BRIAN R.

STUPP
15910 Milton Point
Alpharetta, GA 30004
Email:
Home (770) 475-4307
Cell (404) 279-0588
SENIOR BUSINESS EXECUTIVE - MARKETING, STRATEGY AND GENERAL MANAGEMENT
A proven track record of Strategy and Marketing leadership, successfully impacti
ng P&Ls of some of the most recognizable brand names and consumer products compa
nies. Promoted and recruited to key leadership roles in merger/acquisition/ di
vestiture planning, turnarounds, and reinvigorating underperforming brands and b
usinesses. A strategic professional who's vision has led to numerous new produc
ts, strategic alliances and new business channel development. Expertise include
s:
-- Business Strategy and Leadership
-- P&L and Financial Focus
-- Change Management
-- Business Turnaround/Re-launch
-- Sales Direction and Execution
-- Channel/Brand Portfolio Mgmt
-- Innovative Advertising, Promotions, PR Strategies
-- New Products/Concept Development
-- Pricing Strategy
BIOLAB, INC - A Chemtura Company, Atlanta, GA
2006 - 2010
Director of Marketing - Professional Channel ($200MM)
General management of Professional Channel (Business to Business and Business to
Consumer) Strategic Business Unit. Responsibilities include Strategic Business
Direction and Implementation including Brand and Channel Portfolio Management,
Brand Development, New Products, Dealer Development, Pricing, Sales Planning, Pr
ivate Label Business Development, Annual Operating Plan Development, and Departm
ent Leadership (department of 8). Report to division VP/GM of BioLab Division.
-- Change Management/Cross Functional Leadership/Pricing Strategy: As recognize
d by executive management, my leadership was instrumental in exceeding all sales
and profit targets by 30% for 2009 while overcoming multiple supply chain inter
ruptions, Chapter 11 filing, leadership changes, rising raw material costs, logi
stics and warehousing outsourcing and ERP system changeover to SAP.
-- P&L Focus: Improved Operating Income % of sales from 11% to 16% in two years
through strategic mix management, cost reductions projects and pricing strategy
as well as through optimizing SG&A resulting in a spending reduction of 30% whil
e achieving all sales and brand awareness targets and sales goals.
-- Channel/Portfolio Management: Architect of BioLab's industry changing exit of
Distribution Channel and concurrent launch of second Dealer Direct Brand. Incl
uded Strategy Development and Thought Leadership, Financial Modeling, Marketing
Elements, Communication Planning and Execution
-- Marketing and Sales Leadership: Introduced and drove the process of implement
ing sound branding process and proper brand building behaviors. (brand positioni
ng, equity, category and industry research, brand standards for agencies and cus
tomer co-op use, etc)
INTEGRATIVE LOGIC, INC
2005 - 2006
Consultant - Client Strategy and CRM Marketing
Key areas of focus include: Working in conjunction with nationally known retaile
rs to develop strategies that leverage Integrative Logic's core competency of CR
M marketing decisions. Working with clients and the account service teams to un
derstand the strategic implications of who their customers are (through transact
ions, demographics and psychographics), and how to best communicate with them to
achieve optimal results. Clients worked with include Saks Department Stores (m
arketing and credit groups), Goody's Stores, Westpoint Stevens Outlets, Marriott
, and Galderma (division of Nestle).
GEORGIA PACIFIC, Atlanta, GA
2002-2005
Director - General Management (Sr. Brand Manager) - Quilted Northern Bath Tissue
($1 Billion)
Responsible for business and marketing management of Georgia Pacific Flagship Br
and - Quilted Northern. Responsibilities include: Setting Marketing and Busines
s Strategy, Pricing, Product Development, Sales Planning/ Execution, Research, A
dvertising, Promotions and Public Relations. Management and development of two
direct reports ensuring their success and growth.
-- P&L Focus: Over delivered profitability by more than $30 Million vs. prior ye
ar, including the restoration of Quilted Northern Ultra profitability from 5% t
o over 20%. Accomplished through driving forming and leading three cross functi
onal teams focused specifically on cost reductions, product improvements and pri
cing initiatives.
-- Change Management: Drove multiple cost savings initiatives that returned over
$30 million in operating income over 2 years through the influencing of operati
ons and R&D to implement an official push on quality assurance and delivering up
on product specifications.
-- Brand Strategy/Business Turnaround: Architect of 2004 Quilted Northern busine
ss re-launch: driving step-change product improvement through R&D, strategy deve
lopment and leadership of cross functional and agency teams creating innovative,
new packaging, and award winning promotion, advertising and public relations ev
ents.
