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Contents
Introduction 2
Small-scale irrigation: definition and statistics 3
The import service market for small-scale irrigation equipment in West Africa 4
Supporting market-led importation of small-scale irrigation equipment 6
Ten guiding principles for the marketing of affordable irrigation devices 7
Conclusion and recommendations 10
References 12
Internet resources 14
1
Secretary of the HIPPO Foundation, De Verwondering 27, 3823HA Amersfoort, The Netherlands, Tel./Fax. +31.33.4553623,
e-mail HIPPOMP@net.hcc.nl, www.hipponet.nl
Appropriate water-lifting technologies in West Africa – Annex I
Abstract: The scope and methods used to promote the importation of irrigation equipment
from India and China to West and Central Africa are discussed. The emphasis is on diesel-
powered pumpsets for low-lift irrigation of the type practiced along Sahelian rivers or certain
artificial lakes. Subjects include: (1) the import service market for irrigation pumps in West
Africa; (2) characteristics of Asian equipment; (3) export prices, cost prices and selling prices;
(4) supporting market-led importation initiatives; and (5) marketing principles. A framework
for promoting the importation of irrigation equipment is outlined.
INTRODUCTION
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Appropriate water-lifting technologies in West Africa – Annex I
Table I–1 Area under small-scale and traditional irrigation in West and Central Africa
(ARID mandate area) in 1985
Country Small-scale or traditional
irrigation in hectares
Benin 10 000
Burkina Faso 20 000
Cameroon 9 000
Cape Verde NA
Central African Republic 4 000
Chad 40 000
Congo 5 000
Equatorial Guinea NA
Gabon 1 000
Gambia 20 000
Ghana 5 000
Guinea 30 000
Guinea Bissau NA
Cote d’Ivoire 10 000
Liberia 16 000
Mali 60 000
Mauritania 20 000
Niger 20 000
Nigeria 800 000
Sao Tome NA
Senegal 70 000
Sierra Leone 50 000
Togo 10 000
NA Not applicable
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If the average area under lift irrigation in West and Central Africa is cautiously estimated at
25 percent of the total area under small-scale and traditional irrigation, i.e. 300 000 ha, and
if the average area per unit is 5 ha, the total number of units is around 60 000. Assuming an
average life span of six years, it can be estimated that about 10 000 units must be imported
per year, representing an annual turnover in the order of US$25 million. This corresponds to
an equipment cost of roughly US$500/ha, which seems to be about right as an average value
between European imports of makes, such as Hatz and Lister-Petter, and Asian imports from
India and China. For low-lift irrigation, the challenge is to shift this value towards US$100/ha,
while maintaining ordinary equipment life.
Whether or not this aggregate sales volume is sufficient for the development of a dynamic
import service market will depend on a number of factors: (1) size of the country; (2) number of
different types and sizes of pumps; (3) number of importers and their dynamism; (4) access to
information; (5) geographic location (landlocked or not) and infrastructure; (6) overt or hidden
government policies to limit competition from abroad; (7) overt or hidden strategies of major
development agencies involved in small-scale irrigation development. There are indications
that the import service market for small pumpsets is competitive in some countries. In Niger,
prices of 3–5 hp 4-stroke Honda, Yamaha and Robin are no higher than in Europe. However,
demand is not limited to these small units and margins can be quite high in Europe. From 5 hp
upward, diesel becomes an interesting proposition and national markets seem to differ in their
response to this demand.
Generally, French-speaking Africa is strongly oriented to metropolitan France, where
many businesses serve the West African market, using existing trade networks. For many
internationally operating, non-French companies, the representation for West Africa is in
Paris, an indication of weak and fragmented African markets. The factor-ten price difference
between European and Asian equipment is reason enough to put the efficiency of existing
marketing arrangements to the test.
