Beruflich Dokumente
Kultur Dokumente
Background
The Bureau’s division heads are responsible for solv-
ing most Bureau problems. The solutions to problems
are based on individual experience and expertise. In the
past, however, short-term needs were satisfied with little
consideration of long-term solutions to recurring prob-
lems. Problems were solved with immediate solutions
for the division, rather than long-term solutions for the
entire Bureau. Hence, definitions were created within FIG. 1. Vision Statement
each division, and ideas were not communicated be-
tween division heads. Although monthly division head TABLE 1. Strengths, Weaknesses, Opportunities, Threats
meetings allowed discussions of problems and solutions, (SWOT) Analysis
sharing of information rarely took place beyond a cur- SWOT element Element items identified
sory level. Development of new project cost and sched- (1) (2)
ule control tools was neglected, implementation of mod- Strength Continuity
ern technology was slow, and increased customer needs No need for profit
were not identified. In short, organizational health suf- Core competencies
Emergency response
fered from this lack of strategic planning resulting in Knowledge of city processes
decreased day-to-day project performance. In 1996, the Long-term view
senior executive staff of the Bureau recognized this Weakness Poor planning
problem and began a focused strategic planning effort. Narrowly skilled employees
In the spring of 1996, the City Engineer and Chief Lack of training
Communication
Deputy City Engineer began to consider the creation of Tribalism
a separate group of Bureau staff to plan Bureau strategy. Divisional parochialism
In September 1996, the Bureau’s Strategic Planning Task Risk adversion
Force (SPTF) was created—corresponding to the com- Lack of tools
mon model planning effort step 1: build a team (Davis Lack of incentives
Opportunity Pseudomonopoly
1987; McCabe and Narayanan 1991; Mintzberg 1994; No need for profit
Lemmon and Early 1996). The SPTF consisted of 18 Upcoming bond measures
staff members from a variety of civil service levels (jun- Increased awareness of Drainage Needs
ior staff to senior staff to executive level staff) and clas- Threat Consulting firms
sifications (i.e., civil engineers, drafting technicians, Other departments/bureaus
Privatization
clerk-typists, etc.). Resource competition
Customer Mayor and City Council
Initial Planning Efforts Board of Public Works
Over the next two months, the group began the stra- Construction contractors
tegic planning process in a traditional fashion and Designers
Citizens of the city
worked with the division heads and select Bureau staff Utility companies
to formulate a vision statement. The vision statement Other city departments/Agencies
created is shown in Fig. 1. The SPTF took great effort Other cities
to publicize the vision statement. The statement was con- Consultants
spicuously posted in all conference rooms and bulletin Users of facilities
Unions
boards in the building. It was published repeatedly in the
36 / JOURNAL OF MANAGEMENT IN ENGINEERING / SEPTEMBER/OCTOBER 2000
TABLE 2. Strategic Issues
neering firms’ SWOT analyses (Betts 1994; Etmanczyk • Balance Quality with Cost Effectiveness and Time-
1995; Lewis 1995; Hensey 1996), but they include no liness
emphasis on direct monetary profit (since the Bureau of • Customer Satisfaction
Engineering is a public organization), less emphasis on • Increase Financial Management/Responsibilities/
development of a niche market (since with its size and Skills
wide breadth of knowledge, the Bureau is able and ex- • Create a Culture of Personal Responsibility
pected to design all elements of practically all types of • Create a Culture which Fosters Proactive, not Re-
projects), and a long list of potential customers (from active Response
within the large city, county, and state governments).
