JOB DESCRIPTION

JOB TITLE: STRATEGIC EVENTS MANAGER

DEPARTMENT: MARKETING & COMMUNICATIONS
REPORTS INTO: PR AND COMMUNICATIONS MANAGER JOB LEVEL 4
(Job Title)
ABOUT LONDON BUSINESS SCHOOL
It is the vision of London Business School to be the pre-eminent global business school, nurturing talent and
advancing knowledge in a multi-national, multi-cultural learning environment.
OVERVIEW OF DEPARTMENT
The Marketing and Communications department is responsible for developing and delivering the School’s marketing
and communications strategy through a combination of corporate communications, brand and campaign
management.
OVERVIEW OF THE JOB
To work with the PR and Communications Manager, Head of Communications and other key stakeholders to
translate the School’s business and communications strategies in to a strategic events strategy and plan that:
• Raises the local, national and global profile of London Business School and maintains its reputation as a top ten
global business school
• Builds and deepens relationships with key stake holders including corporate clients, partners, donors, alumni etc
to drive engagement and commitment to the School
• Supports the School’s revenue, fundraising and participant quality targets
KEY AREAS OF RESPONSIBILITY KEY PERFORMANCE INDICATORS (KPIs)
CORPORATE EVENTS PLANNING • Effective international and domestic strategic events strategy and plan is
and PROJECT MANAGEMENT in place which supports the delivery of both strategic business units (Exec
Ed, Degree, Advancement, Career Services, Research Centres) and
School-wide objectives
• School has one overarching events plan and calendar which is effectively
communicated to internal and external stakeholders
• Conversion/endearment/sales events plan that is managed by e.g. Degree
Programmes, integrated with the overarching School events plan
• Flagship corporate events are leveraged for maximum benefit; includes
Global Leadership Summit and Business Leaders Series
• In agreement with the Advancement team, key partner/sponsoring
organisations/individuals identified and relationships developed
• Strategic events are planned, managed and executed (through Events
Delivery team) on budget, to deadlines and event and School-wide
objectives are achieved; income growth and return on investment
achieved across a broad portfolio of events
• Management of the day-to-day activities related to the School’s event
programme
• School’s presence at external events, e.g. global management education
is coordinated for maximum impact
• Multiple events are managed and prioritised
EVENT CONTENT • Strategic objectives set for the content of each event with key internal
stakeholders to meet their departments’ key objectives
• Events are innovative and relevant (drawing on Faculty research,
student/alumni/programme stories)
• World-class speakers are identified and sustainable relationships
developed
• Speakers drawn from Faculty, senior managers, internationally renowned
academic, business and political leaders
EVENT MARKETING • Events are marketed effectively using multiple and innovative media
channels, to appropriate audiences through working in partnership with
PR, brand, multi-media, copywriting, web and campaign execution
colleagues
EVENT ANALYSIS • Events are evaluated, return on investment analysed and lessons learnt,
shared and applied for future events campaigns
• Event feedback is captured and all follow-up activities actioned
INTERNAL COMMUNICATIONS • Dean, Faculty, senior managers and all key stakeholders are fully briefed
and informed of event objectives their role within it and any other relevant
key information.
• Internal stakeholders are engaged in events strategy through internal
communications plan
RESOURCE MANAGEMENT • Event campaigns are aligned/integrated with and supportive of School
marketing strategy so that activities can be appropriately timed and
prioritised
• Proactive budget management and forecasting is undertaken to ensure
budgets plans are maintained

KEY AREAS OF RESPONSIBILITY
LINE MANAGEMENT
JOB DESCRIPTION
KEY PERFORMANCE INDICATORS (KPIs)
• Has a high performing, well motivated team.
• Team is well informed and updated about relevant cross School and
external issues
• Staff are given regular feedback on their performance-including personal
reviews
• Ensures relevant training and development is in place for
individuals/teams and monitors training effectiveness (PDPs in place)
 JOB DESCRIPTION

JOB LEVEL
COMPETENCY LEVEL 5 LEVEL 4 LEVEL 3 LEVEL 2 LEVEL 1
COLLABORATIVE WORKING
Respect for Others     
Networking    
Conflict Handling   
Team Working     
Organisational Awareness     
CUSTOMER FOCUS
Reputation & Relations     
Service Delivery     
Global Awareness    
Negotiating & Influencing   
Commercial Acumen   
Fundraising    
CREATIVITY
Creative Thinking    
Problem Solving & Decision Making     
Analysing & Using Evidence   
Strategic Vision & Direction Setting 
OWNERSHIP & ACCOUNTABILITY
Planning & Organising    
Drive & Enthusiasm     
Communication     
Results Orientated   
Professional/Technical    
Sustainability & Health and Safety     
LEADING & MANAGING
Leading / Managing / Team Leading Leading Managing Team Leading
Managing Performance     
Develops Self & Others    Self Self
Change Leading Managing Handling
MANAGING RESOURCES
Processes & Systems     
Money   
Projects & Programmes   
Knowledge & Information    

KNOWLEDGE/QUALIFICATIONS REQUIRED SKILLS/EXPERIENCE REQUIRED

• Extensive awareness of the activities of the
organisation and competitor business schools
• Knowledge of event marketing
• Knowledge of target markets for global Higher
Education
• Experience in event management and marketing
• Project management and planning skills and
experience
• Strategic planning with wide stakeholder groups
• Experienced in creating and managing innovative
and effective domestic and international events
• Excellent interpersonal, relationship building and
communication skills
• Influencing, negotiating skills
• Experience of prioritising resources and allocating,
managing and controlling budgets

KEY STAKEHOLDERS/CONTACTS
• Director, Marketing and Communications
• Associate Dean and Directors, Advancement and Career Services
• Heads of Marketing for Degree Programmes and Executive Education
• Marketing, Communications and Events colleagues (in centre and e.g. Degree Programmes)
• Dean and Faculty
• Speakers-internal and external
• Press
 JOB DESCRIPTION

RESOURCES
1 Strategic Events Executive Budget TBC
Events are also supported by wider marketing and
communications colleagues across the School

Hours of Work Standard but some evenings and weekends required for attendance at
and organisation of events

Benefits: (standard text here) As per benefits leaflet

London Business School is an equal opportunities employer.