Michael J.

Robinson
1803 Modena Drive * Frisco, Texas 75034
* 214.587.5677
* mr8da862@westpost.net
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Supplier-to-Shelf Excellence
SENIOR CUSTOMER LOGISTICS / SUPPLY CHAIN / CUSTOMER SERVICE PROFESSIONAL
"The road to success is always under construction."
Corporate Executive with Customer Logistics; Supply Chain & Customer Service ach
ievements in building high-profit, high-growth organizations. Documented experie
nce in all facets of Departmental Start-up, from initial feasibility analysis; c
onceptual design to field implementation; routinely delivering Productivity and
Key Milestones ahead of Schedule. Keen understanding of the critical relationshi
p between Operations, Sales and Marketing. Demonstrated ability to analyze compl
ex situations, design practical solutions and implement cost-effective plans. St
rong interpersonal and communication skills, coupled with vision, business acume
n, astute negotiation skills and passion for winning.
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CORE COMPETENCIES
Supply Chain Optimization Financials & Budgeting Process Development Order Patt
ern Optimization
Team Building Customer First Speed-to-Shelf Procurement
Safety Resource Management Risk Analysis Business Intelligence
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PROFESSIONAL EXPERIENCE
THE DANNON COMPANY Ft. Worth, Texas
DIRECTOR OF CUSTOMER LOGISTICS 2007 - Present
Direct an 8-member staff. Hired by Dannon to start-up; design and manage the dai
ly operation of a highly effective Customer Logistics Organization. Focus strong
ly on the development of innovative new methodologies and execution of improved
supplier-to-shelf supply chain innovation to maintain critical client satisfacti
on and loyalty. Collaborate closely with the Executive Committee; Sales and Oper
ations Leadership Teams and other key personnel across the company in the develo
pment of policies; processes and procedures to achieve or exceed desired busines
s outcomes. Report directly to the Vice President of Supply Chain. Hold full dep
artmental P&L responsibility.
Notable Accomplishments:
* Achieved projected 3-year ROI within 18 months of initial departmental startup
, delivering all agreed upon expectations. Recruited, hired, and trained staff r
esulting in a high-performance, motivated team. Organizational Start-up
* Re-engineered the traditional customer unloading regimen. Convinced customers
to re-direct unloading dollars to the Trade Bucket; resulting in a current $2.5
Million gain in incremental trade dollars per year for Wal-Mart, Kroger, Publix,
and HEB accounts. Dollars currently being utilized for Business Development; Pr
omotional Activity and Advertising; creating a (WINNIING) environment for all st
akeholders. Unloading & Carrier Detention Strategy (Lumper)
* Directed the architectural blue-print and policy development for Dannon's Reta
il Bracket Pricing Strategy; concept to implementation in 9 months. Program gene
rated $5.2 Million in productivity savings within 12 months, exceeding all pre-e
stablished thresholds & hurdle rates. Bracket Pricing (Cost-To-Serve)
* Milestones also include optimizing transportation & warehousing functions from
two separate initiatives delivered within 18 months. Increased full pallet perc
entage from 32% to 47%, reduced case finger printing proportionally within all D
istribution Centers, leading to successful 3PL contract re-negotiations. Second
project increased truckload utilization by 7%; therefore reducing truckloads req
uisitions for the Wal-Mart Account by 800 Trucks annually saving; $500,000 in Tr
ansportation.

