NAVEED IRFANI

9648 Via Torino Road ~ Burbank, CA 91504

H: (818) 252-7084 ni8d33f0@westpost.net C: (213) 2
80-0949

SALES/MARKETING/FINANCIAL ANALYST
Trend Analysis/Forecasting ~ Operations ~ Project Management
Analytical, success-oriented Business Analysis and Project Management Profession
al with 10+ years hands-on and supervisor success with a diverse range of produc
ts and services. Six Sigma Green Belt. Exceptional oral/written communication
(including public speaking and professional presentations), interpersonal and or
ganizational skills, including in working within and leading multidisciplinary t
eams. Proven issue-spotter and problem-solver. Willing to travel. Proficient
with Advanced Excel, PowerPoint, Project, SalesForce.com, MPS (Media Planning Sy
stem), DoubleClick DART, TNS Market Research (Ad Spend Metrics Tool), and variou
s business intelligence tools among others.
* Sales Evaluation * Business Intelligence * Analytics Management
* Strategic Planner * Incentive Compensation * New Product Research
* Software Development Liaison * Competitor Research * Data Analysis/Modeling

CAREER ACCOMPLISHMENTS
AOL
* Managed forecasting and goals of advertising revenue for East Region ($300M an
nual) from business properties, sellers (30+) and account managers (45+).
* Evaluated and determined appropriate revenue recognition forecasts for complex
multi-component and numerous multi-million dollar deals for a diverse range of
products.
* Administered all quarterly planning, budgeting, incentive compensation ($5M),
HR and strategy insights for revenue and profit/loss evaluations for Sales Depar
tment.
Axiem Tek
* Worked as an integral member of management team with internal/external stakeho
lders in researching and developing business plans, evaluating performance/usabi
lity, training and implementation.
* Developed and maintained different business analyst functions associated with
coordinated communications, research and implementation of a wide range of produ
ct and service projects.
PROFESSIONAL EXPERIENCE
AOL, New York, NY 2008 - 2010
AOL Advertising provides advertisers, agencies and publishers with online advert
ising through AOL Media and Advertising.com network offer advertisers targeted a
nd publishers maximized revenue.
Senior Sales Analyst
* Initiated, developed and maintained mission-critical professional relationship
s with key business partners to dramatically improve decision-making process and
communication.
* Worked on quarterly target/goal setting, spiffs, MBOs and overall sales compen
sation process.
* Served as liaison for accounting, finance, legal, launch and trafficking to fa
cilitate sales transactions.
* Identified and analyzed key delivery, forecast and accounting revenue recognit
ion issues.
* Analyzed current/potential markets, and provided sales & financial analysis fo
r products and services.
* Generated budget, forecast, market trends, variance analysis reports, external
market research reports for sales trending, market share and competitor analysi
s for different products and services.
* Researched TNS Media Intelligence analytics on internal business units and com
petitors and made recommendations for organizational strategy.
AXIEM TEK, Wayne, NJ 2006 - 2008
Professional IT services firm that provides business consultancy, software devel
opment and enterprise information technology solutions and services.
Business Analyst
* Collected/assessed client requirements, business processes, available technolo
gy and gap analysis for design/implementation in proposed applications and bids.
* Designed appropriate and cost-effective sales and forecasting models, profit/l
oss, return on investment and break -even analysis for product development, diff
erent products and a diverse range of services.
* Produced gap analysis of client system functionality and business processes to
best ensure alignment of stakeholder business requirements to functional requir
ements validated with user acceptance testing plans.
* Generated budgets, forecasts, market trends, variance analysis reports, balanc
e sheets and income statement data in creating business, marketing, sales, finan
cial and human resource plans.
* Established risk management assessment in partnership agreements, contracts an
d projects.
* Provided focused market research in product/service markets, competition and p
otential markets.
* Researched competitors and made recommendations for company strategy for produ
cts and services.
* Created and updated flexible company business plans to reflect changing market
conditions.
* Developed and designed effective company website with programming from interna
l IT group.
CUREMD, New York, NY 2005 - 2006
Provider of health information management solutions and custom application devel
opment to transform the administrative and clinical operations of healthcare org
anizations and other industries.
Business Analyst
* Managed first successful non-healthcare $1M CRM project for an advertising age
ncy that developed into the organization's largest client.
* Oversaw gathering of business intelligence design, reporting, dashboards, key
