KEVIN T.

YOUNG
Birmingham, AL
Tel 205.317.8826
kya34078@westpost.net
Top-performing Retail Banking Strategist with a solid record of vigorous leaders
hip and expertise creating the strategies that drive the productivity of retail
banking initiatives. Extensive experience managing strategic programs that effec
tively introduce new banking product/service offerings and dramatically increase
sales performance. Outstanding planning, organizational, team building, leaders
hip, and communication skills. Implements advanced analytical and problem-solvin
g skills to identify and effectively address business, operational, and relation
ship/partnership issues. Impeccable integrity and work ethic.
KEY QUALIFICATIONS
Change Management
Consulting
Cost Reduction
Cost/Benefit Analysis
Customer Service
E-Commerce
Event Planning
Financial Analysis
Financial Statements
Internet Marketing
Market Analysis
Needs Assessment
Presentations
Process Improvement
Product Marketing
Project Management
Restructuring
Sales Cycle Management
Sales Forecasting
Strategic Planning
Team Leadership/Motivation
Vendor Relations
CAREER HIGHLIGHTS
Regions Bank, Birmingham, AL 2003 - 2010
Retail and commercial banking provider with 1,800 branches in 15 states, $142B a
ssets, and $2.6B annual revenue.
MANAGER - CHANNEL AND LINE-OF-BUSINESS SUPPORT (2007 - 2010)
Promoted to actively administer the strategic performance management processes f
or all 6,000+ employees across 1,800 branches. Builds the foundation for high pe
rformance by working with management and staff to implement goal setting strateg
ies that build customer confidence and align with corporate growth objectives. W
orks closely with executive management and LOB partners to create and launch eff
ective strategic initiatives that enhance sales performance and improve overall
profitability. Collaborates with the incentive plan manager to analyze and impro
ve the awards offered by the TeamWorks incentive plan.
Key Highlights
* Increased production 25% annually by delivering performance-focused goal setti
ng to each branch, reducing productivity variance by 120% in each area.
* Spearheaded the creation of a highly-productive, cost-efficient Sales, Service
and Coaching model that successfully improved performance across the enterprise
while remaining within corporate budget.
* Achieve corporate buy-in of the program across the enterprise by improving the
goal allocation methodology and delivering it quarterly to all 1,800 branches.
* Standardized the goal-setting process across the enterprise by creating and im
plementing equitable segmentation models.
* Dramatically improved the goal attainment of underperforming branches by launc
hing an initiative that quickly identified and eliminated performance limitation
s.
SENIOR MANAGEMENT CONSULTANT (2003 - 2007)
Combined breakthrough leadership and industry acumen to lead internal client man
agement improvement initiatives across all 1,800 branches. Collaborated with key
stakeholders to analyze existing management systems and/or processes; created a
nd implemented strategic initiatives that dramatically improved organizational e
ffectiveness at the branch and corporate levels.
Key Highlights
* Revitalized the bank's growth and sales performance initiatives by leading the
teams charged with implementing a new retail banking organizational structure.
* Streamlined the integration of Regions Financial and AmSouth Bank by effective
ly directing numerous integration activities including new retail banking busine
ss model development, new product offering selection, and various retail sales i
nitiatives.
* Ensured ongoing compliance by successfully managing the governance activities
resulting from the bank's merger with Union Planters.
AmSouth Bank, Birmingham, AL 2002 - 2003
Leading regional bank that merged with Regional Financial Corporation in 2006.
SENIOR PRODUCT MANAGER - BANKCARD
Brought on board to leverage industry knowledge and product management expertise
to create and implement strategic direction for the BankCard department's new c
ustomer acquisition initiative. Expanded client base and market share by develop
ing strategies to support new customer acquisition including product positioning
, pricing, and strategic selling. Conducted extensive financial and market analy
ses to recommend product enhancements. Directed the production and distribution
of all training material and marketing collateral to the sales staff.
Key Highlights
* Heightened market competitiveness by developing new consumer reward product li
nes, including the AmSouth VISA rewards and gift cards.
* Expanded consumer sales 130% by creating new product launch strategies that in
creased brand awareness.
Wachovia Bank, NA, Winston-Salem, NC 1988 - 2002
E-SALES MANAGER / VP, SALES TECHNOLOGY (2000 - 2002)
SENIOR PRODUCT MANAGER / CRM TECHNOLOGY (1998 - 2000)
PROJECT MANAGER / AVP, SALES TECHNOLOGY (1997 - 1998)
Quickly promoted through positions of increasing profile and scope to lead the c
omprehensive sales initiatives for direct channels including e-business, ATM, an
d kiosk. Created additional value across the enterprise by developing innovative
marketing strategies, conducting position-boosting market research, and launchi
ng initiatives to increase sales of these e-business products. Directed the impl
ementation of sales-related initiatives including production of training materia
l/marketing collateral, and new product introductions and enhancements.
Key Highlights
* Contributed to a new revenue-generating avenue by developing the training and
sales process for a next-generation internet banking platform.
* Facilitated the success of an internet personalization project by creating a c
ontact history and customer segmentation strategy.
* Led the successful rollout of the bank's interactive Access Learning Center ki
osk to multiple branches.
* Created/launched a Banker Generated Leads system that led to annual incrementa
l revenues of $10M.
* Laid the foundation for proactive marketing initiatives through the creation o
f the PRO Lead Management System, which in turn increased revenue $10M annually.
Other positions at Wachovia include Branch Automation Analyst II-Sales Technolog
y, Branch Manager, and Personal Banker.
EDUCATION
MBA, Business Administration, Campbell University, Buis Creek, NC
BS, Business Administration / Economics, University of North Carolina-Greensboro
, Greensboro, NC