Robin Rankin, CHSP, CHT

7171 Blackwood Drive

Dallas, TX 75231
214-341-8140 home
214-695-5875 cell
rr8d7e6e@westpost.net
_______________________Accomplishments___________________
* Bachelor of Business Administration: Stephens College, Columbia, Mo
* Certified Hotel Sales Professional
* Certified Hotel Trainer
* Field Marketing Manager of the Year 2005
* Global Sales Recognition Awards 2006 and 2007
Experience
2008 TO PRESENT INDEPENDENT CONTRACTOR
* Authored sales letters for new business development, resulting in three new cu
stomers after first wave of mailings. Conceived high impact reminder to book bus
iness for inactive accounts, resulting in new orders placed within 24 hours of r
eceipt for Tall Results Sales.
* Worked with Western US hotels and their HSIA providers to implement E-Host in
itiative: Goal: conversion of 1,400 North American Holiday Inn Express hotels in
90 days, achieved 80% conversion for Holiday Inn Express hotels.
* Conducted sales prospecting focusing on hotel management companies, hotel bran
ds, and independent hotel companies. Identified and qualified prospects for sal
es team to close for UniFocus, a provider of guest and customer satisfaction sur
veys and time management systems.
* Developed and implemented a customized template for annual sales" action plan"
, with management reports for managed hotel portfolio for Atlantic Hotels Grou
p, and IHG Franchisee.
* Assigned Golf Course Grand Opening, as well as special projects for a golf cam
p, and seasonal promotions. Identified and recommended Advertising and Public
Relations agencies to support Golf Grand Opening. Conceived and developed summ
er promotion to drive record occupancy Developed content and authored resort's n
ewsletter for Lajitas Resort in Big Bend, Texas.
* Conceived, developed and implemented Travel Agency Recognition Program and New
Business Development for corporate transient and leisure group for Wyndham Worl
dwide.
1997-2008 REGIONAL MARKETING MANAGER - INTERCONTINENTAL HOTELS GROUP
* Developed turn-key marketing program for national meeting planner initiative.
Exceeded revenue goal for hotel participation by $100,000 as a result of record
hotel participation.
* Researched, negotiated and purchased media for national AAA and Meeting Planne
r initiative. Saved the brand thousands of dollars by purchasing direct.
* Conceived and orchestrated a Meeting Planner recognition event in Atlanta. Co
ncept was adopted as a "Best Practice" and fostered regional as well as national
events.
* Developed and executed InterContinental Hotel Group's first ever multi-brand,
multi-country sales blitz, which delivered annual revenue potential of $22M
* Negotiated and delivered "Affiliate" online advertising programs for regional
websites generating revenues in excess of $500,000.
* Provided marketing leadership for nine Hotel Marketing Associations across the
Southeastern US.
* Conceived, developed and implemented customized training programs to increase
skill sets of sales managers.
* Initiated search and selected advertising agency for Holiday Inn Hispanic mark
eting test.
1993-1997 FIELD MARKETING MANAGER - PEARLE VISION
* Directed and implemented local marketing initiatives for franchise co-ops thro
ughout the southwest. Managed annual budget of $3.8M
* Coordinated public relations activities for company founder generating 3.7 mil
lion impressions.
* Spearheaded customer loyalty program, generating $120M in sales.
* Wrote and produced a series of eye care brochures.
* Implemented a national vendor program, generating $1.8M in incremental marketi
ng dollars.
* Initiated and directed national point of sale program including the developmen
t of a proprietary inventory tracking system.
1990-1992 MANAGER FIELD ADVERTISING AND PROMOTIONS - EMBASSY SUITES
* Managed field marketing activities for entire system of 102 hotels.
* Planned and placed co-op print advertising.
* Coordinated sales training/telemarketing program to develop corporate business
.
* Directed the grand opening of five hotel conversions.
* Developed and wrote "Market Smart" a local marketing handbook.

_______________ADVERTISING AGENCY EXPERIENCE__________________

Agencies include: J. Walter Thompson (Burger King), Point Communications (Americ
an Airlines), and Tracy Locke (Embassy Suites)
CORE COMPETENCIES
Microsoft Office * ACT database * strategic and tactical marketing solutions i
ncluding online * exceptional verbal and written communication skills * present
ation skills * mentor * leader * trainer * team member * ability to multi-task *
highly organized * ability to work within a franchise or corporate organizatio
n * trusted business partner