The introduction of diesel-powered equipment of Asian origin in West Africa would be
much easier, if it were better represented in Europe and in France in particular. Why this is not
the case is hard to say. Maybe it is hard to sell, because it is too heavy or too noisy. Another
problem is that the system of sole representation is meaningless, because many factories
produce the same equipment. Meanwhile European manufacturers produce equipment in
Asia under their own name and sell it at normal prices in Europe. Nevertheless, some Asian
equipment is sold in the USA, Canada and Australia, and in eastern and southern Africa,
because of historical connections with India.
Over the past few years, the author made a number of short visits to Burkina Faso, Ghana,
Mali, Mauritania and Niger. There was Chinese or Indian equipment in all these countries.
Therefore, the importation of Asian equipment to West Africa is no longer hypothetical, but
is still in its infancy. After-sales service for spare part availability and repair or maintenance
capacity is poor. One example is the main distributor of spare parts in a country where there
were 500 units of one type of engine. The distributor: (1) could not show a single spare
part (but he knew where to get them); (2) was not aware of a major regional distributor in a
neighbouring country; (3) did not have a spare part catalogue; and (4) the prices quoted for
spare parts were ten times higher than in the country of origin, making it almost cheaper to
import a new engine than to repair it. Furthermore, there did not seem to be any knowledge
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Appropriate water-lifting technologies in West Africa – Annex I
of the different pumps that could be fitted with this particular type of engine to suit different
pumping conditions. Another example is of somebody who had imported a container of engines
with hopper cooling. He liked the engine very much, because it was easy to repair, but he did
not understand why he had to top up water every 10 to 20 minutes. Apparently, he was not
aware of the five different cooling options available for this type of engine.
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The prices of Chinese equipment are roughly similar. Up to about 15 hp, there are three
main series of diesel engines: F, R and S. The smallest is the air-cooled F-series. A typical
representative is the 170F of 4 hp. It costs US$120 FOB Chinese port. The water-cooled R
series is next in line and is represented by the R180 of 8 hp maximum. Next is the water-cooled
S series. The original model, which continues to be in high demand, is the S195 of about 12 hp
at 2 000 rpm. It costs about US$205 FOB Chinese port. Popular, more powerful versions are
the S1100 and S1110. The standard versions of the water-cooled engines have hopper cooling.
Other cooling systems are thermosyphon, through-flow, radiator and condensation cooling.
Increasingly, Western engine manufacturers are establishing alliances in Asia: Lombardini
is produced in India by Greaves, Hatz in Turkey by Pancar and Yanmar in China by Kama,
Changfa and Swan. As a result, cheap modern engines become available for affordable
pumpsets, using local pumps. For example, in September 2000, a 25 l/s, 8 HMT Wuxi pump
of 4-inch (4HBC-35) and powered by a modern 4 hp air-cooled Changfa engine (identical to
the L48AE of Yanmar) was offered for US$363 FOB Shanghai, including some spare parts
and suction and discharge-side accessories, such as an efficient 5-inch foot valve. This is
one example to show that there is no lack of affordable, low-lift and very low-lift pumping
equipment in India and China (for other examples, see Van’t Hof, 2000).
If the equipment import service market is weak, and provided the political and economic
preconditions for small-scale irrigation development in a country are met, it makes sense to
stimulate the links between domestic importers and foreign producers.
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Box I–1 A simple decision tree for supporting equipment import service projects
(after Drew, 2000)
1. How are the economic policies?
1.1. Bad: carry out policy reform
1.2. Good: go to 2
2. How developed is the equipment import service market?
2.1. Dynamic? Do nothing.
2.2. Weak? Go to 3
3. Stimulate links between domestic importers and foreign producers.
For a variety of reasons, the importation of Asian irrigation equipment is still in its infancy.
Since the late 1980s, there has been increasing interest in the development of the private sector,
because it was realized that support given to this area provides long-term, sustainable benefits.
Contrary to the equipment import sector, there has been some experience in the market-led
promotion of post-harvest enterprises (Cutler, 1993, and Drew, 2000). Organizations, such as
the Agribusiness Development Centre in Uganda or Rural Investment Overseas Limited in the
United Kingdom were set up to undertake feasibility studies at the request of a promoter or
international development institutions, to assist in the raising of the necessary finance, and, if
appropriate, to be involved in the management of the enterprise.
