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HISTORY
National Société Générale Bank, one of the largest private banks operating
in Egypt, was established in 1978 with a focus on corporate banking. With a
long-term plan geared towards satisfying its customers, NSGB expanded its
retail services. Selective development of its core activities, today NSGB has
140 branches covering 26 governorates, 280 ATM and more than 3,700
banking professional.
NSGB VALUES
By combining innovation, professionalism and team spirit, NSGB secures the confidence of new customers
and maintains its client¶s base and solid market presence. The success long-term growth policy relies on the
Société Générale Group's fundamental values:
Õ rofessionalism is at the heart of our culture. Our customers believe in us and our professionalism.
We strengthen this confidence day after day by expanding our expertise and exchanging
experiences
Õ Team spirit is our strength. We are receptive, keen to learn from the diverse viewpoints of all our
colleagues. We are able to draw upon a vast diversity of talent and worldwide Group culture to
give us a collective strength
Õ Innovation is our state of mind. Day after day, we seize opportunities brought by changes in our
environment; we consistently anticipate our customers' needs providing them new products and
new services.
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OFILE
Board of Directors
Mr. Mohamed Osman El-Dib
Chairman & Managing Director
Executive Committee
Mr. Mohamed Osman El-Dib
Head of Executive Committee
Audit Committee
Mr. Mohamed Madbouly
Head of Audit Committee
Mr. Saber Farag Mr. atrick Le Buffe
Audit Committee Member Audit Committee Member
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Head Office Divisions Network Division
Mr. Mohamed Fathy Awad
Head of Division
Mr. Abdel Moneim Ashmawy
Mr. Abdel Mohsen El Semary
egional Delegate / Alexandria-Delta
egional Delegate / Giza egion
egion
Mr. Abdel Mohsen Abdel Wahab Mr.Nazmy Mohamed Saad
egional Delegate / Cairo egion egional Delegate / Sea± South egion
Mr. Hasanien Hegazy Mr. Sarwat El Meliegy
Head of Commercial & Distribution Head of Network ortofolio Follow-up
Mr. Mohamed Antably
Head of SMEs Banking & Corporate
Marketing
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etail Banking Division
Mr. ierre Le un
Head of Division
Mr. Frederic Leiritz Mr. Youcef Berkane
Deputy Head of Division± Commercial Deputy Head of Division- Consumer
Department Finance/ C EDINIL
Mr. Tarek Mahfouz Mr. Mohamed Khorshed
Head of Cards Business Head of etail Banking Services
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Financial Division
Mr. Jiri Sperl
Chief Financial Officer
Mr. Sameh Badry Mr. Ahmed Nabil
Deputy Chief Financial Officer Chief Accounting Officer
isk Division
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THE MAIN SE VICES IN NSGB
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1) ETAIL BANKING
Õ Accounts & Deposits
Õ Loans & Credit Facilities
Õ Aqarat
Õ lastic Cards
Õ Electronic Banking Services
Õ Banking Services
Õ Safwa
Õ rofessional's rogram
Õ CorpStaff roducts
Õ YO!
Õ Investmet roducts
2) SME
Õ Consultancy
Õ Finance and Facilities
Õ Services
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MA KETING FUNCTIONS
1.romotion :
Õ Advertising:
Õ TV Campaign:
They made a lot of campaign in television in some channels like: Dream TV, Mehwar,
and Nile TV. (this TV campaign are taking place now in this programs and have great
impact on the marketing of NSB).
2. Billboard:
They put billboards all over the governorates.
SMS messages: they always send sms messages to their customers to keep them in touch
with the newest service in the bank.
2.Distribution:
They provide their services through 140 branches covering 26 governorates. It also
has 280 ATM and more than 3700 banking professional employees.
3.Market research:
The task of marketing research is to provide Marketing division with relevant,
accurate, reliable, valid, and current information about services (romo Seven
Agency).
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TWO FOLD GOALS
1)Customers names
5)Classification of customers
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They call new customers to offer them current services in the bank.
Employees provide services for clients that have no accounts in bank, but has
banking transaction in the bank.
Because They deliver lasting services that make them different and unique from
other bank.
They had misty shopping which help them to know information about other
banks.
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