Randy Richards

1746 North 800 East * Lehi, UT 84043 * Home: 801.768.4041 / Cell: 801.319.0427 *
E-mail: rrac2256@westpost.net

Seeking new opportunity as ...

SENIOR-LEVEL MARKETING EXECUTIVE
22 Years High Visibility Experience
Global Campaigns, Integrated Marketing, and Strategic Alliance Expert
Achievement-driven Marketing/Programs Director with outstanding qualifications i
n all phases of global campaign development, field execution, integration with p
roduct roadmaps, cross-functional team management, and partner and program strat
egies. Innovative developer of strategic marketing initiatives that consistently
surpass expectations. In-depth program management experience from conception to
implementation through team development and leadership skills. At ease with bud
get limitations, deadlines, and high pressure situations. Strong ability to infl
uence thinking, forge strategic alliances, and build consensus. Metrics savvy an
d driven.

CORE COMPETENCIES
* Results Driven Leadership
* Global Campaign Development
* Alliance Relations and Marketing Programs
* Strategic Planning and Analysis/Metrics
* Global Field Marketing Development and Execution
* Corporate Marketing/Communications/Branding
* Corporate Events/Tradeshows
* Investor/Public Relations
* Writing/Editing Expertise
* Partner Marketing/MDF
* Precision Budget Management
* Cross-Functional Teaming/Leadership

QUALIFICATION SUMMARY
* High-caliber Marketing Director with over 22 years of international experience
in the high-tech industry
* Recognized and enthusiastic leader of corporate and partner marketing initiati
ves to generate leads, shorten the sales cycle, and drive revenue
* Metrics-driven and successful campaign development and execution for
mid-sized ($40M) to enterprise ($6B) organizations: on target, on budget
* Exponential improvement of lead quantity/quality from marketing programs while
significantly reducing budgetary spend - in one example reducing expenses from
$3M to $300K for customer conference, with overwhelmingly positive response
* Solid reputation and cohesive force for consensus-building, cross functional l
eadership, and strategic relationship brokering and management
* Innovator with a strong history of establishing marketing discipline, process,
and methodology
* Strong global orientation with extensive experience in working with internatio
nal and virtual teams
* Communications expert - written or oral - exceptional skills from boardroom to
tradeshows
* Driven, organized and detail oriented - comfortable in both leadership and han
ds-on roles
* Award-winning enterprise sales executive with solid understanding of the criti
cal interplay between sales and marketing

FORMAL EDUCATION
Juris Doctorate, J. Reuben Clark Law School - April, 1989
Brigham Young University - Academic Scholarship
Editor, BYU Journal of Public Law
Teaching Assistant - Family Law
Vice President, Phi Alpha Delta Legal Fraternity
Clerk, Utah Attorney General's Office - Criminal Appeals
Bachelor of Arts (English) - April, 1986
Brigham Young University - Academic Scholarship
Fluent in German - reading and writing
Wrote and Published Multiple Special Collections Articles - BYU Library

SPECIALIZED TRAINING
* Creative Thinking in Action, UCLA Extension
* Marketing Metrics and Dashboards, AMA
* Extraordinary Leader, Zenger/Folkman
* Making Masterful Presentations, Mandel Comms
* Effective Product Marketing, Pragmatic Marketing
* The Art of Winning, Valkyrie Management Comp
* Babson Management Training, Babson College
* Large Account Management Process, Miller Heiman
* Karrass Negotiations Training, Karrass Seminars
* Leadership Training, Harvard ManageMentor Plus

CAREER HIGHLIGHTS
* Led move to metrics-based campaigns by establishing global summit meetings, vi
rtual reporting teams, consistent usage guidelines and designs for salesforce.co
m usage and introduced global dashboard for campaign reporting
* Completely re-branded and updated established customer conference, reducing bu
dget from $3M to $300K and receiving outstanding internal and external reviews
* Invited by CMO Council to be a CMO Summit guest speaker: "Marketing in an Adve
rse Environment"
* Garnered over $1.5M in strategic alliance sponsorships and built the company's
first-ever worldwide consulting conference, bringing in over 1000 top consultan
ts
* Built a virtual high-tech training center inside a semi trailer and sent it to
40 locations in 3 months - receiving extensive television, newspaper, and onlin
e coverage along the way
* Led the marketing team responsible for successfully launching a new OEM-based
product line (appliances), which ultimately resulted in a spin-off company
REFERENCES
Carine Clark, SVP & CMO
Symantec, Inc.
Carine_clark@symantec.com
Jeff Hunsaker, President & COO
UK2 Group - US Operations
jhunsaker@yahoo.com
Bob Wise, Senior Vice President
Nuance Communications
Bobwise2000@yahoo.com
Craig Bushman, VP Marketing
Certiport
cjbushman@yahoo.com

