MAGGIE ATHOE

289 Cambridge Lane a Petaluma, CA 94952

Cell: 415-269-2916
E-mail: ma900e90@westpost.net

BUSINESS DEVELOPMENT/SALES EXECUTIVE PROFILE

Performance, profit, revenue driven marketing business development/sales executi
ve offering over 20 years experience with notable success in sourcing, managing,
delivering and implementing impressive marketing and sales revenue for Fortune
100, 500, start-up companies across diverse industries. Extensive knowledge of
corporate brand identity, marketing, market research, direct marketing, creativ
e tactics, ecommerce, digital, interactive advertising, metrics, trends. Versat
ile and accomplished executive management leader with exceptional skills in infl
uencing cross-functional teams to achieve objectives and meet critical deadlines
in fast-paced environments. Strong sense of ownership with a clear focus on bus
inesses growth, results, profit. Interface with C-Level and senior management d
ecision-makers. Consistent track record of impacting the profitability of compa
nies through ensuring strategic and tactical management decisions and new busine
ss development and marketing results.
WORK EXPERIENCE
March 2009 to April 2010
Vice President Business Development Executive (Virtual/Travel/Contractor)
Holsted Marketing, Inc., New York, NY a" Multi-channel digital and direct market
ing agency specializing in building long-term, predictable revenue streams for c
ompanies worldwide.
a Responsible for sourcing, managing, delivering new business opportunities from
multichannel retail, travel and continuity membership industries and generatin
g bottom line revenue for the agency.
a Possess and manage proprietary CRM databases of decision-makers across diverse
market segments and industries (retail, travel, financial, insurance, marketing
and media agencies, etc.) that serves as an ongoing pipeline of business devel
opment prospects.
a Experienced and advanced knowledge in the development, management and executio
n of
new business processes including lead generation, pipeline management, test and
account planning, and business development strategy.
a Analyze business trends to develop new business growth strategy for organizati
on.
a Experienced and effective at developing business relationships with C-level ex
ecutives and decision-makers.
a Management of key customer relationships including negotiation and reviews of
client letter of intent and contractual agreements that deliver against annual o
perating plans while successfully delivering on client expectations.
a Leadership role to key business development executives ensuring they develop s
trategic
plans in order to create new business proposals yielding profitable new client d
evelopment and growth.
a Integrate competitor information and channel/client knowledge with client prio
rities to develop new business opportunities.
a Create innovated approaches to working with account management; facilitate int
ernal support of account needs.
a Brands/Revenue Closed: $10MM+ revenue from RCI Group, Endless Kraft Foods a" B
everage Division, Direct Brands/Bookspan
July 2003 to December 2008
President and EVP Business Development
Mymark Productions, Inc., Petaluma, CA a" Integrated, multi-channel brand, direc
t, interactive and digital marketing strategic, creative, production agency.
a Increased agency sales from $0.5MM to $8.5MM in 4 years.
a Delivered 70% sales increase over same period prior year for the largest Inter
net toys, games and electronics company.
a Delivered 140% increase in sales over same period prior year for the largest I
nternet luggage, backpacks, handbags, laptop company.
a Delivered 50% boost in orders over prior year, resulting in 65% increase in pr
ofits for largest B2B jewelry findings, gemstones, tools, supplies and equipment
company.
a Management of sales and marketing divisions building corporate brand equity, e
xecuting financial and marketing plans, building and managing prospective databa
se, develop and implement acquisition, retention, and reactivation plans and str
ategies.
a Possess and manage proprietary CRM databases of decision-makers across diverse
market segments and industries (retail, travel, financial, insurance, marketing
and media agencies, etc.) that serves as an ongoing pipeline of business devel
opment prospects.
a Develop database prospect and existing client strategies, manage lists, determ
ine market research requirements, and oversee analytics.
a Develop and execute contact strategies to optimize ROI and reveal database ins
ights.
a Strategic leader that effectively manages, mentors, motivates, sales, marketin
g, and account service staff to close new business and exceed ROI projections.
a Brands Closed: American Express Publishing, Lindblad Expeditions, Inc., Chase
, Build.com, Golfsmith, Wine.com, AKA Gourmet, eToys.com, eBags.com, Danskin, Fi
gleaves.com, Day-Timer, Callaway Golf Company, Waterford.com, Upper Deck Authent
icated Sports, Domain Caneros/Tattinger, OttoFrei.com, 1-800-Flowers.com, WineTa
stingNetwork.com.
January 1994 to April 2000; January 2002 to July 2003
Vice President a" Marketing and New Business Development
Haggin Marketing, Inc., (now SolutionSet), Mill Valley, CA a" Full service, mult
i-channel measurable online and offline marketing services agency.
a Closed impressive list of brands resulting in $55+MM agency billings.
a Closed Dell Consumer $26MM account in 2003.
