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RAYMOND K.

FEARS
8161 33rd Avenue South, W-109? Bloomington, MN 55425? rfa75faa@westpost.net ?
612-618-5577
STRATEGIC MARKETING LEADER
PRODUCT MANAGEMENT ? STRATEGIC MARKETING ? BUSINESS DEVELOPMENT

Results oriented executive with a diverse international business development and


product management background. Expertise in conceiving, planning and driving t
he successful implementation of large scale programs. Corporate Strategy Leader
with a track record of utilizing innovative management techniques to enhance bus
iness practices, increase efficiency, and drive profitability.
Core Competencies
? Cross-Functional Leadership ? Strategic Business Management ? Person
nel Development
? Program Management ? Process Improvement ? Marketing Research

PROFESSIONAL EXPERIENCE
GLOBAL ENERGY INNOVATIONS, FLINT, MI 2009-PRESENT
A start-up high-tech company focused on commercializing fuel cell technology.
Vice President - Strategic Business Development
Led business planning and early stage financing initiatives.
Key Achievements:
? Wrote business plan which won First Place in the Great Lakes Entrepreneur's Qu
est - 2010 Michigan Business Plan Competition, New Business Ideas category.
? Led efforts to expand early stage financing for technology development and com
mercialization.
? Led venture capital talks with TGap Ventures, Kleiner Perkins Caufield & Byers
, Khosla Ventures and Nth Power.
INGERSOLL RAND CORPORATION, MINNEAPOLIS, MN 2006-2008
A leading diversified industrial company. Annual revenues in excess of $16B.
Director - Strategic Business Development, Climate Control Sector - 2007-2008
Led initiatives to grow revenues and profits outside of the core business.
Key Achievements:
? Developed strategy to grow a product family from $70M to $250M within five yea
rs.
? Directed growth initiatives for the transport business segment resulting in ne
w technology development partnerships in fuel cells, super insulation and hybrid
vehicles.
Director - Strategic Marketing, Climate Control Sector - 2006-2007
Directed global strategic marketing initiatives and the Sector's annual strategi
c business planning process.
Key Achievements:
? Led four Operating Divisions (Thermo King, Hussmann, European Ops. and Asian O
ps.) in the development of Strategic Business Plans. Led the Sector President's
Staff through the development of the consolidated plan for Corporate and Board o
f Director's reviews.
? Managed divestiture initiatives, marketing research and the implementation of
a strategic product planning process.
VISTEON CORPORATION, DEARBORN, MI 2000-2005
A full-service Tier-1 automotive supplier. Annual revenues in excess of $17B.
Program Manager - Advanced Products, Chassis Product Line Team - 2003-2005
Led multiple advanced engineering project teams towards product commercializatio
n by applying disciplined program management techniques.
Key Achievements:
? Achieved 90% first-time-through (FTT) milestone review success rating.
? Drove $12.5M in new revenues by successfully commercializing high efficiency a
xle and electronic steering concepts.
? Saved $2.1M in engineering budget by cancelling several commercially non-viabl
e projects.
RAYMOND K. FEARS
8161 33rd Avenue South, W-109? Bloomington, MN 55425? rfa75faa@westpost.net ?
612-618-5577
PROFESSIONAL EXPERIENCE (CONTINUED)
Product Manager - Driveline, Chassis Product Line Team - 2001-2003
Co-managed product and business planning functions for Axle and Propshaft produc
t families.
Key Achievements:
? Developed pricing for all-new products (and major modifications) by managing p
rofit and loss (P&L) elements (revenue, engineering, material, labor, investment
, packaging and freight).
? Drove $8M revenue increase by implementing a high value lower cost axle modifi
cation.
? Performed annual component volume forecasting and capacity studies to ensure m
anufacturing facilities and tooling investment aligned with demand.
? Developed market price charts to align Visteon's product pricing with current
market conditions.
Marketing Manager - Driveline, Chassis, Electrical & Fuel Handling, Corporate Ma
rketing Staff - 2000-2001
Led six Product Marketing Specialist in the development of product lifecycle cha
rts, value propositions, technology roadmaps and marketing strategies.
Key Achievements:
? Recommended rebalancing product portfolio to increase business unit profitabil
ity by 10%.
? Developed roadmap for Chassis, Electrical & Fuel Handling future product mix.
FORD MOTOR COMPANY -- DEARBORN, MI 1989-2000
A leading automotive manufacturer. Annual revenues in excess of $170B.
Manager - Strategic Planning, Chassis Division - 1999-2000
Directed 5 Business Planners in the development and integration of division-wide
business plans.
Key Achievements:
? Devised new business plan resource allocation strategy by researching, compari
ng and charting market strength and financial strength for each product group vs
. major competitors.
? Developed recommendation to improve divisional profitability by restructuring
the Division's European Operations.
? Obtained $15M funding approval to expand Chassis Division manufacturing in Mex
ico.
Product Manager - Alternators, Electrical and Fuel Handling Div. - 1997-1999
Managed the product planning, business planning, marketing and sales functions f
or Alternators.
Key Achievements:
? Developed pricing for all-new products (and major modifications) by managing p
rofit and loss (P&L) elements.
? Led sales calls to Volkswagen in Germany and Brazil and to Fiat in Brazil to p
romote newly designed alternator.
? Closed a $15M alternator sale to Ford of Europe and ensured the viability an I
ndian manufacturing plant by successfully managing Key Customer Relationships.
? Negotiated a Memorandum of Understanding with a Taiwan based company to establ
ish a joint venture in Shanghai to produce 250,000 alternators per year.
? Achieved $400K revenue increase through license agreements to utilize alternat
or regulation technology.
ADDITIONAL EXPERIENCE and CERTIFICATIONS
Member - Board of Directors, RBCU Credit Union, Richfield, MN
Marketing Research & Business Planning, Ford Motor Company, Dearborn, MI
General Management Consulting, A.T. Kearney, Inc., Atlanta, GA
Manufacturing Operations, Product & Strategic Planning, General Motors Corporati
on, Detroit, MI
Lean Six Sigma Champion, Quality Function Deployment (QFD), ISO 9000 Auditor, Ac
credited Business Intermediary (ABI)
EDUCATION
MASTER OF BUSINESS ADMINISTRATION ? MASSACHUSETTS INSTITUTE OF TECHNOLOGY ? CAMB
RIDGE, MA
Sloan School of Management, Concentration in Marketing & Organizational Developm
ent
Marketing Research Thesis
BACHELOR OF SCIENCE IN INDUSTRIAL ADMINISTRATION ? KETTERING UNIVERSITY ? FLINT,
MI
Concentration Industrial Engineering & Business Administration - Organizat
ion Development Thesis

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