J. Jeffrey Toler * www.tolerdesign.com * 805.796.

0377 * mail to: jtad356a@westpo

st.net
Professional Summary
More than 25 years of graphic design, advertising design and marketing communica
tions with various major Southern California manufacturers, leading service comp
anies and suppliers. Proven design problem solver and creative communicator with
ability to establish and develop in-house marketing and graphics departments. M
arketing management, printing sales and purchasing, design project management an
d key vendor/supplier coordination. Capable supervisor of design/marketing team.
Proficient in all relevant design, illustration, photo and business software ap
plications. (Mac preferred)
Key skills and responsibilities include:
Marketing Communications - Sales and Marketing Collateral Design
Corporate Identification Design - Copy Writing
In-House Photography - Web Design and Marketing
Direct Mail and Fulfillment - POP Display Design and Fabrication
Packaging Design - Print Sales and Purchasing
Illustration (digital and traditional) - Media Purchasing and Placement
Selected Achievements
Complete overhaul of complete corporate identification (with design manual) for
one of Ventura County's leading manufacturer's; increasing invaluable "buzz" amo
ng their industry's leading suppliers and buyers
Working with foreign supplier, redesigned the graphics and the packaging of a pr
oblem blister card project of a compatible inkjet supplies line; providing essen
tial supervision of pre-press and printing at the plant thereby preventing enorm
ous cost of fulfillment delays
After only four months of employment, awarded Employee of the Month and ultimate
ly the President's Award for unique and outstanding contribution for packaging d
esign and supervision of fulfillment for branded inkjet product (Major retail di
stribution)
Accomplished a reduction of over $35,000 in catalog printing costs while dramati
cally over-hauling the design and content presentation of the company's two esse
ntial product catalogs and major marketing/sales tools. Design format is still c
urrently in use today.
Negotiated and implemented a full trade magazine campaign for 24 months with sub
stantial discounts and value-adds while established the look and feel for corpor
ate re-branding
Dismantled and rebuilt the existing corporate web presence (which was a major bl
emish to the company's prestige) by changing hosting, creating a completely new
design, content and rich user interface to current XHTML compliance; directing t
he in-house coder/graphic artist whom I personally hired and supervised
Sr. Graphic Designer/Marketing Manager: Waterway Plastics, Oxnard, CA
A major manufacturer of pool and spa products and equipment - (2007 - 2009)
Senior Graphic Designer: Dataproducts USA, LLC., Thousand Oaks, CA
A division of Hitachi and manufacturer and supplier of business and consumer pri
nting products and equipment - (2000 - 2006)
Marketing/Advertising Coordinator, Multimedia Manager and Designer/Art Director:
Ricon Corporation, Panorama City, CA
A major manufacturer of lifts, ramps and elevators for the handicapped - (1996 -
2000)
Freelance Advertising/Design Designer, Illustrator, Writer: Simi Valley, CA
Clients: Commart Printing & Graphics, New Start Homes (healthcare provider), Uni
Health, CliniShare, Haas Automation - (1994 - 1996)
Design Consultant/Sales Commart Printing & Graphics, Chatsworth, CA
Provided sales and production management including trade-buys in 4 and 6-color p
rinting. Clients: Summer Praise '94 Inc. (concert promoter) Phil Barfoot Music C
ompany, SilverSpring Music Group, CTP Graphic Solutions among others. - (1993 -
1994)
Art Director/Senior Designer Sampson Advertising West, Inc., Reseda, CA
International Creative Entertainment, Impulse Entertainment, Garland-Drake Inter
national, JM Montgomery Engineering, Aerovironment - (1987 - 1990)
Sales/Production Manager/Art Director The Graphic Arts Connection, Hollywood, CA
Accounts: The Broadway Department Stores, Magnum Entertainment, Prism Entertainm
ent, Numerous print accounts - (1984 - 1987)
Freelance Advertising/Design Greater Los Angeles, CA area
Clients and Accounts: Nine West Communications/Design, (American Tombow, Califor
nia Hardware) CPS Communications, Anderson Design Associates, (Nissan, Chrysler
Corp., Mattel) Alan Herman Associates, Church/Gage & Associates (National Pax/Ot
ter Pops, California Cheese) Cherub Publishing, Fred Stoffel Associates - (1980
- 1984)
Education:
Art Center College of Design - (1975 - 1978)
Pasadena City College - (1968 - 1969, 1975)
Glendale Community College - (1975)
California Pacific School of Theology (2002 - 2003)
La Canada High School - (1968)
SEO Certificate - Bruce Clay, Inc.
Memberships/Associations:
Former member - Board of Directors for WYNGS * (a non-profit organization helpin
g deserving spinal cord injury patients.) Managing Partner: Fleetline Network Pa
rtners * Member: New Hope, Simi Valley