BETHE A.

STRICKLAND
________________________________________
4 Newton Court Laguna Niguel, CA 92677
949-547-4550 mobile bsb4258c@westpost.net
BUSINESS & TELECOMMUNICATIONS TECHNOLOGY INDUSTRY EXECUTIVE
VP Sales/Marketing Leader * Strategic Bus Dev Executive * Global Channel Develop
ment
Dynamic, results-oriented entrepreneurial with over 20 years of experience in s
uccessfully building sales and marketing teams within Next Generation Communica
tions/ Technology product companies. Proven leadership skills with strong emphas
is on implementing rapid revenue growth strategies that result in Carrier, Utili
ty, and Enterprise Channel Partner wins and Alliances.
Excels in unveiling customer needs, closing Customers and Channels on company/pr
oduct benefits
Consistent Revenue and Profit Growth
Channel Partner Design and Programs
Strong Selling/Closing/Negotiation Skills
Key Telecom Global Channel Partner wins Proven Wireless Sales/Bus Dev Leader
Strategic Product/Partnering/ Positioning
Key Tier 1 Carrier penetration
US Enterprise Channel Development
PROFESSIONAL ACCOMPLISHMENTS
Spearheaded Business Development Partner program for Aktino resulting in 2 Majo
r Carrier (TEM) Supplier Agreements (Alcatel-Lucent and Ericsson) during in the
first 90 days as part of a $500M AT&T bid.
Launched the GENBAND Go to Market Channel Strategy and successful Global Partne
r Program. New Partner/ Carrier wins with Ericsson and Nokia Siemens Networks (N
SN). Led a team to re-brand and position to sell the GENBAND Unified Communicati
ons and Applications.
Formed AERAS Networks, an FDD Microwave Radio company, through the acquisition
of wireless technology. Achieved a $6M run rate within the first 14 months and
a pipeline of $12M forecasted for the following year.
Original investor and creator of product concept. Co-built ADTRAN (ADTN) from
the ground up to become industry market leaders. Personally secured multi-year,
multi-million dollar contracts with 6 US Carriers. Grew business to $250M. IPO
8/1994
Designed and strategically implemented the ADTRAN Advantage AAA Channel Distrib
ution program for Enterprise products that generated over $125M through indirect
sales channels.
Board Advisor for DiscoveryComm, engaged to secure an acquirer for a new DSL te
st system. Successfully sold company to Nokia Networks for $220M resulting in a
12x investor return.
EDUCATION
UCLA - Anderson School of Business
Mergers, Acquisitions and Strategic Alliances Program
2007
PEPPERDINE UNIVERSITY
MBA Presidential/Key Executive Program 1991
 Emphasis on Leadership, Business Growth and Development, Marketing S
trategies
COLORADO CHRISTIAN UNIVERSITY
B.A. Business Management and Psychology 1988
# 1 in Class / Received highest recognition award With Honors (4.0 GP
A)
INVER HILLS COLLEGE
A.A.S. Associate of Applied Science Business / Technical
1985
Data Communications Technologies and General Business

Bethe A. Strickland Page 2 of 4

PROFESSIONAL EXPERIENCE
Paraclete Consulting- Strategic Business Development/Business Builder
2009-2010
Aktino, Inc. (Recently sold to Positron).
2008-2009

