Beruflich Dokumente
Kultur Dokumente
SEPTEMBER 2010
The
Business
VOLUME 6 • ISSUE 9
MAGAZINE
FOR THE GOLF INDUSTRY
GOLF CLUB MANAGEMENT Visit www.compleatgolfer.co.za for back issues of GCM
Royal Harare
A SUCCESS STORY
ALSO IN THIS ISSUE:
■ Nedbank Golf Challenge – a green example
■ Insect control: Beating the bugs
■ Marvellous mannequins
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EDITOR’S LETTER
CONTENTS
BIRDIES AND BOGEYS
News from the last month 4
ROYAL HARARE
Zimbabwe’s No 1 course 6
FROM
PROTECTED TREES
Indigenous recommendations 14
MANAGER OF THE MONTH
Peet De Wet of Ebotse Golf Club 18
INSECT CONTROL
Beating bugs with Meridian
RETAIL 101
Mannequins and window displays
20
24
THE EDITOR
EDUCATING GOLFERS
PROFILE One of the biggest challenges that man- reasonable behaviour, we are in trouble.
Dave Kirkby 26 agement teams at golf clubs face is the We have all had the dubious pleasure of
THE ENVIRONMENT ‘education’ of golfers. This can involve having playing in corporate golf days where it is clear
Ecological and economic reward 28 to tactfully remind certain individuals of that some of the participants have no clue
your club’s dress code or having to enforce about either playing the game or any of the
standards of general behaviour. Of course we basic rules. Understandably the company
COVER PICTURE
Royal Harare like to think that golfers are generally decent hosting the day is only interested in entertain-
sorts, and the majority are, but there is always ing their guests, but the well-meaning organis-
■ EDITORIAL
that small minority that push the boundaries. ers of these days should at least establish
JOHN BOTHA Nobody relishes the prospect of having to whether their guests have indeed played the
Email: bogeyfree@mweb.co.za lay down the law and in the mythical perfect game before.
Cell: 082 498 7380 world this would never be necessary. But Recently I played a round on one of our
■ PUBLISHER we all know that the golfing world, like any 5-Star Experience courses, but unfortunately
CRAIG WILSON other, is far from perfect. the experience fell well short of expectations.
Email: craigw@ramsaymedia.co.za But besides the regular problem children – The reason for this disappointment was that
Cell: 083 288 3834 those who know better but who occasionally in front of our fourball was a group of would-be
■ ADVERTISING flaunt the rules – there are those who simply golfers that may or may not have played the
SEAN SHARP (NATIONAL SALES MANAGER) do not know any better, and it is perhaps time game before, which made for a long, frustrat-
Email: seans@ramsaymedia.co.za that a system was put in place whereby aspi- ing day. The apologetic course marshal was
Cell: 082 821 0474 rant golfers should be required to pass a ba- clearly out of his depth, and could only explain
NICKY MEARS (ADVERTISING SALES EXECUTIVE) sic test before being allowed onto the course. to us that unfortunately there would be no
Email: nickym@ramsaymedia.co.za This has been successfully implemented in point in our group playing through because
Cell: 082 927 5408 parts of Europe, where golfers have to attend the groups in front were just as bad.
To request your copy of GCM, subscribe to a course which, besides covering the funda- Then there is the matter of golfers drink-
Compleat Golfer by calling 0860 100 205 mentals of playing the game, also offers an ing alcohol on the course – which is for me
(indicating that you would like to be placed on the introduction to the rules and etiquette of golf. and many others an anathema. It is high
GCM mailing list) or go to www.compleatgolfer.co.za
Once new golfers have passed this test, they time that this practice was banned forth-
to download your free copy.
are issues with a ‘green card’ allowing them with. There was a time when a club’s liquor
A monthly business-to-business magazine
brought to you by access to golf courses. license stipulated that alcohol could only
Of course it is likely that there would be be consumed in a designated area of the
resistance to this idea from certain quarters, clubhouse, and as far as I know, this still
and it is a fair bet that this system would be stands. Please, no more shooters at short
considered to be discriminatory. Howls of holes, or players being allowed to stock their
protest from some would suggest that golf carts with booze. By banning alcohol on
was becoming more elitist, but for my money the course, those imbibers might
this isn’t necessarily a bad thing. Of course speed up play in order to get
we want the game to be accessible to all to the 19th hole quicker,
sectors of society, but if we insist on promot- which will make for a
ing participation without ensuring that new more enjoyable experi-
golfers have some idea of what constitutes ence for everyone.
nedBank golf
Challenge
sets the environmental example
SHARING
YOUR
VISION
Contractors in golf course
design, construction,
renovation and
maintenance.