a Surpassed sales projections by average of 40% to 50% yearly.
a Delivered 105% and 125% revenue over previous 3 years.
a Perpetuated existing client accounts through strategic business development an
d marketing expertise and strategic partnership revenue deals resulting in addit
ional revenues of 15% to 20%+ per client account.
a Closed 85% of total company revenue in 2002 and 2003.
a Possess and manage proprietary CRM databases of decision-makers across diverse
market segments and industries (retail, travel, financial, insurance, marketing
, media, interactive and digital agencies, etc.) that serves as an ongoing pipe
line of business development prospects.
a Ongoing team work and supervision with marketing, account service, merchandisi
ng, creative Internet and production developing and implementing acquisition, re
tention, reactivation brand strategies.
a Develop P&L/ROI plans, client contact strategies, creative solutions, circulat
ion planning, tracking, measurement, refinement.
a Develop database prospect and client file strategies, manage lists, determine
market research requirements, and supervise analytics.
a Develop and execute test strategies to optimize ROI and reveal database insigh
ts.
a Strategic leader that effectively manages, mentors, motivates staff to open do
ors, close new and existing business and exceed ROI projections/results.
a Brands Closed (partial list): Dell, Inc, Starbucks Coffee, Macyas/Federated, I
nc., Eddie Bauer, The Walking Company, Self Care, Sunglass Hut International, So
ny, Hallmark, Entertainment Weekly, Birkenstock, Hickory Farms Group, Zale Corp.
, L.L. Bean, Spiegel, Great Windows/Next Day Blinds, Nabisco, Upper Deck Authen
ticated, Coca-Cola, Disney, Esprit, Murad, Intuit, and Southwestern Bell Communi
cations, Metropolitan Opera, Seabear Seafood, Mystic Museum, Haroldas and more.
January 2001 to December 2001 (left Haggin Marketing for 1 year)
Vice President a" Business Development and Marketing
New Media Merchants, San Diego, CA a" Turn-key outsource Internet technology and
E-commerce solutions provider.
a Present e-commerce solutions, site development and managed services that inclu
de procurement and configuration of hardware and software, custom functionality,
hosting, fulfillment, inventory and returns management, customer care, strategi
c alliances and business partnerships to Fortune 1000 C-Level executives.
a Present integration services for ATG Dynamo, Oracle, XML, Java Beans, C++, and
Mod-Pearl.
a Closed Crate & Barrel and CB2 brands a" contract totaling $3.0MM.
a Directly oversee account services, operations, and creative, execute financial
and marketing plans, develop, implement, execute and analyze acquisition, reten
tion, reactivation contact strategies.
a Develop and execute test strategies to optimize ROI and reveal database insigh
ts.
a Strategic leader that effectively manages, mentors, and motivates marketing, a
ccount services and creative staff to close new business and surpass ROI for cli
ents.
a Set strategic vision, building and motivating teams, expanding markets, and ex
ecuting against business plans.
a Brands Closed: Clarian Health Partners, Crate & Barrel, CB2
January 1990 to December 1993
President
Marketing Works, Inc., Hartford, CT a" Full service direct agency for catalog ma
rketers, retailers, brand manufacturers and wholesalers.
a Built start up agency from $0 to $3.25MM in sales in three years.
a Developed and implemented client P&L/ROI plans, customer contact strategies, c
reative strategy briefs, circulation planning, tracking, measurement, refinement
.
a Develop, maintain and oversee all marketing and creative processes from concep
t to completion.
a Mentored, motivated and grew team of 10 internal creative/art directors, copyw
riters, computer publishing and service talent to deliver highest quality of wor
k on target and on brand, and delivered the agreed upon results
a Brands Closed: Tuttle Golf Collection, LEGO, Hasbro, S&S Worldwide, Brunswick
Golf, Pepperidge Farms, Heublein, Coleco Industries, Milton Bradley, Northweste
rn Golf Company
May 1985 to December 1989
Vice President a" Marketing and Business Development
Color and Design Exchange, Inc., Hartford, CT a" Full service advertising, direc
t and graphic design agency.
a Key achievement: Grew agency from $1MM in annual billings to $2.5MM in annual
billings. Growth projections set at achieving $7.5MM from $1MM in 3 years. Ex
ceeded goal by 15% or to $8.6MM over 3 years.
a Built and maintain prospect client database, delivered customized and personal
ized pitch presentations, marketing plans, and P&L/ROI financials.
a Supervised marketing, account service, creative and production staff strategiz
ing, developing and implementing and executing client acquisition, retention, re
activation contact strategies.
a Set, maintain and oversee all marketing and creative strategies and creative d
eliverables from concept to completion.
a Strategic leader that effectively manages, mentors, motivates, marketing and c
reative staff to close new business and surpass ROI for clients.
a Brands Closed: Hasbro, Brunswick Golf, LEGO, Stanley Tools, Honeywell, Tuttle
Golf Collection, Ames Department Stores, Pratt & Whitney/United Technologies, B
ig Y Grocery, Friendly Ice Cream Corporation
EDUCATION
Central Connecticut State University a" Undergraduate Degree Studies in Marketin
g and Business
Bay Path College a" AS a" Business Management