Career Objective

To obtain a position to contribute my profession in public relations to the asso

ciate career field
Qualification
- Think critically and logically V strong conceptual, analytical and problem sol
ving skills, proven ability to prioritize and handle multiple tasks in a challen
ging environment. Evaluate at every phase of public relations process to create
the forward-looking strategies
- Management/CoordinationV capable to organize large amount of information effic
iently and establish a course of value-driven action in order to maximize the po
sitive consequences and minimize the negative outcomes
- Innovation/Creative V always think different, challenge conventional ideas and
imagine the new possibilities, visionary ideas for the future
- Communication Skills V excellent verbal, written, and presentation skills in C
hinese and English with the ability to communicate with international clients. H
ighly collaborative with the ability to be successful and facilitate consensus i
n a cross-functional and cross-cultural environment
- Knowledge of computer V proficient with PC and MAC operation systems, graphic
design software Adobe Illustrator and Photoshop, and the full Microsoft Office S
uite. Had brochures and flyers design experiences with Miami Institute for Human
Genomics (MIHG) and NewArt Agency (Taiwan)
Education
Master of Art in Public Relations, May, 2010
University of Miami, Coral Gables, FL
Bachelor of Art in History, June, 2007 (Minor in Advertising)
Fu-Jen Catholic University, Taipei, Taiwan

Related Coursework
PR Management
PR Campaign
Organizational Crisis Communication
Media Relations
Integrated Marketing Communication
Seminar in PR Administration
Internship
Account Executive Intern June, 2009 VAugust, 2009
Beyond Public Relations
- Assisted in Abbott PediaSure media audit, buzz communication action plan and
media coverage reports
- Developed the social media strategies for Abbott PediaSure including influe
ntial blogger and trigger events (e.g. experience marketing) to communicate with
target audience. Monitored the feeds also offered comments or feedback on those
huge followers blogs and social media platforms
- Created a communication action plan for Merck Fosamax, conducted a press con
ference and academic forum for doctors
- Managed issues regarding the drug safety. Analyzed and gave recommendations
to the possible crises for Merck Fosamax from case studies, news reports and jou
rnals
- Organized the media contact list and information for P&G Olay and Vidal Sass
oon
Activities
1. Communication Week 2010, Coral Gables, FL February, 2010
Participated in Media Relations, Tourism PR and Social Media for Public Relation
s Forums host by University of Miami School of Communication
2. 2009 National DNA Day Program, Coral Gables, FL February, 2009 VApril, 2009
- Assisted in Miami Institute for Human Genomics (MIHG) annual project for me
dical education and DNA research fundraising
- Organized the institution backgrounder and DNA Day fact sheet
- Developed a value-driven SWOT analysis for communication messages and media
strategies
- Designed the flyers, banners and printed materials for DNA Day
- Post-event evaluation from participant questionnaire (exit survey) and medi
a coverage about the DNA Day and MIHG, to provide a practical future recommendat
ion for MIHG
Certification and Honors
2006 National Certificate in Tour Manager (in English)
2007 Fu-Jen Catholic University Department of History Scholarship
2007 Wang Jen Kuang Priest Scholarship
Professional Skills
1. Computer and software skills:
- Adobe Illustrator (proficient)
- Adobe Photoshop (proficient)
- MS Office Word, Excel and PowerPoint (proficient)
2. Language skills:
- Chinese (fluent)
- English (fluent)
- Japanese (basic)