.tee Country Club’s golf course was the first to be International takes very seriously, and the
ww
constructed following USGA specifications. process of measuring and assessing the
and surrounds, total energy consumption marquee event, which attracts thousands of
and the recycling of waste. spectators, will be carbon neutral. This may
Since this first study was done, a consid- be ambitious, but McManus believes that it
erable amount of progress has been made is achievable.
in reducing carbon emissions, improving The Heritage Company also offers a
waste separation and saving on energy programme for golf courses to become
consumption. Greg McManus of Heritage more environmentally friendly (The Fairways
explains: “One of the biggest gains has been system), based on similar programmes such
in water consumption. At one time clean wa- as Audubon International, Committed to
ter was used to irrigate the golf course, but Green, USAF Golf Course maintenance and
now only grey water is used,” he says. “Also, ISO 14001.
the golf course is now completely “electri- The company can boast an impressive
fied”, meaning that all diesel generators etc list of clients that have embraced eco-friend-
have been replaced by electrical units.” ly policies, and South Africa can be proud
A lot of care has gone into the planning of the fact that among developing countries,
and administration of the 2010 event, and we are developing a reputation for being one
for the first time it is likely that it will earn full of best. ■
royal Harare
Zimbabwe’S no 1
During a recent visit to Zimbabwe, it Zimbabwe may have had its fair The golf industry in Zimbabwe
share of political strife and the coun- has obviously taken a hammering
was my pleasure to attend the captain’s try’s economic meltdown resulted over the last few years; the numbers
dinner at Royal Harare for the second in hyperinflation that set a world of golfers declined dramatically, and
record, but thankfully, some things clubs found it increasingly difficult
time in three years. All things consid-
never change. One of these things is to stay afloat. Many golfers left the
ered, this golf club must be recognised the dogged determination of the Zim- country, and of those that have
as Zimbabwe’s premier facility, and a babwean people, who must be the remained, a sizeable proportion
friendliest on the continent. Another find it difficult to afford to play the
visit to that country’s capital city is highly is the spirit of the country’s golfers – game. But rather than wallowing in
recommended, writes John Botha. a spirit that thrives at Royal Harare. self-pity, Zimbabweans get on with
Widely
Monument, Krugersdorp
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trees for courses
Protected trees
enrich our
future
Val Thomas, author of the Sappi Tree Spot-
ting series, suggests highlighting protected
trees on your course.
The focus of many of these GCM columns There are a
has been to encourage the planting, nurtur- number of reasons
ing and awareness of indigenous trees and why trees achieve
shrubs on golf courses. This not only makes this status. One
environmental sense, but will also contribute is the rarity of the
towards diminishing the unhappy fact that species, either locally
golf courses are often perceived to be gross or throughout Africa.
shePherds-tree
consumers, polluters and environmentally Another is the tree’s bio-
unfriendly playgrounds for the rich. We need diversity and importance as a
to green up our properties and this month keystone species in its natural habitat. Also, The importance and significance of pro-
we are looking at the role that protected some trees are valued for their cultural, tected tree species is something that should
trees, which are of course indigenous, can spiritual or medical significance. It is often be remembered and revered, and golf
play in marketing a more environmentally the intense harvesting of trees for medicinal courses can provide wonderful environments
friendly image for golf courses. use that can lead to its demise in a particu- in which to do this. By caring for any pro-
There are currently 47 tree species that lar area, as their roots or bark are stripped, tected trees you already have, or by planting
are protected by law in South Africa. Under the trees are likely to die eventually. new ones, you can create a link in the chain
the auspices of the Department of Water As a particular species of wild tree dimin- between two individuals of the same species.
Affairs and Forestry, protected trees may ishes in one geographical area, the overall A couple of species included on the pro-
not be cut, disturbed, damaged or their sustainability of that species becomes tected list spring to mind as worth talking
products sold without a license. threatened. about in more detail.