Based upon the vision and SWOT analysis, the SPTF Subcommittee composition was similar to the com-
then formulated a list of strategic issues that the planning position of the core SPTF group, with each subcommit-
effort needed to be based upon—corresponding to the tee consisting of between 10 and 20 members from a
common model planning effort step 2: set the objectives variety of civil service levels (junior staff to senior staff
(Davis 1987; McCabe and Narayanan 1991; Mintzberg to executive level staff) and classifications (i.e., civil en-
1994; Lemmon and Early 1996). These issues and the gineers, drafting technicians, clerk-typists, etc.). Volun-
reasons for their importance are shown in Table 2. These teers for subcommittee assignment were solicited
strategic issues are, again, similar to issues identified by through publicizing the effort in the Bureau newsletter
most other engineering firms undertaking strategic plan- and through recruitment by subcommittee chairpersons.
ning efforts issues (Veshosky 1994; Warszawski 1996), This step corresponds to the common model planning
but with an emphasis on marketing services (since again, effort step 3: gather member input (Davis 1987; McCabe
the Bureau is capable of designing all elements of prac- and Narayanan 1991; Mintzerber 1994; Lemmon and
tically all types of projects and it has an inherent base Early 1996).
of potential customers). Each subcommittee met regularly (usually weekly)
over the next nine months. The subcommittees then pre-
Creation of Subcommittees sented progress reports to the STPF, which in turn gave
In early 1997, the SPTF group began meeting on a guidance to the subcommittees with respect to respon-
regular basis (either weekly or biweekly) and created sibilities and coordinated work efforts. Over the course
nine subcommittees to analyze each of the new strategic of the next 12 months, five of the nine subcommittees
issues. The committees created were: completed reviews to their assigned issues and presented
final reports with recommendations. Each report con-
• Marketing Our Services to Key Customers sisted of a narrative and between six and 70 specific
• Identify Services of Cost Effective Benefit to the strategic planning recommendations related to the issue
Public under study by the subcommittee. Sample recommen-
• Right Staff and Right Skill to Meet Commitments dations from each of the five completed reports are
• Develop Processes to Ensure Commitment to Proj- shown in Table 3. Note that some recommendations are
ect and Service Delivery not as strategic as others (more tactical or system opti-
JOURNAL OF MANAGEMENT IN ENGINEERING / SEPTEMBER/OCTOBER 2000 / 37
TABLE 3. Strategic Issues
mization related). The reason for this may be the nature • Category J = Quality Assurance and Quality Con-
of the issue under review—some issues are inherently trol
more strategic—as well as the personality of the sub- • Category K = Policy and Process Engineering
committee chairperson—some people are more inclined • Category L = Marketing
to strategic thinking, while others tend toward tactical
thinking. The synthesis from the focus groups also included com-
Unfortunately, four groups never completed their re- bining similar subcommittee recommendations into a
ports. These groups did conduct meetings and did pre- single recommendation, thereby creating a ‘‘final’’ list of
sent analysis results to the SPTF, but no final reports 45 recommendations to be passed on to the implemen-
were ever issued from these groups. Reasons for the lack tation group.
of a final report include transfer or retirement of sub- Implementation began in late 1997 and has proven to
committee members from the Bureau, loss of momentum be the most difficult part of the process. A new group
for the team because of the extended duration of the task, called MOST (Managing Our Strategic Transformation)
and inability to collect data from uncooperative division was created to oversee and emphasize the implementa-
heads. tion effort. MOST consisted of the Deputy City Engi-
neers, eight division heads and assistant division heads,
Implementation of Ideas/Recommendations and two management consultant facilitators. The group
To better understand the large number of recommen- was selected from senior Bureau staff, since these people
dations from the SPTF subcommittees, the SPTF created would have the experience to formulate implementation
focus groups consisting of the subcommittee chairs and policies for the strategic ideas, plus, more importantly,
selected SPTF members to categorize the 120 raw sub- these people would have the required civil service au-
committee recommendations into eight strategic Bureau thority to effect any required organizational or policy
themes—corresponding to the common model planning changes. The group met twice monthly over a year and
effort step 4: synthesize the developed ideas (Davis a half year period with the group’s primary function be-
1987; McCabe and Narayanan 1991; Mintzberg 1994; ing implementation of approved recommendations from
Lemmon and Early 1996). The 12 themes used to group the SPTF. The MOST organizational effort corresponds
the recommendations are: to the common model planning effort step 5: develop an
implementation plan (Davis 1987; McCabe and Nara-
• Category A = Work Program/Capital Improvement yanan 1991; Mintzberg 1994; Lemmon and Early 1996).
