MARGIE POOLE

Communicator Connector Manager

PROFESSIONAL SUMMARY: Communicator with extensive management and marketing expe
rience in connecting people, products and ideas effectively to achieve common go
als. Can serve effectively both as a leader or a team player. Dedicated to work
place integrity and committed to exceeding personal and professional standards.

HOTELS.COM, Arlington, Texas 01/09 - 08/09

-Inside Sales Representative: assisted clients with business, personal travel p
lans.

STERLING HEALTHPLANS, Arlington, Texas 04/08 - 08/08

-Field Sales Representative: provide clients aged 55+ with appropriate insuranc
e coverage.
-Licensed as General Lines Agent, with qualifications in Life, Accident, and Hea
lth.
Achievements:
Began marketing brand at Senior Expo's, community events.

DALLAS MORNING NEWS, Dallas, Texas 10/98 - 5/07

New Business Development 01/05 - 5/07
-Selected to join specialty sales team. Marketed all Dallas Morning News product
s (print, online, inserts, and direct mail) to local/regional/national companie
s, retailers, individuals and professional associations.
-Prepared, presented, and negotiated proposals and contracts as well as resolvin
g clients' credit issues.
-Trained and assisted with supervision of 12-14 sales team members.
Achievements:
Member, Senior Vice President's Sales Advisory Council 2 years

Sales, Internet Advertising 11/02 - 01/05

-Processed advertising submitted online and phone from state, regional and natio
nal customers.
Achievements:
3X President's Club Winner
Increased lineage sold
Built $1+ million annual revenue base.
Sales, Classified Advertising 10/98 - 11/02
-Inside sales to clients throughout the Dallas/Fort Worth Metroplex and nationwi
de.

COSTUMES BY DUSTY, Arlington, Texas 04/96 - 10/98

Manager
-Oversaw daily sales, customer service, design and production while marketing cu
stom and standard costumes to commercial, community, and educational clients in
Dallas/Fort Worth area and throughout the South Central United States. Increa
sed business for specialty Mascot division.
Achievements:
Created consistent monthly revenue stream
Increased business via marketing
Set regular quoting and billing procedures
Collected all outstanding debts
Improved customer service
.

ADDITIONAL EXPERIENCE
American Prestige Silks, Arlington, Texas - Business Development Manager
-Solicited new business, prepared exhibits, sold at Atlanta Market, updated bill
ing systems and collections procedures.

Sample House, Dallas, Texas - New Business Development/Inside Sales Representati

ve
-Sold for home office and at Dallas Market Center Showroom, created direct mail
incentive programs, assisted with catalog preparation.

Margie Poole Marketing & Public Relations, Dallas, Texas - President

-Provided marketing, copywriting, public/media relations, special events and man
agement services to broadcast, healthcare, retail, entertainment firms. ( Ex:
ABC Radio, Saint Paul Medical Center, Starplex Amphitheater, VHA Corp)

Belo Broadcasting Corp, Dallas, Texas - Director of Advertising & Promotion, KZ

EW-FM
-Oversaw all advertising, marketing, public relations, and promotions/special ev
ents. Wrote and produced all print material, TV spots and sales collateral. Co
nsulted other Belo properties, created "intrepreneurial" client relationships w
ith non-Belo stations.

DBG&H Advertising, Marketing Public Relations/The Ad Place - Account Executive/c

opywriter
-Handled advertising, copywriting, marketing, media buying, public relations, pr
int coordination and promotions/special events for wide variety of clients.

CIVIC
American Association of University Women
Texas State Board Member: North Texas District Representative, 2006-2008
North Texas District Representative, 2008-2010
Nominating Committee Chair, 2010-2012
North Texas AAUW Interbranch Council: President, 2008-2010
Branch Representative: 2006-2008, 2004-2006
Branch Representative: 2010-2012
Girl Scouts Texas-Oklahoma-Plains Gold Award Advisory Board, 2010-2011
Girl University Advisory Board Member: 2010 - 2011
EDUCATION
University of Texas at Austin, Bachelor of Journalism Degree in Advertising
Southern Methodist University, Certificate, Entrepreneurship, Cox School of Busi
ness