All the art is by Joan van Gogh
shePherds-tree
Boscia albitrunca
The stocky, stiffly branched Shepherds- species that, to my mind, creates sterile out their distribution, and choose one that
tree, Boscia albitrunca is, for instance, environments on golf courses, gradually de- grows naturally in the surrounding area. And
a good example of a tree that is deeply stroying the soil around them. The Yellow- if you do take the worthwhile decision to plant
rooted in South Africa’s cultural heritage, woods thrive in the protection offered by the one, place a tree-tag somewhere on the trunk
and is important to humans and animals pines (in deeply-trenched, well-fed holes that shows its name. It’s a great way to publi-
on a number of levels. It is often referred with regular, supplementary feeding). If my cise the effort you are putting
to as the ‘Tree of Life’, with leaves that grandchildren become golfers I hope into tree protection. ■
provide nourishing fodder for game, as well they will see the day when only Visit www.compleat-
as livestock, in times of drought. This is a Yellowwood ‘plantations’ grace golfer.co.za to find
keystone species, a category that affords the edges of our fairways. the full list of
it protected status. By keystone we mean The Sappi Tree Spotting protected trees.
that it provides a vital link in the ecological rallying-cry is always to
chain of its natural environment. Their pale, ‘plant the right trees in
smooth bark and uniquely individual shapes the right places’. Do
could be an attraction on your course, if it some research on
falls within the tree’s natural distribution. protected trees, find
Five to 10 Shepherds-trees fairly closely
grouped together can create a strikingly
unusual feature, and make yours a ‘proudly
South African’ golf course.
The genera Podocarpus and Afrocar-
pus – the Yellowwoods – are all protected
trees, and all are highly prized for their
beautiful wood. South Africa’s national tree,
the Broad-leaved Yellowwood, Podocar-
pus latifolius, is the most common and
widespread of the species. Its wood, more
than any other indigenous timber, has been
used to decorate many old homesteads and
was also used to make railway-sleepers.
Its wood was so sought after that its status
declined from being an abundant resource
to becoming almost extinct in some areas.
Yellowwoods all do very well on higher
altitude golf courses in the eastern Mpu-
malanga and Gauteng regions and western
KwaZulu-Natal. At Royal Johannesburg and
Kensington we have had marked success
inter-planting groups of Yellowwoods in gaps
among the established pines, an exotic
BROAD-LEAVED YELLOWWOOD
Podocarpus latifolius
SILICA
try in 1979 when she joined
a British company, Tarmac
Roadstone, in Benoni, Gau-
teng. Tarmac owned two sand
and stone quarries, namely
Rosslyn Rossway and Van
Ryn Quarry. It is interesting to
note that Ebotse Golf Course
QUEEN
is built on the old Van Ryn
site where Van der Merwe’s
career started. (See article on
Ebotse in Landscape SA Jan/
Feb 2008).
Initially employed as a personnel manager, accredited laboratory was incorporated the major golf course construction and
she soon became intrigued by the mining into the production process to verify the maintenance companies namely Top Turf,
operations of silica sand and together with production on a daily basis. Much research Matkovich & Hayes, Golf Data, Turftek,
the managing director of Tarmac Group, and time was spent with Hummel & Co in Evergreen Turf, Wallington Sport, Penquip,
Arnold Jones, they conducted research on the USA and various agronomists to ensure Keep it Green, Tee to Green, Bouston Trad-
the use of silica sand. that gradings were to specification and that ing and Emerald Landscapes. The support
In those days silica was mostly used in the root zone mixes for optimal infiltration rates, and loyalty from these companies has been
glass, foundry and ceramic markets. During capillary porosities and saturated hydraulic instrumental to their success.
the period of sanctions against South Africa, conductivities were accurate. Green’s Sand Green’s Sand was the preferred supplier of
Tarmac Roadstone disinvested from South has fine tuned all this and is now the largest sand for the 2010 World Cup soccer stadiums
Africa and closed its quarries. However, Jones golf course sand supplier in South Africa. and thus has to comply with FIFA’s specifica-
decided not to return to Britian and bought a The company is very fortunate that the tions. Van der Merwe says that soccer sand
silica deposit in Bronkhorstspruit as a virgin shape of its silica sand is sub-angular and specifications were much stricter than those
site, starting a silica mine from scratch. It was not rounded or crushed. A sub-angular for the USGA and that her company started
called Mowcop Silica and Van der Merwe was sand is preferred for the construction of preparing three years ago to ensure that all
put in charge of marketing. Research led them greens, whereas a rounded sand will result material complied with FIFA specifications.
to the golf course industry. in a soft green and a crushed sand will Not only is the particle size important,
In those days the USA was already using result in a compacted green. but the shape of the sand particle, infiltra-
silica sand in golf course construction, but Green’s Sand has built up a compre- tion rate and capillary porosity has to be
in South Africa, most courses were built with hensive product mix covering all aspects spot on. As consistency of the materials is
of utmost importance a strict quality control
“Green’s sand has fIne tuned all thIs system was implemented and over seen by
local sand that was mined at Maanhaarrand. Nondela, Blair Atholl (Gary Player), Water- For further information contact Rosa van
Since then most courses, including bunkers, berg, Cotswold Downs, Leopard Creek, Ele- der Merwe on 082 552 9953.
