Marketing Communications Manager/Senior Copywriter with major e-cred and 10+ yea

rs of agency and freelance word-wrangling experience for a wide variety of indus

try sectors, via print, broadcast, outdoor, web and social media outlets, seeks
professional advancement and long-term stability
Skills: Office Suite 2007, Adobe Acrobat, Basic HTML, Basic Photoshop, Basic InD
esign, Facebook, YouTube, Twitter, Word Press and Google Analytics
Work History
Communications Manager, CONFIDENTIAL (Health & Wellness)
FL 01/08 - Present
Create strategic print and online communications that yield measurable, action-o
riented results
Draft various audio and video scripts for both CD/DVD and web production
Cultivate web presence for specific audience reducing the communications budget
by a third
Convinced management to embrace social media (now the cornerstone of our communi
cations)
Grew targeted Facebook fan base from non-tech savvy to 1200+, boosting growth mo
nthly
Client interaction through social media outlets (yielded 75 YouTube testimonials
in 20 days)
Several published social media article s in national trade pub
Generated demand for (and taught) a Social Media workshop at the annual National
Conference
Booth setup and onsite staff for National Conference in Orlando 2008, 2009 and 2
010
Trade Show and Marketing Manager/Sr. Copywriter, 3001 AD LLC (Virtual Reality Ga
ming) FL 08/06 - 12/07
Copy for web, press releases, direct mail and print collateral for virtual gamin
g equipment
Management of International CES Convention in Las Vegas to include: trade show b
ooth design, talent, press interviews, lead generation, accommodations, onsite n
etworking, booth setup, I&D, badge registration, post-show evaluation and PR
Sr. Copywriter/Trip Director, Mayer Motivations (Incentive Travel)
FL 03/04 - 08/06
Created internal and external marketing collateral and promotions for loyalty pr
ograms utilizing life-experience rewards, specifically incentive travel
Developed advertising strategies and full campaigns for varying budgets
Wrote sales letters, pitches, presentations, newsletters, e-zines and web copy
Assisted planning and implementation of trips to include airport assistance, hos
pitality desk, event escorting, transfer assistance, talent management and award
s ceremonies in locations such as Las Vegas, Los Angeles, Catalina Island, Puert
o Vallarta, Tulum, Cancun, Kauai, Kona, Papeete, Bora Bora, Amsterdam, Paris, Ro
me, London, Budapest, Prague and Vienna
Freelance Copywriter, (Various Industries)
TN, FL, OR, NY, MA 1999 - PRESENT
Apparel, Jewelry, Beauty, Fitness, Weight Loss, Health, Wellness, Supplements, N
on-profit, Electronics, Home Theater, Personal Computers, Wireless Phones/Plans,
Alcohol, Tobacco, Firearms, Casinos, Travel, Hospitality, Capital Funding, Tele
com, Staffing, Real Estate, Out-of-Home Marketing, Sports, Music, Video Rental,
Virtual Reality Gaming, Social Media
Assistant Market and Events Manager, Group 3 Promotions/Draft Worldwide
Memphis, TN 11/01 - 4/03
Executed all RJ Reynolds' Camel Club promotional events in the Memphis market as
well as maintained Event Marketing activity database
Created themes for all promotional events including concept and copy, and coordi
nated production equipment, signage, venue, promotional tools, consumer rewards,
budgeting and client proposal
Trained reps on client policies and procedures such as selling strategies and pr
ivacy agreements
Developed new approach to acquiring consumer email addresses for database market
ing with measurable results
Copywriter, Signature Advertising, LLC
Memphis, TN 8/00 - 10/01
Created, edited and proofread multi-media advertising copy to include broadcast,
print, web, outdoor, tradeshow and collateral for a variety of high profile cli
ents such as FedEx, NBC Bank, Morgan Keegan and Thomas & Betts
Planned and executed the 2001 Memphis Addy Awards Show including coordination of
musical talent, emcees, speakers and award recipients, emcee script copy, produ
ction of awards video and on-site direction of audio/visual crew
Co-wrote/edited copy for Commemorative Anniversary Book honoring Fred Smith of F
edEx
Wrote, edited and produced motivational inter-company voice message for Thomas &
Betts' regional sales teams that produced a measurable sales increase
Responsible for last line of defense proofing for copy and graphic errors
Intern to Copywriter, O'Connor Kenny Partners
Memphis, TN 1/00 - 8/00
Persuaded Creative Director to create a copywriter internship position and obtai
ned the position over several other qualified students
Procured full time salaried position five months prior to graduation
Gained on-location broadcast experience from pre-pro to post-pro including revie
wing directors' reels, casting talent, producing radio/television spots and edit
ing final work for clients such as Hard Rock Café, ServiceMaster Clean and Honeysuc
kle White Turkey
Education/Training
BA, University of Memphis 2000, GPA 3.9
Major: Journalism/Concentration: Advertising /Minor: Communications
Social Media Success Summit 2010 Training http://www.socialmediasummit10.com/
Other Cool Stuff
2009 Addy - the DubHouse (Direct Mail Full Campaign)
2008 Addy - ProPilates (Print Collateral Full Campaign)
2005 Addy - AdFed of Greater Fort Lauderdale (Club T-shirt Slogans)
2001 Addy - Hard Rock Café (Outdoor Billboard)
Organizations: AdFed of Greater Fort Lauderdale, Association for Women in Commun
ications, ASPCA, St. Jude Children's Hospital
Salary Requirements 75-80K
References and samples available by request