Felipe Arguello

4511 NW 102nd Court

Mobile: 305-525-0333
Doral FL 33178
Home: 786-845-8688
SENIOR BUSINESS DEVELOPMENT ? SALES ? MARKETING ? EXECUTIVE
An innovative and strategic executive who collaborates with others to proactivel
y deliver high-caliber integrated technology solutions that significantly build
brand value and impact business growth and profitability.
"Customers believe in him, He truly becomes the trusted advisor to his clients"
- GE Security CTO
PROFESSIONAL PROFILE
Accomplished market strategist, innovator and tactical business development exec
utive, with 15+ years of international trade expertise, especially in Latin Amer
ica, with a flawless record of guiding startup and expansion organizations to pr
ofitable growth in fields of Electronic Security & Life Safety systems and solut
ions.
Top-tier strategic Sales and Marketing Director, and vision-driven leader with e
xtensive experience capturing new business opportunities, driving market penetra
tion/expansion, elevating businesses to market leadership, and contributing mult
imillions of dollars to bottom line profitability.
Effective combination of business development/management experience, sales/marke
ting skills and solid technical/engineering capacity which includes:
CORE COMPETENCIES
* Creative Leadership: conceiving and articulating vision; communicating new in
itiatives; providing overall program direction
* Sales & Sales Management: +15 year track record of consistently successful in
dividual and team sales
* Planning and goal setting for practical implementation
* Business Channel Design and Optimization Promote positive relations with part
ners, distributors, and vendors.
* Selecting, training motivating, and mentoring individuals to high levels of p
rofessional achievement; bringing together diverse individuals to form a cohesiv
e team
* Contributing to the creation of products and services that meet defined needs
and assist in niche marketing efforts
* Branding Building aligning the organization to consistently deliver the optim
al customer experience.
* Tri-Lingual: English, Spanish, Portuguese
CAREER ACHIEVEMENTS
Generated and managed +125 Million in direct sales and territory development rec
ord from start-up to substantial growth in multiple Latin America regions. Demon
strated skills in growing businesses in both public & private, entrepreneurial,
and turnaround environments.
Developed 2,000+ projects specifically covering Intrusion Alarm, Fire Detection
& Suppression, Video Surveillance, Fiber Optic Communications & Structured Wirin
g, Access Control, and Explosives & Narcotics Detection. Also an extensive field
engineering experience with implementation design, project management and deplo
yment of automation of oil & gas field instrumentation systems.
PROFESSIONAL EXPERIENCE
XTS VIDEO INC, Medley, Florida 2008 to Present
$5+ Million, 4 years, privately held company dedicated to Video Surveillance & F
iber Optics Original Equipment Manufacturing Business with focus in Latin Americ
a and Caribbean Countries.
Vice President of Sales & Business Development
Managed P&L responsibility providing direction and management for staff of 20 pe
ople, 12 direct reports. Combined sales, marketing, and product development skil
ls into a unique and dynamic hybrid role to evaluate company's products and capa
bilities, getting new business opportunities or markets, and pursued those oppor
tunities to increase revenue.
* Delivered 35% sales growth by developing strategic marketing plans, branding
elements, public relation programs, promotional collateral and sales training st
andards that repositioned the company in new countries/markets.
* Increased sales in $1M in the first 6 months period representing 50% revenues
growth with 37% gross margin.
* Created a commercial sales team, structured sales quota, re-designed sales t
erritories assigning 6 new recruited sales managers to these territories to exce
ed goals from $2.4M to $4.5M in the first 18 month period
* Expanded 15 product categories to be aligned with customers' needs and execut
ed several sales incentive programs to attend distribution, integration, dealer
and vertical market business channels resulting in +250% of account base growth
* Guided design and launch of new Corporative Image, new collateral sales mater
ial, new tri-lingual English, Spanish and Portuguese website, email campaigns, t
raining webinars to increase brand awareness and customer loyalty.
ELECTRONICS SECURITY & CONTROL LLC, Miami, Florida 2006 - 2008
$2+ Million, 2.5 years, independent company dedicated to the distribution, and e
ngineering consulting services of Security and Life Safety systems, Consumer Ele
ctronics and Automation for Latin America and Caribbean countries.
CTO & Vice President of Sales
Led all the aspects of the sales, operations and technology development. Provide
d strategy for product technology platforms. Full business start-up and direct P
&L responsibility.
* Created $2+ million in new business from $0. Delivered market research analys
is and business plan for a 5 year period.
* Established a business channel of 200+ business partners in Latin America and
Caribbean and in- country sales staff of 6 people.
* Executed over 50 strategic partnership agreements to represent and distribute
most respected security industry product lines.
* Designed Corporate Image and Branding, including Website and ecommerce platfo
rm.
GENERAL ELECTRIC INFRASTRUCTURE SECURITY, Miami, Florida 2005 - 2006
$172+ Billion, 118 years General Electric Company, or GE (NYSE: GE) . GE is the
world's second largest company and awarded as Most Admired Company by Fortune Ma
gazine and Financial Times. GE Infrastructure Security formerly GE Interlogix is
a $1.8+ Billion leading supplier of security and life safety technologies with
operations in more than 35 countries.
Director of Sales & Application Engineering - Latin America
Focused on developing, selling and implementing full basket of security engineer
ing solutions for all the GE Security product lines in the Latin America and Car
ibbean countries including training customers and staff, participation in trades
shows and public presentations.
