Bangalore Management Academy

Managing Organizations and People

Submitted to:
Mrs. Rekha

Submitted by:
Bansuklang Marbaniang BLR0907033019
Abhishek Laha BLR0907033114
Jahnvi Pandya BLR0907033023
Snehal A Bangar BLR0907033076
 L’oreal 2010

AGENDA

1. INTRODUCTION
2. EXECUTIVE SUMMARY
3. VISION
4. MISSION
5. GOAL
6. OBJECTIVES
7. PEOPLE INVENTORY OF THE ORGANIZATION
8. JOB ANALYSIS
9. JOB DESCRIPTION
10. JOB SPECIFICATION
11. RECRUITMENT & SELECTION
12. TRAINING PROGRAMME
13. DEVELOPMENT
14. CAREER PLANNING & MANAGEMENT
15. PERFORMANCE MANAGEMENT
16. COMPENSATON PROCEDURE
17. CONCLUSION
18. BIBILIOGRAPHY

Bansuklang
Jahnvi Pandya
Snehal Bangar
Abhishek Laha Page 2
 L’oreal 2010

INTRODUCTION:
For managing organization and people we have chosen the leading cosmetic company
L’oreal. We will take you through their training programme, their career, how they recruit the
employees, how do they maintain their relation with the employees working and how do they
satisfy the needs of their potential customers. What is procedure of giving the salary to the
employees and on what basis they give the rewards to the employees.

EXECUTIVE SUMMARY:

Eugene Schueller founded L’oreal in 1909. Its headquarter is at Clichy, Hauts-de-Seine in

France. Mr. Jean-Paul Agon is the Chief Executive Officer, Mr. Lindsay Owen-Jones is the
Chairman of the Board and Ms. Liliane is the major share holder of L’oreal. The industry is
all about cosmetics. The revenue of the company is euro 17.54 billion. Their operating
income is euro 2.725 billion and the overall profit is euro 2.064 billion. There are about
67,6600 employees working. L’oreal is energetic in the dermatological and pharmaceutical
areas. L’oreal ranks at top in nanotechnology patent holder in United States.

Vision:

The vision of the organization is to make the right of being beautiful day after day a reality
for everyone.

Mission:

 To be the most used cosmetic brand in the world. This ambition is reflected in a brand
portfolio unequalled anywhere in the world.
 To promote beauty all over the world using their creativity, intelligence, innovative
ability and expertise.
 To be determined to promote the approach of beauty as fun, affordable, fulfilling,
genuine and generous.

Bansuklang
Jahnvi Pandya
Snehal Bangar
Abhishek Laha Page 3
 L’oreal 2010

Goals:

 To make every fifth Indian an L’Oreal customer.

 To project beauty as an essential element.
 To reach a total revenue of € 25 billion by 2010.
 Making further innovations in the field of beauty and be a leader by further increasing
the patents.

Objectives:

 To get every plant certified by ISO 9001/2000.

 Maintain same standards of quality in all the plants.
 Maintain all plants to environmental safety levels that cause low level pollution and
proper utilization of water and energy resources.
 Give non-hazardous environmental packing.
 Sustain the development, financial progress, diversity in products and ethics.

PEOPLE INVENTORY OF THE ORGANIZATION:

This section deals with the strengths and reasons for which each of the team members are
eligible for one position in the organization. The strengths are made matching to the
organizational requirements in each field depending on the specialization that the batch
members chose.

Bansuklang (Finance & Control)

 Strong academic track record in finance

 Projects on devising plans for making profits in NGOs along with service
 Good knowledge over cost reduction and budgeting

Bansuklang
Jahnvi Pandya
Snehal Bangar
Abhishek Laha Page 4
 L’oreal 2010
Abhishek Laha (Marketing)

 MBA with international marketing as the specialization

 Good team player with interpersonal skills, interest in market commercial activities
 Clear understanding of business to business selling from past experience

Snehal Bangar (Human Resources)

 MBA in Human Resource Management

 Interest in dealing with people issues and has wide experience in HRM
 Has large network in associations for job seekers

Jahnvi Pandya (Sales)

 MBA in marketing with niche concentration on promotional selling

 Got fair experience in accessories selling activities in large companies
 Interest towards self development helps her in moving the sales funnel further
quickly.