have been built on silica sand and the suc- ments, Highland Gate (Ernie Els), Euphoria
cess speaks for itself. (Annika Sorenstam), Victoria Country Club,
Mowcop Silica was taken over by Bronx Pecanwood (Jack Nicklaus), The Hills (Greg
Mining, a German group, during 1981. Norman), Ebotse, Gardener Ross (Ernie Els),
Green’s Sand was founded in the same Waterford, Harbour Town, Clarens, Zimbali,
year and was awarded the marketing contract, Vaal de Grace, Simbithi and Zebula. In
with Van der Merwe in charge, to explore the addition they have been involved with the
golf and leisure industries. Bronx Mining is rebuild of Houghton, Parkview, Johannes-
now classified as a 100 percent BEE mine and burg Country Club, Randpark, Krugersdorp,
Green’s Sand is a Level 2 BEE contributor. Monument, Glendower, Royal Johannesburg,
A dedicated plant was designed to Sun City and Woodhill golf courses. They
produce a constant high grade USGA silica have also supplied all the bunker sand to
sand complying 100 percent with USGA Pinnacle Point and Fancourt. Website: www.greensand.co.za
specifications for greens and bunkers. An Green’s Sand is also involved with all Tel: 011 964 3236/2997
ESTAbLIShIng A
TRAdITIon
Peet De Wet is one of those individuals who clearly loves golf and his job as general
manager of Ebotse Golf Club. Having been at the helm of this upmarket estate club
since its opening nearly three years ago, he has put together a motivated team that
makes this operation one of our industry’s success stories.
To be a good, effective golf club manager, mined to play golf for a living. After returning to South Africa, Peet
one needs a broad range of skills and the He played the game at provincial level embarked on an academic career at the
right personality, among other attributes. as a junior, and after matriculating, he took University of the Free State, which yielded
Peet De Wet, with his impressive CV in a gap year touring Europe and the United a degree in sports psychology, and he then
the hospitality industry, a deep understand- States. During this experience he spent time opened a rather unique restaurant and
ing and passion for golf and his friendly, at a golf academy in Lexington, Kentucky take-away in Bloemfontein called Love
outgoing personality, certainly qualifies as that was attached to the local university. Bites – an interesting concept that sup-
one of the best in the business. ‘Blue Grass Country’ is better known for plied, among other offerings, heart-shaped
A Grey College graduate who is quick to being the home of fine thoroughbred race hamburgers. This was a popular place,
point out just how well his old school was horses, and Peet worked as a stable groom especially for students, and was the only
represented by the victorious Craven Week in the mornings and would spend time late-night operation in the city, staying open
rugby team, Peet was at one time deter- working on his golf skills in the afternoons. until two am. (Peet also registered with
the duration of the 2010 World Cup.) mention – it is first class. The course main-
It was after being invited by Derek tenance was until recently contracted to
Cuthbert to a golf day sponsored by Bell’s at Mike Wallington, but the home owners and
Zwartkop, that Peet was lured into the club Eboste management company have now
management field. “I found myself sitting taken over this function. “We have a great
next to Dave Usendorff, who let it be known relationship with Mike Wallington, who will
that there was an opportunity available in be retained as our consultant,” says Peet. “I
Ebotse’s 2nd hole bears no resemblance to the the club management field, and I applied rate him as one of the best in the business.”
unattractive quarry it was in a previous life. to join his company, Inside Right.” The The club has been fortunate in securing the
Ebotse Golf Club Management (Pty) Ltd services of course superintendant Hardus
was then formed, which was contracted Maritz, who has an excellent reputation and
UNISA to study a bachelor’s degree in com- to manage the affairs of the fledgling club together with his staff of 28 he is deter-
merce, majoring in economics.) for the homeowners on the estate. Peet mined to maintain the highest possible
After selling his share in this business, was entrusted with setting up systems and standards of conditioning.
