and economies.
Build, train, and motivate teams to surpass enterprise expectations.
Advance concurrent, detail-intensive projects in challenging settings.
Identify opportunities to employ fresh strategies in rapidly evolving industry.

Regional & National Leadership Strategic & Tactical Planning Business Modeling
& Re-engineering
Market Segmentation & Expansions Client Acquisition & Retention B2B & B2C
Competitive Analysis Revenue Generation & Cost Savings Budget Management P&L
Creative Initiatives Talent Development Goal Setting Performance Management
Benchmarking
Communications Event Planning Vendor Management Streamlining Consensus Build
ing Problem Solving

* PROFESSIONAL EXPERIENCE *
LITECURE, LLC, Newark, Delaware 2008 Present
Start-up manufacturer of medical devices.
Director of Marketing: Define, structure and develop Marketing department, stra
tegies, plans and SOPs for a start-up medical device manufacturing company. Supe
rvise a staff of 4 and control a budget of $1.6M, resulting in achievement of co
nsistent sales increases and out-performance of annual sales goals. Draft and dr
ive annual plans for marketing, advertising, and public relations programs.
Forge and execute strategies for multimedia promotion, sales promotions and PR
strategies for 3 brands.
Champion brand-building marketing campaign, resulting in positioning the Veteri
nary brand as the dominant
market leader.
Facilitate company growth from $2M in 2007 to projected $25M in 2010.
Lead winning marketing campaigns, resulting in generation of 80% of all leads f
rom January 2009 to present.
Head promotion, resulting in more than 100 incremental sales from October 2009
to present.
Spearhead more than 150 state, regional and national tradeshows, seminars and m
eetings annually.
Create and launch 2 trade show promotions for veterinary brand in 2010, resulti
ng in more than 1,400 leads
and 48 sales.
Collaborate with sales department to clinch key customers including teams in al
l four major U.S. professional sports, the Womens Olympic Basketball Team and bo
th U.S and Canadian Equestrian Teams.

IMPERIALE CONSULTING, Blue Bell, Pennsylvania 1994 Present

Self-started consulting enterprise.
Marketing Consultant: Demonstrate entrepreneurial capability through provision o
f wide-ranging services to manufacturing, retail, construction, service, wireles
s and web enterprises.

KRISTEN N. IMPERIALE ki8bfa1c@westpost.net Page 2

PRIDE MOBILITY PRODUCTS, INC., Exeter, Pennsylvania 2002 2006

Leading global manufacturer of mobility products.
Director of Marketing (2004 2006): Direct the marketing efforts of a $500M medi
cal device manufacturing and distribution company. Optimize staff of 40 engaged
in domestic and international marketing programs. Participate in product lifecy
cle management, to include development, branding, draft of high-impact sales pro
grams, launches, and market expansions.
Target niche markets with first physician-based program focused on education of
company brands, products, and services, as well as industry trends, reimburseme
nt rules, and regulations.
Perform needs assessments, innovate creative merchandising and media programs,
and oversee special pricing arrangements, resulting in incremental sales of $1.5
M with significant increases in revenue and unit growth.
Realize launch of 26 new products, as well as new corporate division in 2005.
Product & Marketing Manager, Light Rehab and Retail Mobility/Design Team Manager
(2002 2004): Provide outstanding drive of brand and product marketing processe
s while controlling 3 product lines involving 49 products and annual revenue of
$300M. Oversee production of corporate design, provider literature, and product
collateral material through leadership of graphic design team of 10 and Literatu
re Distribution Department of 15 developing 400 designs and distributing 2,500 p
ieces of literature per month. Manage Print Room and vendors in production of pr
inted materials to include control of budget of $1.3M. Team with sales in new pr
oduct training.
Participate in achievement of double-digit sales growth in each division in 1 y
ear.
Launch new products to replace existing products, increasing annual unit sales
for Retail Mobility by 6%.
Saved more than $250K in printing costs.
Updated processes, resulting in projected savings of $50K over 3 years.
Collaborate in innovation of tracking program and inventory planning program fo
r design requests, facilitating immediate status reports and updates, as well as
real-time inventory usage.
Work with sales department to grow Light Rehab sales 20% between 2002 and 2003,
Retail Mobility sales 15% between 2002 and 2003, increased each division by dou
ble-digit growth 2003 over 2004.
KEYSTONE AUTOMOTIVE OPERATIONS, INC., Exeter, Pennsylvania 1998 2001
Leading global distributor of after-market automotive accessories.
Director of Corporate Marketing: Head Marketing-Advertising Department to includ
e staff of 25 and budget of $9M. Draft and execute strategic national marketing
plan for wholesale and retail markets with concentration in pricing, promotions,
advertising, sales, and public relations. Orchestrate lifecycles for 90 marketi
ng projects, position B2B-B2C Web site, outperform objectives, and plan and dire
ct national meetings, special events, and domestic and international trade show
exhibits.
Restructure department, resulting in significantly increased efficiency and imp
act.
Lead team facilitating expansion of $250M regional company to $360M national co
mpany.
Champion national promotions, resulting in annual incremental sales of $10M.
Trim expenses by 10% per year while upgrading quality of programs.
Produce corporate video, resulting in receipt of Northeastern Pennsylvania Adve
rtising Award in 2000.
Increase sales of marketing programs to customers by 15% and 12% in 1999 and 20
00 respectively.
National promotions led to $10 million dollars in incremental yearly sales.
Manage and coordinated both land and sea VIP incentive trips for 500 people.
* EDUCATION *
M.S., Organizational Management (in progress)
Misericordia University, Dallas, Pennsylvania
B.S., Marketing, Minor: Business Administration, Concentration: Advertising
Kings College, Wilkes-Barre, Pennsylvania