Vice President Business Development

VC Funded Telecommunications technology that logically bonds copper pairs to del
iver broadband rates
Responsible for securing global Telecom Technology Partners (i.e.; Ericsson, Alc
atel-Lucent, ZTE, Tellabs, ADTRAN, etc) to bundle the Aktino technology with the
ir Access products portfolio and deliver a total solution to Global Carriers suc
h as AT&T, Verizon, British Telecom, Telecom Italia, France Telecom, etc
Accomplishments in the first 90 days
Alcatel-Lucent- Teaming Agreement in place; technology Lab Trials with Alcatel
Lucent for global deployment
Ericsson Re-Seller Agreement in negotiations, ADTRAN- OEM and custom Product p
roposal presented. Investment in Aktino being considered
Tellabs- Ongoing investment and acquisition discussions. Partnered on upcoming
AT&T RFP
Positioned Aktino for investment and/or near term acquisition by Ericsson
ZTE- OEM and Global Partnering technology discussions in early Nov. with US CEO
and CTO
________________________________________________________________________________
___
GENBAND, INC. Plano, TX
4/2007-8/2008
Executive Vice President Marketing and Channel Sales
Designs and develops state of the art Wireless and Wireless Telecom Soft Switche
s and Gateways
Appointed to develop a Global Marketing and Channel strategy and re-launch the A
pplications business.
Launched Global Channel Strategy and Achieved Q2 objectives as Chief Marketing
Officer,
Exceeded Q3 Sales performance for Global Channels and Direct Sales Americas
Spearheaded a wireless focused re-branding and re-positioning strategy for the
Application products
Co-created GENBANDs Investor Presentation, new corporate tag line and 2008 Sale
s Summit.
Assisted in the full evaluation and selection of Genbands Investment Bankers fo
r the planned IPO
________________________________________________________________________________
____
AERAS NETWORKS, INC. -- Monarch Beach, CA 2003 -2007
Founder and CEO
Designed, developed and grew a new business based on broadband wireless technolo
gy and market trends using state-of-the-art high speed IP and DS-3 Microwave Rad
ios.
Grew company from inception to a $6MM run rate within first 14 months. Pipeline
of $12MM for 2005.
New product in development with estimated revenues of an additional $20M+ annua
lly. GM of 60%.
Developed Channel Strategy that secured Agreements with nearly every major targ
eted Partner.
________________________________________
NUNTIUS SYSTEMS, INC. San Juan Capistrano, CA 9/2001 2/2002
President and CEO Interim position
Appointed to lead the U.S. and Bangalore operations. Re-located the company to i
mproved space for anticipated growth at a reduced cash burn. Re-engineered the
organizational structure and re-defined product focus.
Attracted venture capital and major bank financing.
Negotiated high potential T1 agreement as OMAP third party developer.
Completed purchase of Media Access Controller (MAC) product for the 802.11a/b m
arket.
________________________________________

PCMA / eClubBuy, Inc. San Juan Capistrano, CA 1/2000 8/2001

President and CEO / Investor- 100+ employees
Purchased equity in a small publishing company and co-founded eClubBuy, a provid
er of products, services, publications and consulting to the private club indust
ry. Secured Industrys largest Partner.
Raised $8 million in equity and created four divisions.
Provided Executive oversight of over 300 negotiated supplier partner agreements
.
Developed 1,500 club member partners.
Sold all four divisions between April and June, 2001.
________________________________________________________________________________
__________________________
ADTRAN Huntsville, AL 10/1998 6/1999
Business Consultant
Recruited by Executive Management team to introduce, negotiate and close major p
roducts contracts with CISCO and SBC. ________________________________________
DISCOVERYCOMM Huntsville, AL 12/99 - 8/2000
Investor / Consultant / Board Advisor
Contracted by DiscoveryCom, a $4MM DSL Test and Measurement Broadband Networks c
ompany, to position the company for a successful acquisition.
 Assisted in raising several million dollars in capital and in attracting execut
ive leadership.
Successfully sold the company to Nokia Networks for a 12x investment return for
investors.
________________________________________
ADTRAN Huntsville, AL 1987 1997
Investor / Start-Up Employee
Director of Sales
Built business from ground up, focusing on long-term strategic relationships. D
eveloped market domination in the industry for Carrier and Enterprise Local Loop
Digital Access solutions.
Consistently achieved, under my leadership, over 35% compounded growth over a 1
0 year period.
Spearheaded the design of several new high revenue / high profit Carrier and En
terprise Network Local Loop products that created ADTRAN.
Negotiated and signed multi-year, multi-million dollar contracts with every US
Carrier.
Developed and executed under my leadership major OEM long term business with No
rtel, Siemens, Alcatel and DSC.
Designed and strategically implemented the AAA ADTRAN Advantage Distribution pr
ogram for Enterprise products that generated growth to over $125MM annually thro
ugh indirect sales channels.

CONTINUING EDUCATION
Dale Carnegie Human Relations Program
2009
Won the Human Relations Award and the Highest Achievement (12 week program compl
eted)
Dales Carnegie Professional Sales Advantage (coached 8 week program)
2009
UCLA - Anderson School of Business
Mergers, Acquisitions and Strategic Alliances Program 2007
COLUMBIA UNIVERSITY 1994
Leading and Managing People
CALIFORNIA INSTITUTE OF TECHNOLOGY 1993
Strategic Marketing of Technical Products

KEY PROJECTS, PAPERS AND PRESENTATIONS

Global Wireless Carrier and Channel Strategy Project

Resulted in a major change of strategy and direction at Genband
2007

The Real Bs of Business Development Seminar 2002

Low Cost T-1 CSU MBA Thesis Paper 1991
Product concept and market potential produ
ced millions in revenue
Wrote and implemented ADTRANs AAA Distribution Program - successfully used from
1989 - 1999