Peet became the owner/operator of a Spur putting together the team that would run the Ebotse has established itself as a premier
franchise in Richards Bay, where he spent club – a team that clearly strives to attain golf estate, and is a strong contender for
five years before being offered the manage- the highest service levels. Compleat Golfer’s 5-Star Golf Experience
ment contract to run the Richards Bay Golf The Ebotse golf course is one of Peter award. It is quite obvious that Peet is
Club. After two years at the club, a group of Matkovich’s most unique designs, a true determined to continue to raise the stand-
businessmen approached him and he was modern classic that features all the hall- ards in every department of his club, and
convinced to become involved in the hotel marks of a Scottish or Irish links, and what his enthusiasm and energy has certainly
business. He was then appointed as manager was a rather unattractive quarry, was trans- rubbed off on the willing members of his
of the four-star Richards Hotel. After success- formed into superb course that has received staff. “It has been a wonderful experience to
fully running what is considered to be the rave reviews since its opening. have been involved with every aspect of the
premier hotel in Richards Bay, Peet was then The modern, functional clubhouse offers club since its opening, and I see it as part of
offered the top position at the Velmore Hotel great views of the course, and there is a my mandate to establish the traditions and
in Pretoria, one of Gauteng’s top accommo- pleasing, relaxed feel about the place. The for Ebotse to take its rightful position among
dation and conference facilities. (The German catering function is contracted out and the the best clubs in South Africa. He and his
national soccer squad were based here for quality of the cuisine certainly bears special team are definitely on the right track. ■
Eye of Africa Management believes in LBS has developed a most practical LBS’ clients include Old Mutual,
extending ecologically sustainable approach to recycling the course Murray & Roberts, Sasol, Total, Royal
resource utilisation to the utmost. It wastewater via a cost effective, biological Canin, SAB, and DDG USA, a world
already has established a plant for treatment of hydrocarbons. The result leading design firm.
recycling its wastewater and wants to will be an even more self sustainable For more information, please visit
extend this system to ensure that it golf course while reducing demand on www.localbiodiversity.com or contact:
maintains a proactive, eco friendly neighbouring water resources. Zane Masson on +27 11 805 5342
relationship with its neighbours. LBS’ extensive scientific and formal or +27 79 898 2071
It has therefore contacted leading conservation expertise will enable the
environmental design, development and company to monitor results of this
management experts, Local Biodiversity programme with accountability,
Solutions, to assist it in this key goal. accuracy and objectivity.
Insect control
When John Deere Golf began looking at thousandth of an inch (0.025mm) adjust-
ways to improve its cutting units, it set a ments to be made to both sides of the KeY DeSiGn teChnoloGieS
goal of developing the most practical, user- roller simultaneously using a variable speed ■ SpeeD linK SYStem
friendly cutting unit on the market. cordless drill or socket. Worm gears quickly adjust and hold on
After experimenting with several differ- However, it didn’t stop with the height the course.
ent designs, the company started placing of the cut system. The adjustments for the ■ notCh for CUt
prototypes in front of superintendents and cut on both the QA5 and QA7 use a notch New notch system for quick cut adjust-
technicians to gain their insight into what system to move the bedknife on the QA5 or ment on the QA5 and QA7 moves bed-
concepts they liked best and what they the reel on the QA7 for quick adjustments knife on the QA5 and reel on the QA7 a
would change. in the shop or out on the course. precise half of one-thousandth of an inch
Numerous focus groups and feedback The optional fairway or greens tender per notch (0.025mm).
sessions later, the new QA5 and QA7 cut- conditioners and the rear roller power brush ■ fAirwAY AnD GreenS
ting units deliver on that original promise. for both the QA5 and QA7 cutting units are tenDer ConDitionerS
Changing cutting height on the quick designed so they can be quickly adjusted Can now be adjusted by turning a
adjust reels is both fast and easy and it can for optimum performance. top mounted bolt, while still being
be done from just one point on the reel. And to make it even better, you can gear-driven, which allows you to easily
The revolutionary new speed link system make all these adjustments with one five engage them in seconds for changing
connects both sides of the rear roller to a eighths inch or 16 millimetre spinner or conditions.
high-reduction worm gear, allowing one- socket. Woodhill’s workshop manager Dawie
GREENS MOWER
Contour hugging floating head makes
it easier to achieve the perfect cut on
severely undulating greens.
■ THE 7500 AND 8500 E-CUT
FAIRWAY MOWERS
Electric drive cutting units eliminate
the need for hydraulic lines in the reel
circuit, greatly reducing the possibil-
ity of a leak. Other benefits of E-Cut
hybrid technology include consistent
frequency of clip, quieter operation and
noticeably lower fuel consumption.
■ THE 8000 E-CUT FAIRWAY MOWER
ROTARY MOWER
Now enhanced with reinforced mower
decks and a unique height-of-cut ad-
justment system that clicks in settings.
■ THE HD200 SELECTSPRAY
MannequinS
and window displays
Kymi Bodenberger offers advice on dressing mannequins
correctly and warns against shoddy presentation that can
spoil the effect of these attractive merchandising tools.
