Work Experience

Sports Media/Sportrons | Media Director | 05/2004-Present | Sports Media was reb

randed as Sportrons in 2009
*Detailed Media Planning to place advertising in MLB, MiLB, NBA, NHL, AHL, NFL,
WNBA, and College Stadiums and Arenas
*Working with businesses to develop integrated marketing communications solution
s focused on digital marketing strategy
*Negotiating and buying of media for clients (clients such as ABC TV, Purina Dog
Chow, General Mills, Honda and AT&T)
*Facilitating client relations and hospitality to improve customer satisfaction
Hillcrest Resort | Marketing Consultant | 01/2008 -Present
*Spearheading the execution of a new business pitch, including key events for th
e resort, that is being executed this year
*Conducting continuous competitive, opportunity, and trend analyses directly lin
king marketing strategy to improve brand sales
*Engaging staff in incentive programs and working to raise in-house relations
Prestige Travel | Travel Consultant | 01/2005-12/2007
*Perfected multi-tasking skills through planning and managing all company travel
as well as troubleshooting all travel related issues
Independent Marketing Consultant
McMahon & Tate | (cross-departmental) | 09/2008-06/2009
American Advertising Federation NSAC
*Supervised the formation of integrated marketing communications campaign for an
ti-binge drinking ($10 million budget) with The Century Council
*Headed strategy and brand planning with an emphasis on innovation and non-tradi
tional advertising to reach 18-25 year olds
*Pitched The Other Side of WASTED campaigns to 800+ industry representatives, to
p agency executives and top client-side marketers as a member of the presentatio
n team
*Designed, prepared, and presented target market strategy, public relations stra
tegy, detailed media plans, and budget presentations under strict deadlines
Youbux.com | 01/2009-05/2009
*Managed and monitored ongoing competitive research, web activity, and created a
nd compiled consumer opinion surveys in order to contribute insight and perspect
ive into account meetings
Piers Park Sailing | 01/2009- 05/2009
*Instrumental in campaign strategy development, social media strategy developmen
t, and managing execution of campaigns
360 Sports TV | 01/2007-12/2009
*Engaged in campaign planning process and meetings to collaborate on brand ident
ity
Red Carpet magazine | 05/2007-12/2008
* Edited all submissions, collaborated on topic ideas, and managed writers
Second Glass | Marketing Consultant | 09/2007-12/2007
*Immersed in preparing content and research that was relied upon by creative sta
ff and featured in digital and print collateral
Education
Emerson College | BS in Marketing Communications | Specialization in Public Rela
tions | Minor in Management | 2007- 2009
Black Hawk College | 2005-2007
Selected Recognition
Outstanding Writing for Marketing | The EVVY Awards | 2009
Outstanding Design and Layout of a Marketing Campaign | The EVVY Awards | 2009
District 1 National Student Advertising Competition | American Advertising Feder
ation | 2nd Place | 2009
Presidents Award | Academic Excellence | 2004
Additional Skills
* Captivating communication skills; accomplished public speaker and presentation
developer; adapt to changes quickly, thorough content editor
* Computer: Adobe, Microsoft Office Suite (Word, PowerPoint, Excel, Publisher, O
nenote, Infopath), Corel Office, Google Adwords, Google Analytics, Multiple sear
ch engines including: LexisNexis, Hoover's, MediaMark, SRDS, and Quantcast. Fami
liar with most social media outlets