SUE BUSBY

Chicago, IL
Cell: 847.226.8466
sbb7fdb0@westpost.net
www.linkedin.com/in/suebusby
PROFILE
Highly-motivated, forward-thinking business strategist with cross-functional exp
erience in integrated sales and marketing communications, events and human resou
rces. Results-driven with proven ability to:
+ Increase revenue and reduce operational expenses for B2B and B2C marketers.
+ Identify, manage and maximize investments in human capital, brands, media and
operations.
+ Quickly assess needs, improve operations and execute on objectives; able to co
llaborate with entrepreneurs and C-level executives to implement strategies, on
time and on budget.
PROFESSIONAL EXPERIENCE
SBLI USA MUTUAL LIFE INSURANCE COMPANY, INC., Chicago, IL, 2007 to 2010
DIRECTOR, MARKETING AND SALES (2009 to 2010)
Promoted twice from 2007 to 2010, ultimately directing advertising, marketing co
mmunications, collateral, web site, Intranet, public and media relations, strate
gic alliances, women's initiatives, events, corporate and community affairs - al
l internal and external communications.
+ Reduced operational expenses by $600,000 (20%) from 2008 to 2010 through the d
evelopment and execution of a strategy to bring creative marketing and public re
lations functions in house.
+ Redesigned and developed product brochures, B2B and media kits, staff communic
ations, corporate and B2B presentations; embedded measurements into copy and cre
ative. Year-over-year readership of Intranet increased 30% - transparency in co
mmunications resulted in measurable improvement of morale and trust in leadershi
p (Source: SBLI Annual Employee Survey)
+ Support of sales goals by increasing agent close rates and lowering cost per s
ale with 1) Creation of program to identify high-value prospects; 2) Access to n
ew markets by initiating co-branded alliance; and 3) Redeveloped presentation te
mplates, tailored by market segment
+ Developed women's marketing initiative that included a micro site, web develop
ment and direct mail marketing, and formation of women's advisory board focused
on education and advocacy of women
MANAGER, COMMUNICATIONS AND PUBLIC RELATIONS (2007 to 2009)
+ Delivered a record $1 million of Earned Media in 2009 with 40% increase in web
traffic and 800% increase in Consumer Impressions over three years
+ Developed and executed an internal communications strategy, including employee
communications, corporate presentations, and company Intranet redesign and rede
velopment
+ Created and implemented all external communications and public relations strat
egies; including media relations (print & broadcast), press releases, speaking e
ngagements, marketing research, B2B materials, web site content/copy, coordinat
ion of public affairs and community relations
+ Initiated successful corporate and spokesperson awards program
MANAGER, BOARD AND CORPORATE RELATIONS EVENTS (2007)
+ Improved brand value and social capital through the strategic implementation o
f board and corporate events focused on associate wellness, sponsorships, and co
mmunity outreach
+ Performance results led to promotion to Manager of Public Relations within six
 months
DADE BEHRING, INC., Deerfield, IL (Parent Company: SIEMENS), 2004 to 2007
EXECUTIVE ASSISTANT/SALES ADMINISTRATOR
Managed all administrative functions for three outside sales directors and the P
resident of Americas Customer Management (Member of Executive Leadership respons
ible for staff of 1200).
+ Assisted with the execution of regional and national sales meetings across the
U.S.
+ Prepared PowerPoint presentations for regional and national meetings and busin
ess review
SOLUTIONS ON SITE, Lincolnshire, IL, 2001 to 2003
MANAGER, HUMAN RESOURCES AND PROFESSIONAL SERVICES (2001 to 2003)
Consulted to develop human resources strategy for this start-up technology servi
ce provider. Hired full-time as Human Resources Manager, and promoted to Profes
sional Services Manager with responsibility of day-to-day operations, client man
agement, professional services, and sales.
+ Created end-to-end benefits programs and human resource policies; employee man
ual, new-hire introduction and training, recruiting and retention, performance a
nd development programs
+ Responsible for client management, including development of product and traini
ng materials and WebEx product demonstrations
+ Managed client account setups and rollouts; planned and implemented exhibitor
setup at industry conferences, including booth management, product demonstration
s and sales
DISTRIBUTION AMERICA, INC., Des Plaines, IL, 1990 to 2001
MANAGER, HUMAN RESOURCES (1991 to 2001)
Reported direct to the CEO, CFO, Board of Directors and shareholders in a multi-
purpose role of Human Resources Manager, Office Manager, Event Planner and Execu
tive Administrator.
+ Led human resource efforts in a 1991 merger and reorganization, and 2000 reduc
tion in force
+ Responsible for all human resource functions, supporting 90+ employees; staffi
ng, training, employee relations, policy development, worker's comp, unemploymen
t, development, coordination and administration of compensation and benefits
+ Member, Sr. Management Team
OFFICE MANAGER/ CORPORATE EVENTS/ EXECUTIVE ADMINISTRATOR (1990 to 2001)
Quickly promoted twice, ultimately served in a multi-capacity role of Office Man
ager, Event planner and Executive Administrator.
+ Successfully attained profitability objectives through increased productivity
and efficiency in staffing and office processes
+ Planned and executed all company meetings (i.e. board of directors, shareholde
rs, manufacturer conferences, national association conferences, and staff events
)
+ Served on Community Outreach and Special Events committees, and as internal li
aison between outside legal counsel and executive leadership. Key responsibiliti
es: membership and stockholder contract review, trademark and copyrights, corpor
ate records and minutes

ARCHER DANIELS MIDLAND COMPANY, Decatur, IL 1978 to 1988

Hired as a student and quickly promoted three times to Assistant Sales Coordinat
or - Corn Sweeteners.
EDUCATIONAL AND PROFESSIONAL DEVELOPMENT
Richland Community College, Decatur, IL; Business and skills coursework
Business Training & Development
PR Boot Camp/Media Training, Search Engine Optimization, and Vocus Public Relati
ons Systems
Effective Project Management, Women in Management, Effective Event Planning, Pro
ductivity Planning
Human Resources and the Law, Fair & Legal Practices
Microsoft Windows & Office Proficiency, Lotus Notes
Professional Affiliations
Member of SHRM, MPI, PRSA, PWCC, EPWNG
References available upon request