At the end of every training session on man- catches my attention as a great mannequin choose
nequin display, I explain to the class that I piece while I’m ordering stock from a sup- to dis-
do not want to see any drunken mannequins plier, I will generally purchase more of that play female
in their stores going forward. The comment particular item knowing that I will expose clothing on
always receives a chuckle, but I have truly the product to a greater customer base on this manne-
seen a number of intoxicated-looking man- my own mannequin. quin, please
nequins proudly on display in golf shops. As you select the outfit, make sure the remember to
Simply put, a ‘drunk mannequin’ is clothing is the right size for the mannequin. give her the
dressed like the guy you see stumbling out Most mannequins wear small and medium requisite female
of the corner pub at two am: His zipper is sizes. Once the basic attire is addressed, ‘assets’.
down, often displaying a hastily stuffed-in add any accessories that will complete the Sounds funny,
shirttail, his belt is nowhere to be found, outfit – a belt, socks and shoes, a cap, sun- but a ladies shirt
resulting in his pants hanging too low (regu- glasses tucked into the placket of the shirt, on a flat-chested
larly emphasised by clothes that are too big a golf glove hanging out the back pocket, mannequin is not
for him – seemingly not his own) and his etc. You have successfully dressed your going to help your
jacket is missing. mannequin when you see passing custom- sales. The easiest
Yet, as a mannequin, he is proudly stand- ers have a double-take thinking it might option is to pur-
ing at the entrance of the golf shop encour- actually be a person standing in the shop. chase a 36-B sized
aging customers to come in and note his Many shops use the torso mannequins bra and stuff it with
impressive fashion sense. Sound familiar? that do not have heads or arms but consist of tissue paper.
There are a few tricks of the trade when only the body torso on a stand. When dress- Be careful not
it comes to dressing mannequins and creat- ing these, slide the stand pole through one to go too large
ing attractive, eye-catching window dis- of the legs of the pants or shorts leaving the as this may detract from the display and
plays. The impact of a good window display decorative base to show. The trick here is to may even cause the clothes to be ill-fitting.
is highly rewarding to any retail store. tie off the bottom of the pants with a belt as Besides, we are potentially aiming at a dif-
The first step in dressing a mannequin shown in the pictures. If you leave the pants ferent market…
is to select attire that you have well-stocked to hang at the bottom, the stand holds one Because the torso is primarily a male
in your store. Your mannequin is promoting leg higher than the other causing your man- form, making it larger than a female form,
the ensemble it is wearing; therefore, you nequin to appear rather unbalanced. use large or x-large clothing when dressing
want to have plenty of opportunity to make Because the torso mannequins do not in female attire so that the items appear
sales based on the items being displayed. have arms, I often dress them in long sleeve more natural and feminine.
As you select the items for the manne- items to create an interesting display. Once Lastly on the mannequin issue, if you
quin to wear, keep two objectives in mind: dressed, I use the packets that the shirts are creating a display with two or three
■ Choose items that visually attract atten- arrive in from suppliers to stuff into the mannequins together, dress them in colours
tion with bright colours, interesting details sleeves and then tuck the sleeves into the that complement each other. Your result-
or unique styles. pants or jacket pockets. This simple touch ing display will have a more coherent and
■ Layer the clothing. Start with the golf shirt creates a more realistic presentation. cohesive appearance.
and shorts and then add a sweater, a The torso mannequins are often used for If you are creating a window display, your
jacket tied around the waist, etc. both male and female displays, even though primary goal is to make it attractive yet simple.
As a buyer myself, if a shirt or clothing item the torso is more masculine in design. If you A window display is meant to catch the
LEFT: Dressed for success – an example at the Killarney pro shop where mannequins are neatly displayed
and do not look like they have been on a binge!
ABOVE: Bright colours, interesting details and unique styling are some of the fundamentals to consider
when dressing a mannequin.
RIGHT: A mannequin should be dressed in clothing that is well-stocked in the store.
