Ron Maynard (623) 572-9101

Vice President Sales & Marketing

Dynamic senior executive with extensive experience leading sales & marketing dep
artments for multimillion-dollar telecommunications firms, driving consistent pr
ofits through excellent negotiation skills, leveraging strategic vendor relation
ships to aggressively penetrate and expand markets. Successful with start-ups an
d realigning underperforming organizations to achieve profitable growth across m
ulti-state markets. Highly effective at developing and leading high-performance
teams in rolling out innovative products while competitively positioning firms f
or market dominance.
CORE LEADERSHIP COMPETENCIES
Manage Multiple Channel Partners
Marketing & Sales Management Leveraging Strategic Alliances
Database Cleansing & Marketing Team Leadership & Collaboration
Train the Trainer
Direct Marketing Market Development & Penetration Strategic Planning & Execution
ROI on Segmentation Campaigns Motivation and Compliance Competitive Product Posi
tioning
HIGHLIGHTS & ACCOMPLISHMENTS
* Launched CRM project providing database for segmentation campaigns targeting n
on-customers to grow share of market, and existing customers to increase share o
f wallet.
* Negotiate commission schedules and manage multi-area contract direct sales cam
paigns, achieving lift of 2.1% in 70%+ penetrated markets at a net pay back of o
nly two months.
* Execute non-sub telemarketing in nineteen markets, resulting in a lift of 3.4%
in customer base within targeted universe, outsourced labor fully funded by neg
otiated vendor coop.
* Conducted customer service skill training, suspended all marketing and adverti
sing expense for two months, increased sell-in ratios 50%, installation revenues
20%, all revenue 9%, and revenue per sub $1.15 over period.
* Launched multi-plex premium pay packs increasing units 145%, increasing cash f
low 147%.
* Recruited and managed agency relationships for brand and acquisition campaigns
to extend company's influence.
* Expert in classroom and field training, establishing sales goals and sell-in s
tandards for brands, creation of sales policies & procedures, commissions and in
centive criteria, and the required tracking of daily/weekly/monthly reporting me
trics for measurement to goal.
* Created and implemented incentives and rewards campaigns to motivate sales for
ce and local sales managers.
* Directed multiple dwelling unit bulk and commercial accounts increasing revenu
e 66%.
* Performance Management: Hire, train & coach team, performance reviews ensure y
ield across sales channels in multiple site direct sales departments achieving 2
0% of customer connects for company.
* CTAM/Cablevision Marks Award finalist in the Image/Awareness category.
PROFESSIONAL EXPERIENCE
CABLE ONE, INC., Phoenix, AZ (Corporate) , 3/95 - 12/09, Vice President Resident
ial Sales - Responsible for achieving revenue generating unit (RGU) sales goals
for residential video, Internet and phone. Provide direction to Director level e
xecutives including three Division Sales Directors, Director of Direct Sales, Di
rector of Training, Director of Direct Response, Retention Manager, system sales
personnel for in-bound and door-to-door, and sales call center. My team and I
worked across divisions to ensure ROI and development of residential sales chann
els to drive customer growth. Track the cost per RGU sales for each channel. Wor
k with Product Brand Managers, system Marketing Managers and Division Operating
VPs to establish sales goals, maximize sales and enable systems to meet sales go
als. Director of Sales & Marketing - Duties split between Division and Corporate
Marketing. Oversaw division of cable properties for day to day sales/marketing
activities, budgeting, etc. also directed the implementation of corporate marke
ting strategy and tactics for all Cable One systems including product brand laun
ches, database marketing, direct mail, telemarketing, multi-media campaigns and
the creation of the MSO's direct sales initiative.
EDUCATION
Arizona State University MBA, May 2002; CTAM-U 2006; Ohio University BSC; Refere
nces available upon request (see professional recommendations on LinkedIn http:/
/www.linkedin.com/pub/ron-maynard/a/49/43b).