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trisha jorgensen

tjaaf4c6@westpost.net - 5691 East Nichols Pl., Englewood, CO 80112


303-886-3032
profile
Senior Executive with proven record of success in business development in sales
and marketing management. Earned a reputation as dynamic, influential, decisive
performer with an unparalleled ability to lead, mentor and motivate staff throu
gh attitude and energy.
X Able to drive productivity through natural optimism and strong accountability.
X Expertise in developing options to what appear to be dead-end situations.
X Exceptional results in sales leadership by establishing an environment of trus
t.
X Proficient at taking complex ideas and able to present them in simple, underst
andable terms.
X Quietly and effectively lead the effort of middle management integration.
X Outstanding success in relationship-building with major accounts, ensuring lon
g-term account retention.
X Proven accuracy in selecting the correct candidate in the personnel decision-m
aking process.
experience
PRESTIGE REAL ESTATE GROUP, Englewood, CO. Team Jorgensen is a residential real
estate team serving South Metro Denver and the surrounding areas. October, 20
06XPresent
Business Development Manager
X Develop sales and marketing both print, broadcast and web
X Consultant for the 2008 KCNC Channel 4 Real Estate Marketing Program
X Major presence in the South Metro Chamber of Commerce in the Women in Leadersh
ip, Diversity Committee, STEM and the Women in Motion
SCREENPLAYS MAGAZINE, Wheat Ridge, CO. News magazine reporting on the convergen
ce of cable and telephony in the electronic communications marketplace. April,
2006XSeptember, 2006
Publisher Business Development Manager
Responsible for top-level management contact, revenue projections and establishi
ng budgets for a new B2B magazine.
X Develop relationships with top executives in the cable and technology industri
es.
X Enthusiastically communicate the advantages of the magazine.
X Created advertising programs tailored to specific clients.
X Develop marketing collateral for growth of the magazine.
X Marketing both print, broadcast and web
COMCAST SPOTLIGHT / AT&T BROADBAND, Denver, CO. Advertising division for ad sal
es on 47 cable networks.
2002VMarch, 2006
Local Sales Manager
Promoted to leadership role within four months of hire, initially hired into the
role of Account Manager.
X Managed a team of 9, including 7 Account Executives and two sales administrati
on staff.
X Created and implemented business development strategies to optimize sales of c
able advertising programs across 47 networks.
X Mentored, managed, and motivated the sales team in cultivating key account rel
ationships with advertising agencies, automotive dealers, and small to mid-marke
t businesses in a diversity of industries.
X Developed team-building programs to improve the co-worker camaraderie.

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trisha jorgensen
Page 2 V tjaaf4c6@westpost.net - 303-886-3032
CED MAGAZINE - Premier Magazine of Broadband Technology, Cahners Business Public
ations, Division of Reed Elsevier
Associate Publisher / Director of Advertising & Marketing, 1999-2002
Hired to improve sales, marketing, and to develop budgets for monthly trade publ
ication. Assembled and developed a sales and marketing team generating $5 millio
n in annual advertising sales.
X Instrumental in increase of market share from 44% to 56%, overtaking the chief
competitor during a challenging economic recession.
X Significantly improved marketing efforts through intensive team-building and s
taff education.
X Led development of powerful mission statement for the Denver magazines to impr
ove team building and operational cohesiveness.
X Revamped 2002 media kit for the division, improving corporate image, professio
nalism and impact.
experience
ROCKY MOUNTAIN NEWS, Denver, CO. Premier Daily Newspaper for the Denver area.
Major Accounts Manager, 1995-1999
Promoted to optimize performance of a $30-million portfolio of key accounts.
X Managed a staff of seven in servicing 250+ retail accounts including: Lord & T
aylor, Nordstrom, Foleys, Sears, J.C. Penney, Mervyns, Target, K-Mart, Circuit C
ity, Gart Sports, Office Max, Office Depot, Eagle Hardware, Tower Records, Media
Play, and Blockbuster.
X Collaborated extensively with global advertising agencies, including Evans Gro
up, The Newspaper Network, Global Media Group, Newspaper Service of America, Ame
rican Media Network, Strategic Print Marketing, and American Communications Grou
p.
Special Section Manager, 1990-1995
X Promoted to lead sales and marketing programs for all special advertising sect
ions in collaboration with the editorial team.
X Established and managed the Advertorial Department, consisting of a staff of s
ix designers and editors who developed five weekly projects along with three qua
rterly magazines annually.
Supervisor, Shopping Center Team, 1986-1989
X Reorganized and implemented a new approach to servicing Shopping Center advert
isers.
X Hired and trained new staff; created new programs, processes, and sales presen
tations.
X Led sales and production of 40 special advertising sections for eight shopping
centers, representing 100% market penetration.
education
Bachelor of Arts, English, STEPHEN F. AUSTIN UNIVERSITY, Nacogdoches, TX
Continuing Professional Development: Achievement Dynamics Presidential Sales & S
ales Management Program; Comcast University V Overview of the Company, Product,
and Cable Industry; JOURNEY, a change your life, success oriented, week-long pro
gram; INFLUENCE, a year-long intensive personal growth program for executives.
professional affiliations
Society of Cable Telecommunication Engineers International Conference of Shop
ping Center
National Cable Telecommunications Association Newspaper Association of Americ
a
Cable Television Marketing Association South Metro Chamber of Commerce
Women in Cable Telecommunication Greenwood Village Chamber of Commerce
Downtown Denver Partnership
Denver Womens Chamber of Commerce