Laws of Simplicity, John Maeda

http://weblogs.media.mit.edu/SIMPLICITY/

1. A complex system of many functions can be

simplified by carefully grouping related functions
http://weblogs.media.mit.edu/SIMPLICITY/archives/000113.html#firstlaw
2. The positive emotional response derived
from a simplicity experience has less to do
with utility, and more to do with saving time
http://weblogs.media.mit.edu/SIMPLICITY/archives/000160.html
3. When the richness of an experience
is increased in a manner that facilitates
the perception of the overall intent,
by all means don't skimp. Add more!
http://weblogs.media.mit.edu/SIMPLICITY/archives/000182.html#law
4. The more you know about something beforehand,
the simpler it will ultimately be perceived.
http://weblogs.media.mit.edu/SIMPLICITY/archives/000185.html#law
5. A material's failure to comply to a specific application
provides indication that its more natural usage lies elsewhere.
http://weblogs.media.mit.edu/SIMPLICITY/archives/000187.html#law
6. In order to "feel," you gotta have noise.
Too much noise, and all you've got is noise.
http://weblogs.media.mit.edu/SIMPLICITY/archives/000196.html#law
7. The more care, attention, and effort applied
to that which is less, the more it shall be perceived
as more than it really is.
http://weblogs.media.mit.edu/SIMPLICITY/archives/000204.html#law
8. Recognize not only the absolute laws of
the physical universe as important constraints,
but also the artificial laws as of equal importance
when striving for simplicity.
http://weblogs.media.mit.edu/SIMPLICITY/archives/000210.html#law
9. Simplification most commonly occurs through
conscious reduction; the more uncommon form
involves subconscious compression.
http://weblogs.media.mit.edu/SIMPLICITY/archives/000216.html#law
10. Less breeds less; more breeds more.
Equilibrium is found at many
points between less and more,
 but never nearest the extrema.
http://weblogs.media.mit.edu/SIMPLICITY/archives/000230.html#law
11. Simplicity is about subtracting the obvious, while adding the meaningful.
http://weblogs.media.mit.edu/SIMPLICITY/archives/000296.html#law
12. A pure and resonant experience
is only as simple
as the greater context
where it is appreciated.
http://weblogs.media.mit.edu/SIMPLICITY/archives/000301.html#law
13. Electronic devices cannot achieve the ultimate level
of simplicity unless they are not only untethered,
but have (at least) the appearance of being unpowered.
http://weblogs.media.mit.edu/SIMPLICITY/archives/000303.html#law