JONNI R.

WOOD
1380 Rose Garden Circle, Westlake Village, CA 91361
Cell: (214) 288-7830
Email: jw8d15a0@westpost.net

SR. MARKETING & PRODUCT MANAGEMENT MARKETER

BANKING, LENDING & FINANCIAL SERVICES
MULTI-CHANNEL BRAND, MARCOM, DIRECT MARKETING, DIGITAL EXPERTISE

10+ years "Fortune 500" Company Banking, Lending and Financial Services Marketin
g, Product Management and Ad Agency experience.
Consistently meet and exceed profitability, efficiency and service goals in chal
lenging environments.Skilled at launching and
leading multiple, complex initiatives to build brand advantage and optimize mark
et, channel and sales growth strategies.
Broad marketing expertise with specialized focus in targeted acquisition, cross
sell and retention programs to deepen
customer relationships,increase CLTV, penetrate new market segments and drive bu
siness results and expansion.

* Strategic Planning - Consumer / B2B / B2C

* Brand Management / Product Development
* Multi-Channel Expertise - DRTV, Radio, Internet, Direct Mail, Print, Telemarke
ting
* Direct Marketing / Data Driven Marketing

* Digital Marketing / Advertising

* Sales Force Strategy & Support
* CRM / Retention/ Loyalty / Cross Sell
* Customer Segmentation/ Research & Analysis
* Business Development / Perforamce Optimization
* Budgets, P&L Management & Forecasting

* Executive Presentations / Events & Promotions

PROFESSIONAL EXPERIENCE & ACCOMPLISHMENTS

BBVA/Compass Bank / Guaranty Bank and Financial Services Group 2004 - 2009
Senior Product Marketing Manager (Laid off due to BBVA/Compass Bank Acquisition
of Guaranty)
Development, financial management and execution of multi-channel Consumer Lendin
g and Deposit strategies including strategic planning
research,product development, product lifecycle management, branding, channel an
d sales strategies to increase bottom line profits for
$16 Billion, 1200-person sales force, 165-branch Retail Bank.
* Created and led development of Customer Experience On Boarding Retention Strat
egy published as "Best Practice" by International Financial Council
on Competition which increased cross-sell by 32%, customer retention by 4% wit
h $7MM incremental earnings projected over five years.
* Launched Consumer Retail Loan Division delivering $166MM closed loan productio
n within first year of launch.
* Achieved 70% deposit product cross sell ratio to new and existing loan custome
rs.
* Pioneered competitive SWOT research analysis and strategy to re-brand and inno
vate new deposit product platform which achieved 11% net
increase in new HH deposit accounts in year-one.
* Doubled direct mail response rates through introduction and development of cus
tomer needs-driven segmentation analysis, tailored product,
offer,targeting and communication contact strategies.
* Led cross functional product development teams from research, product design,
pricing and operational implementation to development of product
positioning, value propositions, sales tools, compliance disclosures and go-to
market strategy for loan and deposit product lines.
* Developed and managed strategic marketing plans, P&L's, budgets, communication
s messaging, creative development, media planning, targeting, test
and channel strategies for off/online campaigns.
* Optimized online sales capture rates and web strategies by introducing SEM, pa
id search media, landing pages, product sales/micro-site, online
banking targeting techniques and intranet sales site.
* Conducted and assessed competitive research, pricing, customer satisfactions s
urveys, industry best practices and provided data analyses and
recommendations to stakeholders and Pricing Committee.
* Collaborated with Data Analytics Group to leverage data mart to formulate pric
ing, forecasting, ROI/financial analysis, back-end tracking/reporting
of metrics to increase profit and performance.
* Successfully partnered with C-Suite Level and Senior Management Team from Sale
s, IT, Finance, Training, Compliance and Retail Operations to lead
and ensure alignment with business goals.

JONNI R. WOOD Page Two

Millennium3 Total Realty & Financial Services 2002 - 2004

Fulltime Marketing Consultant /Contractor, serving in Executive Vice President C
apacity
Launched innovative business model for integrated one-stop Real Estate, Mortgage
, Insurance and Asset Wealth Management
Financial Services Company.
* Created brand identity, logo and strategy positioning company as seamless full
service provider.
* Developed branded product and marketing programs to drive leads for multiple s
ales force divisions.
* Architect for design, content and development of website, e-alliances SEO, ema
il and online strategy.
JCPenney Direct Marketing Services Insurance Group 2000 - 2002
Vice President, Customer Marketing Strategy and Planning (Requested executive la
y-off package offered in company acquisition by AEGON Insurance)
Hired as change agent to lead team of marketing professionals to launch new stra
tegic direction for CRM, Hispanic Market and Inbound
Multi-Channel, Sales Strategy. Managed $30MM budget.
* Honored with CEO appointment to Management Leadership Council to guide vision
and mission.
* Selected by CEO to lead cross functional team to champion launch of inbound sa
les strategy which achieved 28% increase in sales/premiums by
introducing new products and cross sell strategy leveraging DRTV, direct mail,
internet and print generating over 10M sales leads per month.
* Developed innovative products and marketing plans to optimize brand awareness,
value propositions, new product introductions, customer segment
opportunities, improvement of product and channel delivery processes and perfo
rmance to drive profits and market expansion for insurance products.
* Exceeded Hispanic Marketing annual sales goals by 30%.
* Managed cross-functional team and incorporated best practices to develop strat
egic CRM roadmap.
* Hired and directed all corporate Ad Agency relationships. Negotiated $500M fee
contract savings.

Countrywide Home Loans 1992 - 2000

Senior Vice President Marketing
Promoted two levels to First Vice President Marketing
Marketing Manager
Launched Loan Closing Services subsidiary and grew profits from $0 to $36MM. Su
ccessfully launched and managed Marketing and Public Relations Department
for new subsidiary. Directed the strategic planning and budget process, executio
n and measurement of marketing, product, channel and sales strategies
which exceeded revenue targets, increased brand recognition and market growth in
multiple market segments for Consumer Markets Loan Division.
* Created brand strategy platform positioning new LandSafe subsidiary to compete
nationally.
* Strategic planning and development of products/services, marketing plans, inte
grated brand awareness and lead generation programs to drive mortgage
loans from Consumer, Realtor and Lender market segments to retail branches, sa
les force, web site and loan call center.
* Launched "Perks" Customer Reward Loyalty Program increasing CLTV and retention
rate by 5%.
* Launched consumer website and established B2B e-commerce programs with busines
s partners resulting in new distribution channels and revenue streams.
* Developed Business Partner Training Program which increased service level and
satisfaction ratings.
Advertising Agency Experience 1985 - 1989
MPI - Management Supervisor, Ogilvy & Mather Direct - Account Supervisor, Ketchu
m Direct - Account Supervisor,
J Walter Thompson Direct - Account Supervisor
* Supervised strategic planning, direct marketing, tracking and reporting for cl
ient accounts including Kaiser, Westin Hotel & Resorts,
Acura, Sprint, Diet Center and business development.

EDUCATION
San Diego State University - Journalism Major