Teri Hebert, MBA, CBAP(R)

San Francisco CA 94109

415-513-8164
tha7992a@westpost.net
http://www.linkedin.com/in/terihebert

SENIOR MARKETING PROFESSIONAL

Marketing Professional and Certified Business Analyst with 9+ years Services & P
roduct Marketing experience in the Computer Hardware/Software industry. A versat
ile contributor with demonstrable success in product management, product marketi
ng, field enablement and software development roles. A proven top performer cons
istently ranked in the top 20% of employees. Key areas of strength include:
* Web Services Product Management
* IT Services & Solution Marketing
* Field Enablement / Sales Support
* Business Analysis
* Requirements Elicitation & Analysis
* Plan- and Change-driven Software Development

SELECTED ACCOMPLISHMENTS
* Exceeded corporate-level goal to migrate 20% of Service Request call volume to
the web at a cost savings of $15M per year by analyzing call volumes (70,000 ca
ses/month worldwide) and transforming customer insight into innovative applicati
on features and functions.
* Led global, cross-functional team to increase Support Services attach rates by
2-7% through an Integrated Services marketing program that combined Sun Support
Services with Sun hardware and storage products.
* Led a global team in the elicitation, analysis and documentation of customer r
equirements using a change-driven approach resulting in 3x (7% to 20%) increase
in customer adoption of online support center.

PROFESSIONAL EXPERIENCE
Evolphin Software, Dublin CA July 2010 - Present
Senior Product Marketing Manager
Partnering with small software start-up team to establish marketing strategy and
plan, improve website effectiveness, and develop collateral and sales tools.
Sun Microsystems, Inc., Santa Clara CA 1999 - 2009
Senior Program Manager / Business Analyst, 2008 - 2009
Partnered with consultants on final phase of 5-year, company-wide Oracle ERP imp
lementation. Utilized Oracle Application Implementation Methodology to elicit, a
nalyze and document interface and extension requirements for Quote, Order Manage
ment and Project Accounting modules.
* Met all business expectations and milestone deadlines, and enabled technical t
eams to complete accurate specifications on time, within a fixed and tight deplo
yment schedule.
Senior Marketing Manager, 2007 - 2008
Developed a program for marketing turnkey Storage Solutions comprised of Sun har
dware, software and 3rd party products. Established program objectives, develope
d solution qualification process and roadmap, defined program deliverables and b
uilt project templates and sales tools.
* Created a disciplined decision-making framework and repeatable processes enabl
ing a small team of four to market up to 8 turnkey storage solutions per year, e
ach with forecasted revenue of $150M over 3 years. Program subsequently adopted
by broader Server Group.
Senior Marketing Manager, 2007
Led strategy, coordination and execution of cross-functional initiatives with a
common objective to increase Support Services attach rates for all server and st
orage product lines (~40 product lines).
* Improved attach rates by 2-7% for volume server lines.
* Achieved inclusion of 80% of hardware & storage portfolios over 2 years.
Services Field Enablement Manager, 2006 - 2007
Spearheaded the integration of Services Group sales and marketing content into S
ystems & Storage Group's training events, communications and sales tools.
* Partnered with Services product teams and Server Group field enablement to ach
ieve unprecedented reach (1/3 of worldwide product sales force) through coordina
ted development and execution of Services sales training and communication plans
as part of worldwide high-end server product roll out.
* Increased training session registrations by 65% by establishing best practices
such as published training calendar and consistent look for training material,
email communications and webinars.
Marketing Manager, 2005 - 2006
Managed staff of 2, developed and executed field readiness training and communic
ations plans (direct and channel, field sales and delivery audiences) for an Int
egrated Services marketing program that combined Support Services with hardware
and storage products.
* Awarded highest performance rating for exceeding objectives and reaching over
3,000 Global Services and Sales employees with worldwide internal training and c
ommunications program.
Services Product Manager, 2003 - 2005
Designed and developed a new Managed Services offering from inception to launch.

* Awarded highest performance rating possible in fiscal years 2003 & 2005, and w
on peer-nominated Top Achievement Award for contributions to design and developm
ent of a first-of-its-kind, cross-LOB preventive Managed Services offering gener
ating approximately $25M/year in revenue.
* Provided sales support to over 40 account teams by developing and conducting c
ustomer presentations, responding to RFPs, and providing deal management support
and quotes. Played instrumental role in single largest deal for $48M over 3 yea
rs.
Services Product Manager, 1999 - 2003
Led global product marketing team to improve online experience and increase cust
omer adoption of web-based Support Services.
* Exceeded corporate-level goal to migrate 20% of Service Request call volume to
the web at a cost savings of $15M per year by analyzing call volumes (70,000 ca
ses/month worldwide) and transforming customer insight into innovative applicati
on features and functions.
* Led a global team in the quarterly elicitation, analysis and documentation of
customer requirements using a change-driven approach that resulted in a 3x incre
ase in customer adoption.

EDUCATION
Certified Business Analyst Professional (CBAP(R)), International Institute of Bu
siness Analysis
MBA, San Francisco State University
BA, Biochemistry and Cell Biology, University of California, San Diego