BELOW RIGHT: Most mannequins should wear small and medium sizes to fit properly.
passing customer’s attention and draw them This depends completely on the frequency
inside. Your average customer will spend ap- of your customer visits. If the majority of your
proximately two to five seconds looking at your customers enter your shop every week, you
display so it needs to impress at a glance. should change the displays weekly. If you
As with the mannequins, try to incorpo- are a destination location with fewer repeat
rate colourful items into your display. Larger customers, you have the flexibility to change
sized merchandise is the key. A display area displays based primarily on the availability
filled with tiny items like sleeves of balls and and stock of your displayed products rather
miscellaneous golfing accessories will sim- than on frequency-based factors.
ply be lost during the potential customer’s Mannequins and window displays are
glance. Instead consider golf bags, different a sales-enhancing part of promoting your
types of luggage bags, (stuffed with paper merchandise selection. Care and considera-
to display the proper size and design) large tion should be taken to ensure a success-
props and supplier promotional materials, if ful result and avoid your shop becoming
they enhance the overall appearance. yet another local hangout for the dreaded
I am frequently asked how often a display drunken mannequin phenomenon. Don’t let
or mannequin’s outfit should be changed. it happen in your shop. ■
The end of
an era
Founder and former managing director of TopTurf
Dave Kirkby may have effectively ‘retired’, but he
still has a lot to offer the turf industry, and he will
be an active member of the golf industry’s Green
Star awards. GCM looks back at the career of this
popular man who has made countless friends in
and out of the industry.
Who says ‘nice guys’ have to come second? likes of Gary Player, Sol Kerzner,
If this is indeed so, Dave Kirkby is certainly Patrick Watson, Laurie Dippenaar,
an exception. His colleagues, his long list of Paul Harris, Peter Bacon, Brian
clients, his many acquaintances, and even Holmes, Keith Kirsten, Paul Jones,
his opposition in business only have good Patrice Motsepe, Graham Wood,
things to say about him; something that is Chippy Brand and, more recently,
refreshing in the cut-and-thrust, dog-eat- Brian Joffe.
dog world in which we live. A self-confessed ‘turf junkie’, Dave
After his first visit to a farm as a school tells us that his passions have
boy, Dave knew he wanted to become remained the same as they
involved in agriculture. After completing his were back in 1977 when
schooling at Kingswood, he attended Natal TopTurf was launched –
University and earned a BAgric degree and turfgrass, the environ-
became involved in pasture research and ment, attention to
lectured at Fort Hare, but a major turning detail, the belief
point came when he hired 40 hectares that anything is
south of Johannesburg and, together with possible and
partner Jimmy Power, started TopTurf. With a concern for
typical modesty, Dave insists that he was
simply very lucky to be in the right place
at the right time, and it was this ‘luck’ that
saw his company grow into an operation
that employed 1 500 people in South Africa
and some 400 abroad. Many who know
him would suggest that it was more about
his hard work and his reputation for being
a person of integrity who has never been
prepared to compromise his principles. He
is quick to point out that it was the people
that he came into contact with that have
shaped his success – and he names the
the status of the industries in which he has in anticipation for the first practice gallops. He is happier looking for ways that
operated. He is also disarmingly honest. It was a spectacular disaster – the horses everyone can benefit from his experience
“When you push the limits there are always skidded all over the place on the slippery and this unselfish attitude is just one of
going to be spectacular failures,” he says. rye grass, and the jockeys refused to ride the reasons that the name of Dave Kirkby
He lists the Newlands debacle, the decision on the surface! The 40 000 square metres is held in high esteem. “We have to attract
to use cool season grasses for horse racing had to be replaced at our cost,” he says. good people to the industry – there should
at Gosforth Park and the devastating effects The killing of the greens at Sun City, despite be a culture of positive outlook, profes-
of trying to achieve “impossible” speeds the devastating effects, also ended well, sionalism, integrity and fun; where there are
on the greens at Sun City for the DiData and the putting surfaces were soon back to opportunities for individuals to achieve their
tournament. In each of these instances, their best. “Of course at the hottest time of life’s ambition,” he stresses. “It is obviously
Dave never hesitated in taking the rap, and the year in Sun City, trying to produce green up to all the stakeholders in the industry to
he made sure that remedies were found. In speeds better suited to Augusta National make this happen.”