Plan Issues Each MOST member was assigned between three and
• Category B = Unprogrammed Work/Prioritization twenty-five of 45 recommendations with assignments
• Category C = Memorandums of Understanding based upon their individual expertise and divisional re-
(MOUs) sponsibility. The MOST implementation assignees were
• Category D = Planning Issues then responsible to work with the SPTF and original
• Category E = Matrix Operations SPTF subcommittee chairs to develop implementation
• Category F = Time Charging Issues plans, timetables, and monitoring methods. This strategic
• Category G = Employee Performance planning step corresponds to the common model plan-
• Category H = Training ning effort step 6: execute the plan (Davis 1987; Mc-
• Category I = Customer Service/Satisfaction Cabe and Narayanan 1991; Mintzberg 1994; Lemmon
38 / JOURNAL OF MANAGEMENT IN ENGINEERING / SEPTEMBER/OCTOBER 2000
and Early 1996). The MOST group tracked their mem- terviews with primary customer representatives have in-
bers’ implementation progress across five milestones dicated increased communication and responsiveness by
shown below: the Bureau personnel. CIP program and project perfor-
mance (with respect to production, budget, and schedule)
• Milestone 1 = Initial plan complete has markedly improved, with fewer staff delivering more
• Milestone 2 = Draft report complete projects in similar time periods as compared with prior
• Milestone 3 = Draft review complete years, and a dramatic increase (from 30 to 50%) in meet-
• Milestone 4 = Final report complete (with imple- ing the annual CIP goals for the Street, Stormwater, and
mentation plan) Municipal Facilities programs.
• Milestone 5 = Implementation review, assessment,
and adjustments LESSONS LEARNED
In addition to providing guidance for the future of the
Overall performance for all 45 recommendations is Bureau of Engineering, the strategic planning process
tracked on a two-page document. An excerpt from this also provides lessons learned that can be used in future
document is shown in Fig. 2. strategic planning efforts within the Bureau or within
Assessment of improvements from any strategic plan- other engineering organizations. The lessons learned are
ning effort is difficult (Venegas and Alarcon 1997) with summarized below:
tangible benefits of the process particularly difficult to
measure for a not-for-profit public organization. The • The concept of strategic planning works. Overall
Bureau of Engineering has used three techniques to eval- Bureau health and performance has improved.
uate improvements—corresponding to the common Fewer staff are needed to deliver the same number
model planning effort step 7: evaluate the success of the of projects, CIP program project delivery has im-
plan ideas (Davis 1987; McCabe and Narayanan 1991; proved, customer satisfaction with respect to proj-
Mintzberg 1994; Lemmon and Early 1996). These three ect performance and communication has increased,
techniques are: and employee morale is up.
• The communication requirement was underesti-
• Focus group interviews with cross sections of Bu- mated. Keeping a staff of 1,000 informed about
reau staff routine events is difficult. Keeping a staff of 1,000
• Individual interviews with primary customer rep- informed about conceptual issues related to stra-
resentatives tegic planning is even more difficult. Any large ef-
• CIP program and project performance (with respect fort should have a dedicated staff to publicize, doc-
to production, budget, and schedule) ument the process, and hold ‘‘brown-bag’’ sessions
at the division level to keep staff informed and par-
For the Bureau, implementation progress has been slow, ticipating.
but focus group interviews with Bureau staff have shown • Implementation takes time. Engineers in the Bu-
an increase in employee morale and a greater sense of reau are used to seeing tangible progress for efforts
opportunity and career within the Bureau. Individual in- expended. Strategic planning is a long-term pro-