Establishing any new enterprise is difficult, particularly in developing countries. Cutler
emphasizes that the promoter is the most important factor in the long-term success of the
project. Clients need to be selected carefully. Drew insists on the need for an objective screening
mechanism, monitoring performance closely, and the readiness to terminate any operation.
Other factors that need to be considered when looking at a new or expanding business include:
(1) project planning and investment; (2) product; (3) market and competition; (4) freight and
documentation; (5) technology; and (6) management and training.
Importing equipment is not very difficult, so promoters or clients should not be limited
to conventional importers, but could well include other actors in small-scale irrigation
development, such as a director of a cooperative farmers’ association, or organizations with
a long-term interest in the importation or maintenance of affordable small-scale irrigation
equipment. Cutler (1993) says that the ideal promoter must meet the following requirements:
(1) strong and dedicated; (2) honest and realistic; (3) adequate financial resources; (4) must
understand that fast and clear communication is essential; (5) must be a good manager who
understands when to employ specialist staff and management; and (6) must have good
knowledge of the industry and people involved.
Egan (2000) describes the ten principles for the successful mass-marketing programme for
treadle pumps and identifies seven constraints, including NGO paternalism, donor ambivalence
to the market approach, and the quick-buck attitude of the private sector. An attempt will be
made here to examine if and how a programme to support market-led importation of small-
scale irrigation equipment could follow these ten principles:
1. Make equipment affordable. Egan estimates that a rural household cannot invest more
than US$50. With some effort, it seems possible to import a complete pumpset from
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India and China for about US$2 500 to irrigate 20 ha along a river or a lakeshore. This
means that 50 households will have to pool resources to buy a single pumping unit. An
alternative to selling equipment is renting it.
2. Sell to individual farmers. Indeed, this would be ideal, but only rich or well-connected
farmers will be able to do this. However, no single farmer can carry out all the work
involved in growing 10 or 20 ha of wet rice, so mechanized low-lift pumping is an
obvious group activity. Rental of equipment to groups has met with few difficulties in
the Timbuktu area of Mali. Egan’s treadle pump, on the other hand, is an individual
piece of equipment par excellence.
3. Do not give subsidies. It is not easy to compare different experiences, but it seems
safe to say that subsidies, or giving away pumpsets, should be avoided at all costs. In
the case of credit programmes, there should be strict adherence to the principle that
loans should be paid back. It is a well-known fact that the rich take advantage of credit
programmes. Curiously, in some countries, major programmes continue to give away
European pumpsets to groups that have no interest in irrigation whatsoever.
4. Sell a viable product. According to Egan, the pay back of a pump must be less than a
year and product durability should be five times the payback period. Low-lift pumps
along the Niger river in Mali satisfy this criterion easily: the investment cost per
household is US$50 dollars for 0.4 ha. The expected production in the case of wet rice
can be estimated at 0.4 x 4 tonne/ha = 1 600 kg @ US$0.15/kg = US$240 or almost
five times the investment cost. A product durability of 5 000 hours to ensure five years
of lift irrigation seems feasible. Much depends on local maintenance expertise (see 9
below).
5. Use local manufacturers. It is impossible to compete with Asian prices, so this is not
a feasible option in West Africa, with the possible exception of Nigeria. On the other
hand, it is possible, although probably not cheaper, to assemble pumpsets locally,
using Asian pumps and engines. There must be more than one importer to avoid lack
of competition.
6. Work with the private sector. This is the essence of a programme supporting market-
led importation of small-scale irrigation equipment.
7. Develop a critical mass. Egan develops this principle from a marketing point of view.
It seems that the principle equally applies to importing equipment to ensure low
transportation costs.
8. Advertise. Besides making the product known, it also creates the image that this is a
class product and not some inferior one.
9. Provide service and maintenance. If the product is guaranteed and service and
maintenance are available, then the farmers become interested and will purchase.