Lead market research activities to identify and drive growth opportunities and i
nitiatives. Delivered product market intelligence to enable GE Security to bette
r positioning of its products.
Supervised the technical territory salesperson's development giving advice and g
uidance and ensure that all propositions were valuable to the customer needs.
* Produced over 300 security projects with estimated value of $30M in sales rev
enue, 500% increase in sales pipeline development over prior year.
* Achieved 150%, 128% and 134% of sales plan for the Enterprise Solution, Comme
rcial and Residential Business Units respectively to contribute to a final growt
h of 20%.
* Supported 14 local and in-country sales directors and managers and over 250 b
usiness partners.
* Performed over 100 technical sales presentations, seminars and training class
es to 2000+ end-users, prospect customers, distributors, and new account executi
ves.
GENERAL ELECTRIC INTERLOGIX, Miami, Florida 2002 - 2005
$1+ Billion GE Interlogix (formerly Interlogix) was formed by General Electric I
ndustrial System Division in 2002. GE Interlogix is a leading supplier of secur
ity and life safety, enterprise technologies and key management systems with ope
rations in more than 35 countries.
Director of Sales Commercial Group - Latin America
Played a key role in creating and implementing solution selling and vertical sel
ling programs that support the business channel particularly at the commercial m
arket segment. Restructured and realigned commercial and distribution based busi
ness leading to 3 years of double-digit sales growth.
Established and maintained long-term relationships with 50+ major corporate acco
unts within the security industry as Director. Obtained 98.6% client retention i
n a highly competitive industry.
* 2004 Performance - Achieved 114% of sales plan for the Commercial Group busin
ess unit with a total growth of 14%, contributing to 65% of the total sales reve
nues for Latin America operations.
* 2003 Performance - Accomplished 120% of the combined sales plan for Video and
Fire Products lines with a total sales growth of 40%. Accomplished 137% of sale
s plan for Fiber Optics products lines with a total of 56% sales growth.
* Earned with GE International Sales Award.
* 2002 Performance - Consummated 100% of sales quota with a total of 25% sales
growth while reducing T&L (travel and living) expenses by 30%.
INTERLOGIX INC, Miami, Florida 2000 - 2002
$600+ Million Interlogix was formed by merge of SLC Technologies and ITI. Interl
ogix (NYSE: ILXI) is a global supplier of security, life safety systems, softwar
e and communications.
Regional Sales Manager - Latin America
Promoted and relocated from Venezuela to United States to initiate office branch
in Miami to better serve customers in Latin America and Caribbean.
* 2001 Performance - Obtained 110% of sales plan with a total growth of 32%.
* 2000 Performance - Attained 100% with a total sales growth of 20%.
SLC TECHNOLOGIES INC, Maracaibo, Venezuela 1998 - 2000
$350+ Million SLC Technologies (formerly Sentrol, Inc.) was formed by acquisitio
ns of 7+ security, fire, video and access control manufacturers. SLC Technologi
es is a global manufacturer of security and life safety products.
Sales Manager - South America
Developed and managed distribution channel up to 250+ partners. Worked closely w
ith marketing, product management, customer support and engineering towards the
internationalization and future of different products and services for meeting r
equirements of the served markets.
* 1998-1999 Performance - Surpassed 170% of sales plan with a total growth of 3
5%.
* Earned with SLC International Sales Award.
SENTROL INC, Maracaibo, Venezuela 1995 -1998
$100+ Million Sentrol, Inc is a leading manufacturer of security and life safety
products including Intrusion and Fire Alarms.
Sales Engineer - South America
Provided sales and technical support for customers, commercial training, project
design proposal, bid responses and market channel development. Designed and exe
cuted tradeshows exhibitions and assisted in the development of marketing/sales
brochures, competitive -market analysis, and sales and RFP support.
* 1995-1997 Performance - Achieved $1M sales in the first year from $50K
* Launched and implemented new product line of European Addressable Fire system
s, setting new standards in the Latin America Market with revenues of $2+ Millio
n in two years.
TERMOMATIC, C.A., Maracaibo, Venezuela 1989 - 1995
$40+ Million private held distribution and Contractor Company representing Honey
well, Telemecanique, Allen Bradley, Fisher and Masoneillan Instrumentation produ
cts for Oil & Petrochemical industry in Venezuela.
General Manager - Project Division
Operated in a multidisciplinary capacity for sales, design, and implementation o
f automation & control solutions for field instrumentation, security, and fire d
etection & suppression system in the oil, gas and petrochemical industry facilit
ies. Executed project designs, estimating, and project management execution for
all civil, mechanical, electrical, and instrumentation engineering disciplines r
equired in the delivery of turn-key projects.
* Executed over 300 projects generating $25+ Million in revenues over a seven y
ear period.
* Directly managed staff up to 37 field engineers and 150+ field technicians an
d subcontracted trades.
* Consulted as an industry specialist for incendiary and explosion prevention o
f boilers, furnaces and ovens in highly volatile and flammable environments for
hazardous classified areas.
* Earned Project Manager Award, Termomatic C.A.- Honeywell, 1992
EDUCATION
Major. B.S., Bachelor of Science Degree Civil Engineering 1990
Minor .B.S., Bachelor of Science Degree Electrical Engineering 1985
Universidad del Zulia Maracaib
o, Venezuela
**Addendums on Licensing & Registration, Affiliations, Software Proficiencies, S
pecialized Training, Publications, Conferences, Honors, Project Execution Summar
y available upon request**