-- Advertising/Promotion/PR Strategy: Introduced and implemented Award winning R
elationship and E-direct marketing campaign: Strategic partnership with Susan G.
Komen leveraged for brand continuity, experiential, integrated, and grassroots
marketing efforts that drove brand awareness, trial and penetration growth.
BRUNSWICK CORPORATION, Lake Forest, IL
2000-2002
Vice President Marketing - Billiards Division, Bristol WI ($55 Million) 2001-200
2
Responsibilities included development of annual strategic plan including product
, sourcing, marketing and sales strategies for the division and management of fi
ve member marketing department for division. Reported to the Division President
.
-- P&L / Balance Sheet Focus: Over-delivered sales and profits by 200% through d
evelopment and implementation of innovative new products and programs
-- New Products/Change Management: Conceptualized and led the development, intro
duction and implementation of an industry changing retail concept that resulted
in over a 15% improvement in profitability for both Brunswick and its dealer/ret
ailers
-- M&A/Portfolio Management: Developed divisions first acquisition plan which le
d to significant top-line growth, improved profitability through synergy and sca
le while expanding product offering breadth.
Director Corporate Marketing and Strategy - Corporate Headquarters, (2000)
2000-2001
Worked with divisions to establish business positioning and subsequent implicate
d long term strategies.
Managed strategic planning and marketing projects as requested by the CEO and hi
s staff.
-- Brand Strategy: Directed strategic positioning work with Life Fitness divisi
on to develop long-term growth platforms
-- M&A/Divestitures: Led strategic assessment team and divestiture efforts of T
ulsa operations (camping products)
AURORA FOODS INC., Columbus, OH 1998-2000
Sr. Brand Manager - Duncan Hines -$400MM
-- Strategy: Set new products long-term strategic vision for Baking division - $
250 million.
-- Branding: Repositioned Duncan Hines brand to best reflect consumer segmentati
on need states and emotions.
-- JV/Business Integration: Developed strategic alliance with Kellogg's corporat
ion, which resulted in the introduction of many highly profitable co-branded pro
ducts. Key player in the integration of Duncan Hines business from P&G to Aur
ora foods.
THE PILLSBURY COMPANY, Minneapolis, MN
1993-1998
Marketing Manager - Pillsbury Brand - Refrigerated Dough, - $140MM
1997-1998
-- Strategy: Set long term strategic direction for traditional biscuits. Develo
ped new Hungry Jack copy strategy to leverage product assets more effectively.
-- Branding: Repositioned Big Country Biscuits as a meal solution product to dri
ve long term vitality.
Marketing Manager - H?en-Dazs Brand, - Away from Home Portfolio $150MM
1997-1997
-- Sales Execution / P&L Focus: Turned C-Store business around from -20% decline
to 30% increase.
-- Channel/Product Management: Lead strategic channel prioritization and rationa
lization work which yielded 10% reduction in total business cost to serve.
Associate Marketing Manager - H?en-Dazs Brand, "Better-For-You" Products
- $100MM 1995-1997
-- New Products: Delivered from concept to market, 4 new sorbet flavors resulti
ng in an incremental $5MM in sales.
-- P&L Management: Identified and lead cross functional teams to deliver cost re
ductions of $2MM while delivering a preferred product positioning.
Assistant Product Manager - Old El Paso Brands
1993-1995
-- JV/Strategic Alliances/Marketing Strategy: Assembled strategic alliance betwe
en Pet, Inc. and Eagle Snacks division of Anheuser-Busch, which drove over $2 mi
llion in profit.
-- New Products: Led new products team to introduce regular and reduced fat vers
ions of Cheese 'n Salsa products.
NESTLE USA, Sunline Brands division, St. Louis, MO
1990-1993
Marketing Analyst
Developed first database for forecasting of products, drove implementation use o
f IRI data, and developed first of it's kind: "Search the Earth" process for new
products. Launched first King-Size products for Sunline Brands delivering over
$1MM.
EDUCATION
JOHN M. OLIN SCHOOL OF BUSINESS
WASHINGTON UNIVERSITY, St. Louis, MO
BS in Business Administration May 1990. Coursework focused on Marketing and Corp
orate Finance
Additional MBA level coursework in Marketing and Finance in 1992-93
AWARDS and RECOGNITION
2004 PMA Gold Reggie - Event Marketing/Community Relations, Quilted Northern and
Susan G. Komen partnership. Recognized for superior execution of an integrated
event/grass roots promotion.