10. Have a coordinating agency. There is a need for an NGO to take the lead to ensure that
the pumps are imported (in the case of treadle pumps: manufactured) and marketed.
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Appropriate water-lifting technologies in West Africa – Annex I
5. Decide on the conditions of use and the organization of maintenance. A contract could
be established for importation after tendering with different importers. The tendering
document should provide the necessary details. The use of the subsidized equipment
will be subject to a contract. It may not always be the best way to demand an importer
to maintain an adequate supply of spare parts; initially it is likely to be cheaper and
easier to rely on airfreight for the supply of additional spare-parts. Arrangements to
this effect should be made prior to importation of the equipment (reliable contact in
supplying country + spares list).
6. Provide importation support (see the section on supporting market-led importation
of small-scale irrigation equipment in this article).
7. Evaluate the results and decide on follow-up in terms of affordability (marketing
efficiency, demand) and technology (efficiency, reliability, etc.) and decide on follow-
up: (1) in the case of a positive result of technology research, whether or not to promote
private importation; (2) in the case of private importation, whether more assistance
will be needed; and (3) if there is a need for other equipment to be imported. (Process
re-iterative from here on);
8. Scale-up importation. The main problem of importation is likely to be on the demand
side and something may have to be done to: (1) improve credit supply to end-users in
target groups or encourage the establishment of rental services in the case of relatively
expensive durables, such as pumpsets; (2) ensure that end-users make good use of the
equipment (promote maintenance and repair services); and (3) encourage the donor
community not to introduce its own equipment, but instead involve them at an early
stage to assist in testing and introduction of selected equipment.
There is considerable scope for the promotion of the importation of diesel-powered pumpsets
for low-lift irrigation from India and China. With the exception of principle 2 (‘sell to individual
farmers’), the same principles that were successfully applied by IDE (Egan, 2000) for mass-
marketing over a million treadle pumps and the market-led approach outlined by Cutler (1993)
and Drew (2000) could be used to stimulate the importation of affordable equipment.
It is recommended that:
1. Existing experiences should be built on with Asian equipment. Examples are the 500
Kirloskar TV–1 pumpsets in Burkina Faso, 50 Chinese Changchai S195N engines in
Niger, perhaps more than 1 000 Chinese 170F pumpsets in Mauritania, and possibly
hundreds of Anil and Rhino engines in Mali.
2. Statistical information is collected on small-scale irrigation. Prior to this small-scale
irrigation will have to be defined and classified. Without a clear definition of what
small-scale irrigation is, it will be impossible to collect meaningful statistical data to
assess the medium and long term effectiveness of policies for small-scale irrigation
development.
3. Equipment demonstrations are organized from other developing countries, such as
India and China, as suggested by Zhou Weiping (1997). In some cases, the challenge
lies in technical demonstrations and in demonstrating the commercial and institutional
framework in which the technology can be profitably deployed and replicated.
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Appropriate water-lifting technologies in West Africa – Annex I
REFERENCES
Arby, D. 1998. Systèmes de Location de Groupes Motopompes dans la Vallée du Fleuve Niger
dans la Région de Tombouctou au Nord du Mali http://web.inter.nl.net/hcc/HIPPOMP/hari.
htm
Arby, D. & Van ‘t Hof, S. 2000b. Evaluation d’une motopompe Kirloskar TV-1/NW9ME à
Kakondji, Tombouctou, Mali. http://www.hipponet.nl/ressources/kirloskar_abstract.htm
Bom, G.J. & Van Steenbergen, F. 1997. Fuel efficiency and inefficiency in private tubewell
development. Energy for Sustainable Development, 3(5) 46-50 http://web.inter.nl.net/hcc/
HIPPOMP/solartec2.html
De Lange, M. 1997. Promotion of low-cost and water saving technologies for small-scale
irrigation. In: http://www.fao.org/docrep/W7314E/w7314e0p.htm
Drew, C. 2000. Researching the marketing chain. In Post-harvest News No. 2, June 2000.
