Elena L.E.

Velazquez
15420 East Via Del Rancho Gilbert AZ 85298 * (480) 857-1922 * Cell 602-769-1663
ev9c939a@westpost.net
Sales, Business Development
Product Marketing & Sales Executive
Accomplished Senior Marketing Executive with 20+years portfolio of success devel
oping and expanding new business opportunities to positively impact bottom line
earnings. Strategic sales leader with an ability to forge strong communicator s
uccessful with start-up operations. Business entrepreneur with extensive travel
throughout the US. . Highly competitive, passionate, persuasive and articulate,
able to achieve results others believed to be impossible. Experienced in marke
ting, partnership building and key account development.
Demonstrated success record in:
* Branding, managing and positioning product lines.
* Distilling value, overcoming objections and securing hard to close deals.
* Strategic design and planning major construction projects.
* Designing creative product marketing campaigns
* Motivating staff to peak performance levels.
* Proven record of initiative and success in consultative and solution sales, C-
level relationship development, writing, and project management within environme
nts from small projects to large-scale networks.
CORE COMPETENCIES
* Business Development *Customer Service * Account Develop
ment
* Market Research * Competitive/Strategic Planning * Budgeting/ Forecasting
* Prospecting/ Client Cultivation * Global Deployments * Negotiati
ons
HIGHLIGHTED CAREER ACHIEVEMENTS
* Revenue Generation - Achieved Presidents Club 11 years standing
* Account Development - Reactivated inactive accounts for Insight including Gene
ral Dynamics Mandalay Bay resorts and the Four Season Hotels.
* Market Penetration - As an Account Manager sustained 250 accounts with revenue
and profit gains within a highly competitive market.
* Effective Marketing - Developed and implemented strategic contracts for Rescue
21, MOUS and IWIN.
PROFESSIONAL EXPERIENCE
Direct Alliance Corporation
Current
Marketing Account Manager
* Developing: Relationships with Government Agencies and School Districts on the
West Coast.
* Promoting: Hewlett Packard's programs and initiatives for 2010.
* Advising and Designing: IT Info-structures for the various entities within the
territory.
* Consulting Services: Partnering with clients to seek best practices are met fo
r their current contract needs
Independent Contractor
Strategic Advisor
2009 -- 2010
* Global IT Solutions: negotiated supply chain contracts to support the sales st
aff and technicians
* Global IT Solutions: Marketed the Company for a Purchase/Takeover option which
was successful the Company sold to another Service Provider in 2009.
* Artistic Hard Chrome: Provided technical support and contract negotiation for
EPA filings for the State of NJ, Conclusion: Business running bringing in a prof
it
* Crice Corporation: Sales and Marketing for current clients
Insight Enterprises Tempe Arizona 1996 - 2008
Strategic Account Executive
* Managed account base of 250 clients globally.
* Increased revenue and gross profit year over year.
* Generate sales through strategic planning with manufacture reps.
* Work closely with clients to identify their needs and challenges and provide s
olutions-sales.
* Examine clients environments, data and infrastructure to champion a seamless d
eployment of a new backbone for several Hotels and Casino's around the world. .
* Utilized strong ability to sell marketing ideas, strategies and tactics to hel
p increase market share, and generate new business for HP, Cisco and Microsoft..
.
* Created special programs for General Dynamics.
* Sold specialized packages to a wide variety of clients including hotels and ca
sinos, major manufacturing corporations and system integrators.
* Represented Insight to clients, deepened broadened C-level and long term relat
ionships.
* Committed to the highest level of professional excellence and integrity.
J & H COMMUNICATIONS, NYC, NY 1
991 -1995
Marketing and Business Consultant.
* Promoted "Brush Your Teeth" program for Colgate...
* Research and developed marketing strategies for various clients around the US
and Latin America
* Managed Trade Show campaigns for various clients.
* Managed advertising campaigns from cradle to grave.
* Chairperson of the Operations Committee charged with identifying and analyzing
internal and external issues affecting the agency and developing solutions to a
ddress gaps.

ISP FORMERLY GAF CORPORATION Wayne, NJ 1987 - 1991

Corporate Buyer / Facilities Manager
* Managed a 365 acre facility with 15 buildings that included 100 labs with a st
aff of 12.
* Implemented centralized purchasing system.
* Achieved cost saving quotas five years.
* Responsible for all National Car Rental contracts, Facility contracts.
* Supported 5000 employees at this facility.

EDUCATION
NJIT, Business Development, 94/95
NY School Interior Design, 77/79
Solution Base Selling
Question Base Selling
Cisco Certified Sales
HP Certified Sales
Microsoft Certified Sales
First Responder 7 years (Crown King Fire Department)