SUSAN McKENZIE

(cell) 951-310-0133
1330 NW 166 Ave * Pembroke Pines, FL 33028
smb91c2c@westpost.net

MARKETING EXECUTIVE
Talented marketing strategist who excels in propelling market share and profitab
ility by translating data analysis into successful marketing strategies for Fort
une 500 companies. Versatile performer with B2B / B2C marketing expertise, opera
tional and budgeting skills, and technology acumen. Outstanding performance in a
ll marketing activities, including catalogs, direct mail, online promotions, and
national and regional campaigns.
Key strength is ability to simultaneously deliver vision and execution- conceptu
alizing game-changing ideas for business solutions while providing tactical lead
ership to achieve mission-critical results.

PROFESSIONAL EXPERIENCE
HSNi (Cornerstone Brands - Smith+Noble) - Corona, CA 2007-Present
$2.8B interactive multi-channel retailer shipping 50M products annually.
MARKETING DIRECTOR
Fulfill Smith+Noble's unique marketing demands to drive sales of window treatmen
ts through high-impact marketing plan creation and implementation. Manage $21M b
udget and 2 analyst and planner direct reports. Lead efforts to identify new opp
ortunities and capture revenue growth in non-traditional markets and channels. D
esign and execute promotional activities and media campaigns for radio, TV, and
newspaper advertising.
* Sales Growth. Delivered explosive growth, igniting sales by 300+% yoy by launc
hing Shop at Home in-home design consultation program that generated qualified l
eads.
* ROI Optimization. Shifted 20% of off-line spend to high-performing online chan
nel that produces 56% of sales, resulting in significant ROI of marketing dollar
s.
* Alternative Media. Tested alternative marketing vehicles with small amount of
budget to mitigate risk of underperformance. Selected successful vehicles that g
enerated significant buzz and now produce 12% of overall sales.
MARS INC. - Henderson, NV 2004-2007
Manufacturer of confectionary, food, and petcare products; 70,000 employees.
MARKETING DIRECTOR - DIRECT TO CONSUMER
Developed annual circulation and marketing plans for catalog, direct mail, email
, and online initiatives. Worked with key vendors including outside agency, list
brokers, data service bureau, and printer. Managed $18M budget and 4 direct rep
orts. Drove growth of customer base by leveraging multi-brand database of consum
er information to evaluate new customer acquisition programs, media options, and
marketing vehicles.
* Sales Growth. Soared over marketing goals with 500+% increase in sales and 300
+% in customer base by planning, directing, and executing all aspects of direct
and e-commerce marketing for gourmet chocolate products and M&M's World stores.
* Web-based Innovations. Increased Internet sales from 30% to 70% of total by la
unching redesigned website and online affiliate programs.
* High-Profile Accounts. Provided strategic leadership for multi-million dollar
licensing deals with partners such as Disney, NASCAR, and Wal-Mart.
OFFICE DEPOT INC. - Delray Beach, FL 2001-2004
$14.5B global supplier of office products and services.
CIRCULATION MANAGER
Overhauled struggling operations to achieve sustained revenue growth. Created an
d managed annual circulation plans for 40+M catalogs to maximize sales. Managed
marketing budget of $41M and 2 analyst direct reports. Held full responsibility
for $615M revenue results. Implemented and evaluated direct marketing programs a
cross all channels including direct mail, Internet, and call center.
* Business Turnaround. Transformed negative yoy trend to 12% growth by revamping
mail plan and contact strategy to target strong prospects, and by uncovering bu
siness opportunities through data analysis.
* Cost Savings. Achieved $36M in savings by renegotiating print production contr
acts.
* Marketing Programs. Co-launched popular and effective in-store loyalty and rew
ards program including 5% Back to School Program and Star Teacher Program.

gNEIL INC. - Sunrise, FL 1999-2001

#1 provider of HR solutions nationwide, serving 1M businesses through catalogs,
direct mail, and website sales.
MARKETING SPECIALIST
Advanced company's business growth goals by orchestrating each week the timely a
nd efficient delivery of 2+M pieces of print, mail, Internet, and fax messages.
Planned and executed marketing plans for both existing customers and for prospec
ts. Performed model application and testing, and list management and brokerage.
* Market Research. Delivered rigorous analysis of market segmentation and custom
er behavior that strengthened executive strategic decision making.
KEMPER NATIONAL SERVICES - Plantation, FL 1997-1998
Insurance company with multiple product lines.
PRODUCT MANAGER
Laid groundwork for new business opportunities by producing product marketing ma
terials, presentations, proposals, and trade show materials. Spearheaded strateg
ic planning for marketing and business development activities.

EDUCATION
MBA - KENNEDY WESTERN UNIVERSITY - Agoura Hills, CA, 2008.
BS in Business Administration (minor in Marketing) - FLORIDA A&M UNIVERSITY - Ta
llahassee, FL, 1997.

INTERNSHIPS
IDM (Integrated Systems Solutions Group) - Co-op Project Manager - Atlanta, GA,
1996.
Lyondell Petrochemical - Accounting Intern - Houston, TX, 1995-1996.

AFFILIATIONS
National Association of Female Executives
American Marketing Association
Direct Marketing Association