Robert J.

Masiello 59
Trimble Avenue
973.960.3011 M
Clifton, NJ 07011
973.546.2727 V rmbb5168@west
post.net

Objective: A professional position in marketing, communications and sales that c

apitalizes on my creative skills, experience, business and media contacts, and n
etworking abilities.
Metro Communications PR & Marcom (1981 - present): I have operated Metro Communi
cations independently either as a full-time or part-time public relations, commu
nity affairs and marketing communications consultancy that serves financial serv
ices providers, healthcare professionals, B2B firms, and nonprofit groups.
Mainly Meetings Travel LLC (2006 - present): I am a partner in a travel agency t
hat specializes in developing unique travel programs for specific markets includ
ing older adults and special needs groups, as well as creating fundraising oppor
tunities for the not-for-profit market.
Eisner & Lubin, LLP (2003 - 2004): Serving as Marketing Director, I helped this
small accounting firm project itself in the New York-New Jersey market. I did a
considerable amount of direct networking on behalf of the firm through business
associations, trade shows and other venues, while pushing forward a highly succ
essful media relations program.
ITAC, the Industrial & Technology Assistance Corporation of New York City (1997
- 2000): As marketing & public relations director, I assisted ITAC in projecting
its consulting services beyond its Manhattan base into all Five Boroughs to bet
ter serve the industrial and technology sectors of New York City. As ITAC is pa
rt of the nationwide Manufacturing Extension Partnership, I was instrumental in
implementing joint marketing and communications efforts with other MEP centers i
n the Tri-State Area.
Borg-Warner Security Services (1985 - 1992): As associate director of corporate
communications, I created and directed marketing and communications programs bot
h nationally and internationally for the six divisions of the then largest and b
roadest-based security services company in the world. These subsidiaries includ
ed Burns International Security Services, Wells Fargo Alarm Services, Wells Farg
o Armored Service Corporation, Pyrotronics Fire Protection Services, and Pony Ex
press Courier Service Corporation, with more than 50,000 employees and 500 locat
ions worldwide.
FCB Communications (1977 - 1981): Serving as an PR account executive with FCB's
Carl Byoir & Associates and Albert Frank-Guenther Law units, I provided PR suppo
rt for financial clientele and led the highly successful urban affairs campaign
for Eastern Savings Bank in the Borough of the Bronx, New York City.
New Jersey Bank, N.A. (1969 - 1977): After joining the bank as a member of the m
anagement training program, I was assigned to Public Relations where I rose to h
ead the department in five years. I was instrumental in making the initial headw
ay for the bank into new markets throughout North Jersey, initiatives with the m
edia, special events, award-winning pro-active community relations efforts, and
developing the financial communications program including annual reports for the
bank's holding company, Greater Jersey Bancorp.
Continued
Robert J. Masiello/2
Areas of experience:
Public Relations: I have served as project director for two award-winning corpor
ate annual reports; writer and media relations contact person for producing and
placing news releases; produced award-winning newsletters, public speaking and s
peechwriting; articles and other informational materials; handled crisis communi
cations situations; developed special events; produced and placed informational
cable television programs; and created a greater awareness of my clients and emp
loyers through my personal participation in various associations.
Community Affairs: In developing outreach to segments of my employers or clients
' markets, I have personally created and directed a variety of programs ranging
from the award-winning Bank-mobile Museum for New Jersey Bank, a series of award
-winning urban affairs efforts in the Bronx that reversed a client bank's negati
ve standing in its service areas; new facility openings; charitable and fund-rai
sing affairs; leadership of community institutions; and direct corporate philant
hropy programs.
Marketing Communications: My experience includes producing print and electronic
advertising; creating marketing materials such as brochures; developing specialt
y advertising materials from conception to production; promoting special events
such as branch openings; producing exhibits and displays; creating slide, PowerP
oint and video presentations; and providing direction and coordination with othe
r areas and departments of the client or employer.
Awards & Affiliations:
* New Jersey State Banking Award for Community Affairs Program award
* Community Affairs Council of New York City award for Urban Affairs programming
* New York Savings Bank Association Award for the Best Newsletter
* Currently active in the North Jersey Regional Chamber (Membership & Marketing
committees, Power Networking Group, and Sounding Board for small businesses)
* Participant in three networking and business development organizations
* Past President for Purchasing & Sales of the Greater Paterson Chamber of Comme
rce
* Former Board member of the North Jersey Regional Chamber of Commerce and Chamb
er Foundation Board, and Economic Development committees
* Meadowlands Regional Chamber of Commerce Marketing Committee
* Tri-County Chamber (Wayne, NJ)
* Member of the Downtown Clifton Special Improvement District
* Founding board member, past president and treasurer of St. Peter's Haven for H
omeless Families
* Past president of the Passaic County Historical Society, chair of the Passaic
County Heart Association, and vice president of the Great Falls Development Corp
oration
* Former member of a Congressional advisory committee on housing
* Interim editor of Commerce & Industry Association of New Jersey's Commerce Mag
azine as well as facilitator for CIANJ's CEO Roundtable Groups
Education: Graduated from Rutgers University with a degree in Political Science
(Recipient of Loyal Sons of Rutgers award); participated in professional seminar
s, courses and workshops related to public relations and marketing communication
s.
References will be provided at interview.