RAYMOND E.

RENO
9005 Brook Garden Court #101, Raleigh, North Carolina 27615
919-413-3565 * rr951e62@westpost.net
EXECUTIVE-LEVEL BUSINESS MANAGEMENT
Visionary business developer and expert in cultivating loyal, long term client r
elations. Key contributor to corporate bottom line, developing product lines, an
d creating accounts targeting highly competitive markets. Proven track record of
+20 years in national franchises, operations development,franchise development
and general business management. Strong communicator and negotiator able to skil
lfully maximize resources build and motivate cross functional teams and surpass
corporate goals. Seasoned strategic planner, experienced in expanding markets an
d generating new revenue streams through effective identification and pursuit of
new business opportunities.

Franchise Development * Account Acquisition/Expansion * Operations Management *

Strategic Planning
Market Penetrationt* Peer Leadership/Mentoring * P&L Functions * Corporate Compl
iance * Financial Reports
Process Improvement/Reengineering * Budgeting * Resource Optimization * Sales F
orecasting * P&L Functions
Needs Assessment * High-Impact Presentations * Vendor Relations * Quality Contro
l * New BusinessDevelopment

PROFESSIONAL EXPERIENCE
BIG LEAGUE BARBERS, Raleigh, North Carolina * 2003-Present
National franchisor of men's hair salon, consisting of +90 stores. Annual revenu
e $5M.
President
Direct day to day operations of the company, 80 franchises and 14 company shops.
Lead Franchise development process. Oversee and develop individual store perfor
mance through visits and operational meetings. Champion franchise support, optim
al site selection and construction functions such as meeting with real estate br
okers, company support personnel, and 3rd party vendors. Manage P&L operations i
ncluding budgeting, monitoring company profitability, authoring company financia
l reports and supervising accounts receivables/payables. Perform HR duties inclu
ding franchisee training, creating company training manuals and programs. Spearh
ead development of the strategic plan for the company utilizing 4 operational su
pport personnel, an accountant and multiple contracted employees as the need ari
ses. Spend 50% of time in field working with franchisees and field support to en
sure proper implementation of corporate strategic plan, shop development, qualit
y control and franchisee support.
Revenue Generation
* Rocketed business footprint from 14 shops and 4 franchises to +90 shops and 45
franchisees.
* Increased system-wide sales from $2.5M/year to + $19M/year through expert oper
ations development.
* Drove company revenue from $1.5M/year to +$5M/year.
Key Accomplishments
* Initiated the franchise training program, customer service program, and real e
state training program.
* Re-engineered the Operations Manual for greater clarity, updated information a
nd greater user-friendliness.
* Developed the field operations support position leading to greater supervision
and productivity.
COVERALL OF RALEIGH DURHAM, Raleigh, North Carolina * 2000-2003
National commercial cleaning franchise, procuring contracts and providing accoun
ting, training and operational support. Annual revenue +$3M.
Regional Director
Oversaw 2 field operations personnel, inside operations staff, inside sales depa
rtment, outside salesdepartment,an accounting manager and 100+ franchisees. Led
Franchise Development process.
Collaborated with operations staff in training the franchisees and following up
on customer satisfaction issues to ensure goals are attained. Partnered with ins
ide/outside sales to achieve sales goals. Supervised accounting department to ma
intain collection goals. Managed the marketing budget and P&L operations.
Revenue Generation
* Increased billing from $1.5M to +$2.8M within 3 years.
* Grew fees from <$100K annually to +$500K through expert account retention and
expansion.
RAYMOND E. RENO * Page 2 * rr951e62@westpost.net

Coverall Of Raleigh Durham Cont...

Key Accomplishments
* I regularly placed in the top five regions in franchise sales.
* Performed high impact sales presentations to prospects, leading to closing +16
0 sales within 3 years.
THE MAIDS OF WAKE COUNTY, Raleigh, North Carolina * 1995-1999
Franchise house-cleaning company. Raleigh franchise had +150 customers. Annual r
evenue $350K.
Owner/Manager
Supervised 12 cleaners, 4 managers and an office manager. Developed territory an
d accounts. Prospected through cold calling, references and various methods. Spe
arheaded scheduling of cleaning teams and chair progress/troubleshooting meeting
s with staff. Performed HR functions such as recruitment, interviewing, evaluati
ng, and mentoring of new personnel. Managed resources and general administrative
operations.
HARDEE'S FOOD SYSTEM, Raleigh, North Carolina * 1987-1995
National fast food and breakfast restaurant chain. Local area with +2K restauran
ts. Annual revenue $42M.
Senior Vice President of Operations
Charged with the largest area in the company's system. Supervised 4 Regional Dir
ectors, 2 Franchise Directors, an Area Marketing Director, a Development Directo
r, a HR Director and a Director of Finance. Developed the strategic plan for the
area and followed up on district-wide implementation. Collaborated with my dire
ct reports to ensure correct oversight of compliance and assisted in the develop
ment of contingency plans when needed. Maintained contact with the franchise com
munity to ascertain that we were providing a high level of support. Visited comp
any and franchise restaurants to manage real-time issues "on the ground". Chair
quarterly marketing, franchise and operational meetings to update all staff on n
ew developments, report progress and work on trouble shooting issues.
Revenue Generation
* Led the company 7 out of 8 years in percentage sales growth and percentage pro
fit growth over the prior year.
* Ranked top in area of profit performance to plan, 5 out of 8 years.
* Transformed $4M loss into a $1.5M profit within 3 years through market expansi
on.
* Improved gross profit at the restaurant level by 2 points over an 18 month per
iod.
Key Accomplishments
* Reduced management turnover from 40% <20% over a two year period.
* Oversaw 300 company locations and 2K franchises in area.
** ** **
EDUCATION
Bachelor of Science ~ Social Sciences with a Concentration in Government
Campbell University, Buies Creek, North Carolina