PROFESSIONAL EXPERIENCE
Director, Global Campaign Planning and Analysis - August 2007-present
Symantec, Inc: global leader in security, storage and systems management solutio
ns to consumers and businesses
* Directed worldwide campaign rollout with three major global regions (Americas,
EMEA, APJ), leading virtual teams in strategic regional campaign planning, leve
raging of global resources and campaign plans, and alignment with global allianc
e programs to achieve goals of a $6B business
* Successfully consolidated disparate systems usage and reporting metrics into a
cohesive metrics strategy and global dashboard, giving actionable visibility to
$12M quarterly spend on campaign initiatives
Director, Integrated Marketing - January 2004 - August 2007
Altiris, Inc: worldwide leader of affordable IT life-cycle management solutions
* Directed innovative execution of global campaign strategies and plans, resulti
ng in activities such as seminars, direct mail programs, Webcasts, sales teaming
events, and other initiatives to support an $800M business
* Teamed with technology leaders such as HP, Dell, IBM, Intel, Microsoft, to lau
nch impactful co-branded marketing campaigns and programmatic initiatives in sup
port of joint business goals, successfully over-achieving established lead gener
ation metrics
Director, Corporate Marketing and Investor Relations - July 2001 - Jan 2004
The SCO Group: leading provider of UNIX-based infrastructure software
* Defined company's campaign strategy from ground up and led worldwide execution
, including direct marketing, channel training and sales resources, branding awa
reness and advertising, joint channel marketing programs
* Led full-scale rebranding of company from Caldera to The SCO Group
* Maintained relationship with key corporate investors, analysts, brokerage firm
s, and investor relations agencies via various outreach programs, including Web
presence, IR kits, presentations, and other collateral
Director, Global Alliance Programs - July 2000 - May 2001
marchFIRST: international systems integrator and internet consulting company
* Recruited from Novell by marchFirst Chief Technology Officer to direct global
Alliance program of services and deliverables, as well as recruitment and manage
ment tools for high-tech industry partners
* Produced multi-million dollar (sponsored) technology conference for over 1000
worldwide consultants, sponsored jointly by marchFirst and its Global and Strate
gic Alliance Partners.
Director, Novell Global Sales Programs/OEM Marketing - July 1998 - July 2000
Manager, Enterprise Consulting Partner Program - August 1995 - June 1998
Senior Account Executive (WordPerfect/Novell) - July 1989 - August 1995
Novell: leading provider of infrastructure software
* Managed development, design, and distribution of sales and marketing initiativ
es for OEM sales team, ASP/ISP initiatives, Services sales, and Novell's new net
work appliance business with leading high-tech OEMs
* Delivered strategic partner program and co-marketing programs for global high-
tech consulting agencies
* Sold WordPerfect/Novell software to fortune 500 accounts in Midwest US
* Received Employee of the Year Award and Novell Quota Plus Club Award

RECOMMENDATIONS
"Randy was great to have on our team. He was very detail oriented and managed co
mplex programs and relationships with ease. During one particular event when a v
endor disappointed us Randy rose to the occasion and pulled out all the stops to
ensure that our event was a success."
Bob Wise, Sr. Vice President Mobile Care - Nuance Communications

"Randy is top notch...enough said. He has a brilliant strategic marketing mind a

nd a flair for creative campaigns. Randy is a doer who makes things happen. He i
s one of the best writers I have worked with and is always up for "thinking outs
ide of the box" when needed. He is a solid team player, has pure motives and dem
onstrates excellent leadership skills. Randy is a winner no doubt."
Jeff Hunsaker, President/COO, US Operations - UK2 Group

"Randy is a pleasure to engage with. As a sales leader who knows the importance
of working in an environment where marketing can drive revenue, Randy was able t
o help me establish this. Randy was helpful in my education as it relates to sel
ling into the tech vertical when he and I first began working together. Randy is
driven and can commit and accomplish on time as well as use his creativity to d
rive sales results from the marketing side."
Alan Raymond, Senior VP Global Channel Sales - Certiport

"Randy is brilliant at what he does. He's a strategic, creative thinker who is g

reat at execution. He makes the people around him better, and is fun to be aroun
d. Randy is a producer... someone you can count on. C-level executives love him
because he makes them look good."
Shaun Cutler , Director, Strategic Alliances , The SCO Group

"I had the pleasure of working with and for Randy for a number of years. I alway
s found Randy to be extremely fair - genuinely interested in the opinions and at
titudes of his direct reports, gracious in soliciting and accepting feedback, an
d firm in his direction and ability to focus the team on the task at hand. He is
very capable at fostering a true "team" mentality, and gifted in his ability to
motivate you to do your best. However, the one thing that most stands out to me
about Randy is his incredible creative ability. He has more original thought an
d brilliant ideas in a single day than most of the rest of us have in a year. Ou
r team consistently produced innovative and compelling materials, due to Randy's
thought leadership and ability to then foster and compile input from his team m
embers. I wholeheartedly recommend Randy to anyone, as I believe would anyone wh
o has had the good fortune to work with him."
Kent Wimmer, Marketing Manager - Novell

"Randy brings many valuable skills to each position he holds and is one of the m
ost talented people I've worked with. He has the reputation of being the guy you
go to when you need something done and done well. He has a rare combination of
being extremely creative while maintaining a high level of organization and atte
ntion to detail. Randy is also an excellent manager and has a natural ability to
bring out the best in people around him."
Michelle Chatwin, Production Manager - Verite

"I have worked with Randy for several years and I am continually struck by his a
bility to innovate and produce quality work. Further, Randy can understand the c
ustomer and what it will take to get a response, helping to further the sales pr
ocess. I highly recommend Randy's work."
Erik Hughes, Senior Product Marketing Manager - Symantec

"Randy is a smart man. He provided excellent insights into the marketing team's
strategy and executed plans very well. His sense of humor also livened up the wh
ole team. It would be a pleasure to work with Randy again in the future."
Benoy Tamang, President/CEO - The Shopping Nanny

"Randy is incredibly easy to work with. Not only is he smart in his decision mak
ing but he is very creative and witty. Have I ever been in a meeting with Randy
and not laughed at something or other. No. It honestly doesn't feel like work wh
en working with Randy. He is very talented at bringing out the best in people. I
highly recommend him to anyone who can take a job and make it fun and effective
."
Kip Henrie, Creative/Art Director - Zombie Design