the case of the Newlands rugby pitch, he in the springtime was a blunder, but to the Although Dave sold TopTurf to Bidvest in
enlisted the help of Hewitt Sports Turf in the everlasting credit of the management there, 2005, he remained actively involved until the
UK, who suggested the use of Desso Grass- and to my huge relief, we were not fired, but company fulfilled its commitments for the
master. “Despite being the culprit, I was rather retained to find the solution.” 2010 World Cup. There was some surprise
retained to do the remedial work and I’ve Dave is less enthusiastic about listing the when he announced that he would be leav-
had a good relationship with Newlands ever several awards he has received – an im- ing the company he started and the general
since,” he says. The Gosforth Park experi- pressive collection that includes the SANA consensus was that TopTurf would never be
ment, to over-seed 40 000 square metres of Golf Medal for his contribution to the nurs- the same without him. He tells us that he
kikuyu with rye and to lay this on the home ery industry, honourary life membership of does not intend to put his feet up and watch
straight, turned out to be rather less than SALI for his contribution to the landscaping the grass grow – “I’ll still be around,” he
successful. “The result was a spectacular industry and being admitted to the SAGIC says, and it is a fair bet that he will be happy
green straight in a sea of winter brown grass role of honour for his contributions to the to give advice and to help where he can; he
– everyone was very pleased and we waited whole green industry. is just that sort of person. ■
The environmenT
TWo-FoLD reWArD
eCoLoGiCAL AnD eConomiC
Following on from his June issue thoughts,
presenting initial ideas for our Green Star TopiCS CovereD in The
Green STAr CerTiFiCATion
certification project, John Masson returns projeCT inCLuDe:
to this topic and, once more with feeling, ■ Select course locations to preserve
suggests the next step in what he sees as existing natural resources and repair
damaged ecosystems
a process in creating the first golf industry ■ Plan for course self-sustainability
approach to monitoring and rewarding a from the onset of the project
Reuse/recycle existing materials and
constructive contribution to our planet’s ■
of golf courses
■ the existing ones and those associated
eXiSTinG GoLF
CoUrSe PoinTS
ToTaL minimUm 91 pts
ToTaL maXimUm 173 pts
aWard LeveLS
Bronze 80 pts
Silver 110 pts
Gold 130 pts
Platinum 160 pts
tee-box
taCtiCs
Construction and maintenance of a course’s teeing ground is longer holes because shots are mostly played
with irons and they suffer more damage.
often an overlooked area. Divisional director of Servest Turf
(formerly known as Turftek) Murray Veitch offers a few pointers. tee MaintenanCe
Tee maintenance should include general hor-
Uneven, neglected tee-boxes can send When it comes to root zones, the USGA ticultural practices such as fertilisation and
frustration levels soaring, and even the best recommends choosing a 7:2:1 or 8:1:1 irrigation, as well as sports turf-specific tasks
fairways and greens won’t make up for this sand/organic matter/soil root zone. According like divot repair. It’s crucial that divots are
disappointment and annoyance. Tee-boxes to the USGA it provides a stable surface with repaired correctly; they shouldn’t be overfilled
affect playability and contribute to course good moisture and nutrient retention. and a high-quality divot mix should always
aesthetics, and they impact a golf course’s Teeing areas should also be aligned to be used. Another tip: don’t forget to move the
overall ratings. Therefore, it makes sense the greens and their locations should be well tee markers regularly. If you leave them in the
to take extra care when constructing and considered. For example, a lack of sufficient same spot, the area will get worn out.
maintaining teeing areas. sunlight will impact turf growth, causing Regular hollow-tining and decompac-
maintenance headaches in the process. tion should also be part of your tee-box
tee ConstruCtion Size is another key consideration. Too maintenance regime. These practices, as
Tee construction affects tee maintenance. So much tee traffic can wreak havoc on turf, well as scarification, top dressing and laser
if you’re constructing a tee-box, make sure especially when tees are undersized. Mowing levelling, should be included in your spring
you do it properly to avoid maintenance has- becomes difficult too. Just think of women’s treatment in August or September.
sles. The most critical requirement is even- tees. Neglected in the past, these tees are no- Over time, tee-boxes do lose their shape.
ness, and at Servest Turf we use high-tech toriously small. Due to lack of turning space, Uneven, worn out or compacted tee-boxes
laser levellers to make certain that levels are mowers often damage these tee-boxes. They may require some expert attention or an
correct. You could even add edging around therefore have to be adequately sized. Moreo- upgrade. So approach turf specialists, such
your tee-boxes to help you maintain their ver, women’s tees need to be built according as Servest Turf, for a tee assessment. ■
levels in the long run. Although tee-boxes to the other guidelines in this article. Information supplied by Servest Turf. Visit
have to be even, they should be built with The USGA recommends following this for- www.servestturf.co.za for more.
slight slope of about one per cent to allow mula when deciding on a tee-box’s size: for USGA recommendations mentioned in this
for adequate drainage. Using a soft medium every 1 000 rounds of golf the tee receives article have been included in Guidelines
such as silica sand as a top layer contributes each year: 100 square feet (30.48 square for building great tees, an article by James
to the latter. It also prevents compaction, metres) should be provided. Remember that Francis Moore in Green Section Record
thus enhancing playability. short holes require more tee space than the May-June 2005.
YOUR JOURNEY OF A
MILLION FAIRWAYS
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