CONAGRA FOODS Plano, Texas

REGIONAL DIRECTOR OF SUPPLY CHAIN 2003 - 2007
Managed all aspects of the regional startup, and customer service functions for
5 high-value corporate accounts: Wal-Mart, Safeway, SuperValu, Albertson's, and
HEB. Provided Supply Chain consultancy to 5 (CPFR)-Collaborative Planning Forec
asting & Replenishment-Coordinators. The primary Field Logistician responsible f
or directing all Customer Facing opportunities related to Logistics; delivering
$1 Million in productivity improvements per year; by devising efficient go-to- m
arket strategies. (DPS; Cross Docking; Order Pattern Analysis)
* Implemented and directed the management of activity-based cost reduction progr
ams achieving a $5 Million savings in unloading; carrier detention fees and (DPS
)-Direct Plant Shipment Optimization.
* Facilitated and directed all Customer liaison and coordination efforts; for Co
nAgra's Network Re-Design; support role in (Opening 15- State of the Multi-Tempe
rature Distribution Centers; Integration of a Consolidated Customer Service Cent
er and supporting SAP Order Management System); representing one of the largest
Network Optimizations in the Industry.
* Organized the first joint (SuperValu / ConAgra Foods) Transportation Steering
Committee exceeding the client's transportation objectives by 20%; resulting in
the smoothing of Customer relations and streamlining of Supply Chain pinch-point
s.

KRAFT FOODS Coppell, Texas

SENIOR SUPPLY CHAIN MANAGER 2000 - 2003
Directed supply chain and field logistics for 3 national accounts: HEB, Alberts
on's, and McLean representing $2.5 Billion in annual gross revenue. Responsible
for supply chain functions that included efficient planning, ordering, shipping,
and receiving. Managed and guided special projects from concept to completion,
and served as a subject matter expert in Efficient Dock Management Solutions and
Order Pattern Analysis (OPA) / Economic Order Increment (EOI).
* Led and supported a cross-functional team developing and implementing Kraft's
Supply Chain University, on time, at budget, and exceeding performance expectati
ons.
* Directed, coordinated, and implemented customer's Direct Plant Shipment progra
m generating $10-Million in annual supply chain efficiencies.
* Overall leadership garnered $3 Million in annual supply chain savings. Recogni
zed by senior management as a leading manager in the department.
KRAFT FOODS GLENVIEW, ILLINOIS
CATEGORY OF LOGISTICS MANAGER 1996 - 2000
Based in the Glenview, Illinois location, with responsibilities for all facets
of logistics planning and execution in support of DiGiorno Pasta & Sauce and Pas
ta Salads brands totaling 900 Million pounds of product annually. Overall supply
chain network consisted of 3 Production Facilities, 9 Distribution Centers, 2 C
o-Manufacturing Plants, and 14 direct suppliers. Utilized highly effective JIT a
nd Inventory Management concepts / methodologies to consistently achieve busines
s requirements.
* Consistently exceeded complex goals, and assisted in achieving a 3% incrementa
l business growth plan per year.
Previous positions with Kraft include:
* Manager Client Services - Customer Service Northfield, Illinois 1994-1996
Headquarters' Manager to five Area Customer Service Centers, responsible for the
unification of Order Management and Deduction Management systems, policies, pra
ctices and procedures. Awarded Kraft's: Above & Beyond the Call of Duty, for e
xtraordinary leadership and achievement.
* Team Leader - Customer Service Northlake, Illinois 1993-1994
Managed Order Management, Cash Application, Invoice Accuracy, Deduction Manageme
nt and Supply Chain activities for (15) Customer Service Coordinator totaling $1
3-Billion dollars in Gross Sales
EDUCATION
BACHELOR OF SCIENCE 1982
Hampton University Hampton, Virginia
Additional courses, seminars and workshops include:
Inventory Management - American Production and Inventory Control Society (APICS)
Basic Supply Chain Management - Production and Inventory Control Society (APICS)
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CERTIFICATES & LICENSES
Small Group Instructor Certification - US Army Infantry School
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ORGANIZATIONS & ASSOCIATIONS
Council of Supply Chain Management Professionals (CSCMP)
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MILITARY SERVICE
Major, Infantry Branch, United States Army; served proudly 1982-1993
Operations and Planning Officer, Company Commander, Honduras and Panama
Graduate, Logistics School, Ft Lee Virginia
Graduate Command and General Staff College, Ft. Leavenworth, Kansas