performance indicators and user interface for different products.
* Facilitated project management, business process analysis workshops with busin
ess users at all levels, then drew out requirements from these workshops, and pr
esented findings and recommendations.
* Ensured completion of deliverables and adherence to timelines; tracked milesto
nes and timelines across projects and instituted necessary work flow, personnel
and financial resource allocations.
* Attended client meetings for ongoing/prospective projects, determining require
ments and assigning staff.
* Oversaw development of relevant and focused project proposals/budgets before s
ubmission to clients.
* Interfaced with client and IT staff regarding the development of efficient sys
tem specifications.
* Identified and implemented client-specific solutions, resulting in significant
cost reductions, revenue enhancements, and enhanced operational efficiencies.
* Analyzed trends, then developed/maintained programs for internal/external orga
nizational sharing.
* Developed systems and processes necessary for the tracking, planning and execu
tion of projects.
* Recommended new business opportunities, new systems/processes, and operational
improvements.
QLOGIC, Aliso Viejo, CA 2004 - 2005
Provides Storage Area Network infrastructure products to serve OEM, VARs and dis
tributors with solutions based on all storage network technologies.
Sales Financial Analyst
* Oversaw monthly accrual of internal sales & representative firm's commissions,
co-operative/marketing development funds, and back-end incentive programs.
* Improved monthly processing time of rep. firm commission payments by 2 weeks a
nd reduced commission expense accruals by 60% by pushing up deadline to complete
rep firm payments.
* Increased accuracy of back-end incentive payments to distributors by 25% via p
rocess improvements.
* Analyzed actuals vs. budget, performed variance analysis and recommended corre
ctive actions.
* Oversaw monthly processing and analysis of commission program and co-operative
/marketing development funds.
* Provided various analyses of trends for revenue, commissions and distributor c
osts.
* Administered and updated compensation/incentive plans on annual/quarterly basi
s.
CONEXANT SYSTEMS (Mindspeed Technologies), Newport Beach, CA 1997 - 2003
Designs, develops and sells semiconductor solutions for communications applicati
ons in cable, satellite, PC and telecom products.
Senior Sales Analyst (promoted from Sales Analyst)
* Improved efficiency of commissions processing by 25% through improvements of s
ystem tools.
* Reduced costs by 15% for training sales team, marketing, senior management on
the new sales tools via WebEx and NetMeeting applications. Created documentatio
n for sales tools.
* Served as project lead on implementing new sales tracking tool by creating and
designing database with end-customer and senior management surveys and feedback
.
* Fielded all inquiries, discrepancies, calculations and commission adjustments
for 100 sales people.
* Recognized automated procedures for creating sales and marketing forecasts, tr
end analysis, budgeting, quota and strategic reports to allow frequent reporting
with quicker turn-around time.
* Contributed and implemented new commission program based on complex matrix of
customers and products to incentivize according to strategic importance of custo
mer and product.
* Identified issues/risks that effected quality/delivery from technical, busines
s and end-user perspective.
* Examined enhancements & potential tools to improve database productivity, flex
ibility and efficiency.
VIVENDI UNIVERSAL GAMES, Torrance, CA 1995 - 1997
Publisher, co-publisher and distributor of multi-platform interactive entertainm
ent.
Sales/Marketing Analyst
* Researched, modeled and forecasted product and target-audience targets for ret
ail/distributor accounts.
* Developed sales forecast model to drive P/L, ROI, and break even for product d
evelopment evaluations.
* Presented sales projections and methodology to the new product planning commit
tee as required.
* Analyzed and reported POS sales trends and product life cycle positions for al
l products.
* Evaluated seasonal promotions and analyze pricing strategies for company and c
ompetitor products.
* Reviewed marketing/advertising cost-benefit analysis on customers with differi
ng needs.
COLE INSTRUMENT CORPORATION, Santa Ana, CA 1993 - 1995
Manufacturer of electronic components for military, commercial and government co
ntractors.
Marketing Manager
CHRYSLER CREDIT CORPORATION, Tarrytown, NY 1989 - 1993
Financing division of Chrysler Corp. for dealerships and consumers.
Customer Service Representative
GRUNTAL & COMPANY, Scarsdale, NY 1987 - 1989
Financial services provider for capital markets activities, including retail/con
sumer brokerage, institutional sales and trading, research, and investment banki
ng.
Brokerage Back Office Clerk
EDUCATION
VILLANOVA UNIVERSITY, Villanova, PA
Six Sigma Green Belt - Information Technology, 2008
FORDHAM UNIVERSITY, New York, NY
Bachelor of Arts in Political Economics, 1987