JOB ANALYSIS:

The jobs available in L’Oreal are under the branches of Research, Manufacturing, Marketing,
Sales, Finance & Control, Logistics, Internet & new technologies, Communications,
Administration, Purchasing, Human Relations and Legal. Under all these different heads
L’Oreal recruits people internationally.

Bansuklang
Jahnvi Pandya
Snehal Bangar
Abhishek Laha Page 5
 L’oreal 2010

JOB DESCRIPTION:

Marketing:

L’Oreal has a unique strategy of recruiting people fresh to the marketing filed of
cosmetics and giving training. Marketing assistants are expected to help their managers in
devising plans for the given line of products. Candidates are expected to research the market
for launching new products, controlling advertising, promotional aspects in the respective
regions. Candidates with open mind, global exposure are given opportunities to develop
international marketing plans.

Finance & Control:

Requires overall understanding of the organization by maintaining close contact with

other departments like marketing, sales. To see that growth, profit and morals of the go hand
in hand by dealing with the economic conscience policy of the organization is hold good. As
a management graduate the candidate is expected to analyse, understand different financial
scripts and help his manager in making decisions. Candidate will be required to prepare trend
reports and expenditure plans for his division.

Human Relations:

The major role of the Human Resource Co-ordinator is to provide front line services
to employees and to regulatory support to managers. Co-ordinators are expected to respond to
respond to queries in a timely manner, provide customer service. To bring up new contracts
to bring in employees, speed up hiring process, follow up hiring process. Ensure that
transfers, leaves and see that the internal system is continuously updated with the pay log.
Provide salary letters, bonus letters and run the background check on employees. Since it is a
research company, data security is to be maintained among the employees through
continuous follow up.

Bansuklang
Jahnvi Pandya
Snehal Bangar
Abhishek Laha Page 6
 L’oreal 2010
Sales:

Sales people are required to be passionate, determined, self-motivated. Sales force is

will have rapid assignments towards meeting targets. People are expected to hone their skills
in other fields like retail marketing, sales planning etc. Sales force is expected to maintain
key account details; follow up and take up the post sales support. Sales people are required to
be passionate about enquiring into new markets.

JOB SPECIFICATION:

Marketing:

Location: Chennai

Experience: Minimum of 1 year in the field

Knowledge Required: Projects on market research and demand forecasting

Finance & Control:

Location: Bangalore

Experience: Minimum of 1 year

Knowledge Required: SAP, Excel

Human Relations:

Location: New Delhi

Experience: Minimum of 1 year

Knowledge Required: Certification in Six Sigma Course is given preference

Sales:

Location: Chennai

Experience: Minimum of 1 year in B to B selling

Knowledge Required: Membership in associations for getting network is given preference

Bansuklang
Jahnvi Pandya
Snehal Bangar
Abhishek Laha Page 7
 L’oreal 2010

RECRUITMENT AND SELECTION:

The organization recruits people who are interested in the job and in the organization. This
they do by publishing job openings only in their website. This step enables them to get
applications from only those who are regular to their site. In this field of tough competition
high importance to research and development, it is a crucial part to recruit proper and
efficient people. The core values of the organization for recruitment are

 High Integrity: The organization chooses their employees who are highly integrated
with the path of beauty throughout the career and they give preference to people who
did their internship with them.
 Deep Passion: The environment having importance to research needs passion towards
the job. The organization recruits people with deep passion towards both job and the
company.
 Respect & Consideration for Customers: In the field of cosmetics customer’s
health is a very important consideration. A person who deeply respect customers and
who take intense care about every small aspect is selected. The selection for their The
Body Shop is done basing on this criterion.
 Embedded Quality: Quality is of highest preference. They give importance to people
with good academic background.

Bansuklang
Jahnvi Pandya
Snehal Bangar
Abhishek Laha Page 8
 L’oreal 2010

TRAINING PROGRAMMES:

To achieve company’s vision, mission, goal and objectives the company will build up
the training programmes so that the employees will be controlled and motivated which
increases the middle level of the firm that is employees level and will hence help in
improving their skills. Training Activities of the company includes:

 Team building activities.

 Technical skills development program.

The main programmes of training are:-

 Employees are trained in favour of the organization’s culture.