http://www.iita.org/publib/phnews2/ph-mi1.htm
Egan, L.A. 1997. The experiences of IDE in the mass marketing of small-scale affordable
irrigation devices. http://www.fao.org/docrep/W7314E/w7314e0u.htm
FAO. 1996. Successful approaches to water development: low-lift pump schemes; in Technical
background documents to the World Food Summit. Rome, Italy. http://www.fao.org/wfs/
final/e/volume2/t07b-e.htm#LOW-LIFT PUMP SCHEMES
FAO. 1997. Irrigation technology transfer in support of food security. Conference proceedings,
pp..191, Harare, Zimbabwe.http://www.fao.org/docrep/W7314E/W7314E00.htm
Gadelle, F. 1998. Optimisation des équipements pour la petite irrigation en Afrique de l’Ouest :
Inventaire des expériences existantes. In : atelier FAO/IPTRID sur le transfert de technologies
en irrigation en support à la sécurité alimentaire, Ouagadougou (Burkina Faso), décembre
1998.
Mabry, J.B. and Cleveland, D.A. 1993. The relevance of indigenous irrigation: a comparative
analysis of sustainability. In:http://galley.uapress.arizona.edu/books/BID1001.htm
Norman, W.R. and Walter, M.F. 1993. Microsystems Irrigation in Niger, West Africa. Journal
of Irrigation and Drainage Engineering. 119 (5) pp. 880–896.
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Perry, E. 1997. Low-cost irrigation technologies for food security in sub-Saharan Africa.
http://www.fao.org/docrep/W7314E/w7314e0o.htm
Rukuni, M. 1997. Creating an enabling environment for the uptake of low-cost irrigation
equipment of small-scale farmers. http://www.fao.org/docrep/W7314E/w7314e08.htm
Sundaram, C.R.S. 1997. Review of the irrigation equipment manufacture and supply sector
in India.http://www.fao.org/docrep/W7314E/w7314e0r.htm
Van’t Hof, S. 1998. The Design of a Low-lift Irrigation Pump Pilot Project: Improving
the availability of affordable pumpsets to African farmers: http://web.inter.nl.net/hcc/
HIPPOMP/comparis1.htm#Résumé:
Van’t Hof, S. 2000a. PumpSelect: an Excel application-cum-database for pump selection and
evaluation. http://www.hipponet.nl/ressources/pumpselect.xls
Van’t Hof, S. 2000b. Affordable low-lift pumping for small-scale irrigation development:
appropriate equipment selection. http://www.hipponet.nl/ressources/manuel_abstract.htm
Van’t Hof, S. 2001. Roving course on pump selection: Burkina Faso and Niger; in: Journées
d’Irrigation, Ouagadougou, 23–26 April 2001.
Zhou Weiping. 1997. Review of the irrigation equipment manufacture and supply sector in
China. http://www.fao.org/docrep/W7314E/w7314e0t.htm
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Internet resources
DPS: the characteristics of the HW or HBC/HBG series of mixed-flow pumps from China can
be downloaded from: http://www.bit.net.au/~dps/index.htm A price list of low-pressure
lay flat pipe is also included.
FAO: perhaps the South-South initiative of the FAO could assist in some technology transfer aspects
of small-scale irrigation equipment from Asia to Africa, see: http://www.fao.org/spfs/
Kirloskar is a major producer and exporter of engines and pumps from India, see www.
kirloskars.com
Swan provides a good overview of the smallest Chinese diesel engines, both old and new,
water-cooled and air-cooled. http://www.jc-swan.com/e-product.htm
Wuxi and Tianyi pumps give an idea of the pumps in China, including diesel pumps: http://
www.js.cei.gov.cn/jsmeio98/0200007/ewxsbc_q.htm http://www.tianyipump.com/
products/default.htm.
ACKNOWLEDGEMENTS
The support and contributions of Drs Raf Grubben, president of the HIPPO Foundation, are
gratefully acknowledged.
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