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EDWIN COSTA

3136 Chessington Drive * Land O Lakes, FL 34638


813-927-6824 * ec730264@westpost.net

SUMMARY
* Twenty plus years of professional, results-oriented sales and management withi
n the beverage industry
* Highly skilled in building, motivating and maintaining relationships with empl
oyees, key suppliers and customers
* Experienced troubleshooter and problem solver in customer/account relations
* Skilled in team building, conducting employee evaluations, staff training and
developing, taking appropriate disciplinary/corrective actions, making hiring/te
rmination recommendations
* Demonstrate knowledge of principles, theories, and practices of purchasing goo
ds and service
* Strong organizational, communication and planning skills with exceptional prio
ritizing capability

EXPERIENCE
SOUTHEAST ATLANTIC BEVERAGE, DISTRICT SALES MANAGER, 2006 - 2009
* Directed supervision of assigned sales representatives and merchandisers in Pa
sco County area
* Maintained sales data, developed quotas, and recommended incentive plans
* Supervised and monitored activities of branch sales to ensure implementation o
f marketing plans and proper execution of all programs
* Responsible for meeting sales quotas, gross profit goals, operating within ass
igned budget
* Advised upper management of sales trends, competitor activity, sales opportuni
ties and sales results
* Conducted formal sales meetings to communicate marketing programs, policy chan
ges, brand packaging focus, sales performance and other opportunities
* Employment tasks, i.e., recruiting, interviewing hiring, corrective action, an
d discharge

ACCOUNT REPRESENTATIVE
* Actively solicited new accounts, sold new packages, products, promotions and a
dditional space
* Planned, prepared and presented effective sales presentations
* Responsible for account rapport, case sales replenishment and growth , quality
assurance of products, and the follow communication
* Developed and maintained a professional relationship with all accounts, by pre
senting authorized decision making with factual sales data and periodic business
reviews and by prospecting new businesses
* Responsible for working and communicating with the merchandisers servicing are
as to ensure satisfactory customer service

THE UNITED GROUP/UNITED LIQUORS, SALES REPRESENTATIVE, 2004 - 2006


* Made regular sales calls to designated account to cultivate customer relations
and satisfaction with service provided
* Demonstrated consultative sales abilities through successful presentations of
product, promotion of new and existing portfolio items and the expansion of busi
ness
* Participated in sales meetings, on-site training, and winery/distiller tours t
o remain educated in company policy and industry trends/developments
* Researched, organized and presented sales reports/quota attainment results as
required by District Manager in team or division meeting environment
* Reviewed customers' credit status, collected monies owed for product and partn
ered with Customer Assistance Department on a weekly basis to ensure accounts re
main in good standing
* Assisted customers with inventory management responsibilities (product availab
ility/new product placement and rotation of stock)
* Conducted wait staff training seminars, execute 'bar night' promotions, create
d wine lists,and wine by the glass programs utilizing full knowledge of United L
iquors portfolios

ZULLY'S WINE AND SPIRITS, MANAGER, 1990 - 2004


* Supervised subordinate personnel including: hiring, determining workload and d
elegating assignments, training, monitoring and evaluating performance, and init
iating corrective or disciplinary actions
* Conducted regular and spot check inventories of merchandise, supplies
* Ensured an adequate supply of materials are available by ordering, receiving,
inspecting, the merchandise, commodities, materials, and supplies
* Verify that cash intake matches sales and inventory activity and prepare depos
its
* Created new and innovating displays using both new and existing stock
* Assist customers in finding products, making selections and purchasing items i
mplementing wine tastings
* Loss prevention to include shrinkage, employee and customer theft

ACHIEVEMENTS

Southeast Atlantic Beverage - Winner $3,000 Best Buy Card in the Fuji Water Cont
est in both Florida and Georgia by an increase in sales of 326% over the past ye
ar
First Place Cinnabon Coffee sales and distribution contest in Florida
Top salesman for 2008 Independent Market Division of Tampa
Highest distribution of sales in the Tampa Region 2008
2008 Safe Worker Recognition Award
The United Group/United Liquors LTD - Winner of trips to various destinations, g
as cards, gift certificates and other sales incentives