 To build up the efficiency of the employees.
 Build up the customer relationship.
DEVELOPMENT:

Development is a long term programme and the main aim behind developing an employee is
to find out their internal talents and to guide them on the proper path for the company’s better
achievements. The main causes are:

 To reduce the complication those are increasing in the company.

 To maintain the continuous growth of the company.
 Competition is held for those who are actually capable for development.

To widen the programs they are in a process of assigning the employees the work of senior
employee to finish it in a short period. By practicing this in the company the employees will
be able to expose into various functionalities and will be able to contribute to their best into
the company.

CAREER PLANNING AND MANAGEMENT:

Bansuklang
Jahnvi Pandya
Snehal Bangar
Abhishek Laha Page 9
 L’oreal 2010
In Career, planning and management process the company is providing to guide the
employees to identify the values, motivating factors at workplace and skills. Through
individual evaluation skill and value simplification exercise will help in getting out the
extrinsic and intrinsic values and assign the different skills to the employees so that an
employee can perform well in any other field or area also. The three most important
characteristics for entry-level applicants:

 Leadership skills

 Analytical skills

 Communication Skills

PERFORMANCE MANAGEMENT:

L’oreal is highly concerned about their performance as they are in aim of achieving
the benchmark in the cosmetic field. So, the employees here are provided with all
their requirements. Employees are designated according to their post and job assigned
to achieve the particular goal. The senior supervisors on the basis that did judge the
implementation of each employee they achieve their goal in given time or not. The
three most important performance measures for entry-level is:

 Learning Ability.

 Leadership Ability.

 Creativity.

Bansuklang
Jahnvi Pandya
Snehal Bangar
Abhishek Laha Page 10
 L’oreal 2010

COMPENSATON:

Compensation is the method in which it is based on employee’s skills and the work, which
they perform in their field, how they handle the situation of the company. Employee will be
rewarded if their performance is appreciable. This will make the employee feel that he/she is
the part of the company. It will also motivate the employee to work more efficiently. This
compensation process is also based on how the employee is maintaining their relation with
the customers and how well he understands the need of the potential customers. On their best
outcome, an employee is rewarded by giving a designation promotion, by increasing just the
salary, or by making him the team leader. L’oreal does not believe that compensation is just
by giving reward by cash or designation promotion but also by giving medical allowances or
by granting leave. That is the company is not just concerned about their profits and hoe to get
work but also about how the employee work with his heart.

Bansuklang
Jahnvi Pandya
Snehal Bangar
Abhishek Laha Page 11
 L’oreal 2010

CONCLUSION:

Thus we can conclude that L’oreal is enjoying the high profits with solid and strong
shoulders. A company can achieve success only if their employees are working with full of
their heartily involvement in the work they are assigned for else if the employee who works
just for the name of job does not lead the company on the path of success. L’oreal has won
the cosmetic market. Public has a high trust on the products of L’oreal and this is because the
company provides the best quality product. Their products are tested by doctors and till now
no major case has been registered against L’oreal’s products.

Bansuklang
Jahnvi Pandya
Snehal Bangar
Abhishek Laha Page 12
 L’oreal 2010

BIBILIOGRAPHY:

l'oreal. (2010). http://www.LOREAL/ambition.htm. Retrieved from www.loreal.com:

LOREAL/ambition.htm

l'oreal. (2010). http://www.LOREAL/as-a-business.aspx.htm. Retrieved from www.loreal.com:

LOREAL/as-a-business.aspx.htm

l'oreal. (2010). http://www.LOREAL/human-resources.aspx.htm. Retrieved from www.loreal.com:

LOREAL/human-resources.aspx.htm

l'oreal. (2010). http://www.LOREAL/operations.aspx.htm. Retrieved from www.loreal.com:

LOREAL/operations.aspx.htm

l'oreal. (2010). http://www.LOREAL/recruitment-diversity.aspx.htm. Retrieved from www.loreal.com:

LOREAL/recruitment-diversity.aspx.htm

l'oreal. (2010). http://www.LOREAL/researchdevelopment.aspx.htm. Retrieved from

www.loreal..com: LOREAL/researchdevelopment.aspx.htm

l'oreal. (2010). LOREAL/interview-of-the-global-diversity-director.aspx.htm. Retrieved from

www.loreal.com: nterview-of-the-global-diversity-director.aspx.htm

Bansuklang
Jahnvi Pandya
Snehal Bangar
Abhishek Laha Page 13