ROBERT H.

DeLANCEY
2111 Lonnie Lane * Moore, Oklahoma 73170 * rda209a6@westpost.net
* 405-651-3137

MANAGEMENT EXECUTIVE
Management Professional with an extensive background in new account development,
media marketing and a history of increasing profitability. Tendency to thrive i
n dynamic and fluid environments while remaining pragmatic and focused. Core Com
petencies:
Consultative Sales * Business Development * Broadcast Media * New Revenue Stream
* Tactical Planning
Strategic Alliances * Voice-Over Talent * Training & Mentoring * Contract Negoti
ations * Emerging Markets
Troubleshooting * Sales Cycle Management * Customer Needs Assessment * High-Impa
ct Presentations
Competitive Market Intelligence * Promotions * Key Account Management & Retentio
n * Market Share

PROFESSIONAL EXPERIENCE
BEACON BROADCASTING, Lamar, Colorado * 2003- Present
President/CEO
Primary leadership force in transforming start-up venture to this highly success
ful, profitable radio station and the number one regional choice for radio adver
tising in SE Colorado. Oversee 1 direct report and staff of 8. Drive performance
in the areas of new business development, marketing, and operations with a stro
ng focus on customer driven management and quality. Manage revenue forecasts, de
al term structures, and financial models. Maintain 100+ accounts by ensuring con
tinuous delivery of top quality services.
* Revitalized radio station that generated $250K to deliver over $650K in annual
sales within 5 years.
* Spearheaded customer-driven management philosophy to capture superior levels o
f client satisfaction.
* Led marketing programs development and strategic planning focused on achieving
cost effective solutions to client objectives.
KMGL RADIO, Oklahoma City, Oklahoma * 2006-2008
General Sales Manager
Served as a key contributor to develop new markets and create new revenue stream
s, impacting corporate bottom line. Executed strategic market planning, and form
ulated financial models for new advertising clients while maintaining profitable
relationships with existing clients. Developed sophisticated proposals. Led sal
es cycle management process from initial client consultation and needs assessmen
t through pricing, negotiations and final sales closings. Recruited, trained and
mentored account executives to develop and sustain high performance standards.
Held full P&L accountability for multi-million dollar budget.
* Propelled KMGL to top 5% in regional advertising sales in 2007.
* Prepared monthly reports to track productivity and support sales incentives fo
r sales force.
* Evaluated competitive activity and conceived strategic pricing plan to enhance
 revenue performance.
KSCS RADIO, Dallas, Texas * 2000-2002
Account Executive
Challenged to identify and capture opportunities for new business development, m
arket growth and revenue improvement. Assessed client needs, developed marketing
plans and ROI models. Liaised with direct sales clients and advertising agencie
s to negotiate and implement profitable sales promotions and advertising schedul
es. Maintained extensive network of key business contacts. Assisted in schedule
production of commercials. Devised winning sales presentations and special event
s to generate new account development and outperform the competition.
* Secured largest single direct sale account in company history generating over
$300K in annual revenue.
* Exploded market penetration and delivered over $1M in advertising sales revenu
e within the first year.
* In recognition of sales excellence was awarded membership in the Million Dolla
r Club, 2000.
Robert H. DeLancey Page 2. rda209a6@westpost.ne
t

KLTY RADIO, Dallas, Texas * 1995-2000

Program Director
High profile management position directing broadcasting operations, technical su
pervision, repair and maintenance of studio equipment for multi-million dollar r
adio station. Worked closely with sales team, and researched consumer behavior,
market trends and sales statistics to prepare subject matter and produce winning
advertising and promotion programs. Maintained and updated media contracts. Int
erviewed and booked potential guests. Edited and prepared audio for broadcast. A
pplied technical skills to maximize music software and production software in th
e presentation process.
* Supervised and coached announcers to drive sales to deliver over $15M in annua
l advertising revenue.
* Reported directly to the Station Manager submitting monthly reviews and update
s.
* Acted effectively as liaison with executive management from various department
s and fostered excellent rapport with sales, clients, and high-profile talent.

Previous professional positions: Afternoon Radio Talk Show Host for KMGL (1990-1
995).
Details available on request.

EDUCATION AND PROFESSIONAL TRAINING

Completed undergraduate-level courses in Science, Math and pre-Dentistry
University of Central Oklahoma, Edmond, Oklahoma
Voiceover training for commercials, film and narration, hosted by KLTY Radio, 19
98.
2-day Pro-Tools training seminar on digital editing for film/video and audio/sou
nd effects, 2000
PC and MAC platforms, MS Office, Cool Edit Pro Digital, DigiDesign-ProTools. Bas
ic knowledge of Linux.