Lori E.

Kain
653 Clark Hollow Road f Pine City, NY 14871 f (607) 734-9835 f
lkbb6a72@westpost.net
Objective
To obtain a position that will directly further my level of experience
and abilities and in doing so, positively enhance the overall fiscal,
managerial, and customer related aspects of the company/organization.
Summary of Qualifications
* Highly organized, strong attention to detail, self directed,
ability to multi-task and reprioritize quickly in a fast-paced
environment.
* Excellent communication; demonstrated ability to communicate
effectively with internal and external clients. (b2b and b2c)
* Strong knowledge of marketing, public relations, and sales needs,
practices, reporting, and objectives, aligned with equally solid
business acumen to ensure long-term corporate success of marketing
and public relations efforts.
* Exceptional team leadership and management skills; able to manage,
mentor, and motivate teams, while coordinating with all production
and development departments.
* Thrive in dynamic and fast-paced environments, while remaining
focused and innovative.
* Influential communications skills, adept at establishing and
maintaining loyal and lasting relationships with clients, vendors,
and key partners at all corporate levels, while preparing and
presenting corporate strategies, product presentations, and client
communications.
* Proficient with Microsoft Word, Excel, PowerPoint, Adobe InDesign,
and other MCIF software; adept at promptly mastering new
technologies and adapting to existing corporate infrastructures.
Professional Experience
corning federal credit Union, corning, ny (77,000+ membership) 3/2006
-4/2010
Public relations/community outreach/governmental affairs Specialist

Developed first public relations department and governmental lobbyist

position within Credit Union. Responsible for corporate communication
strategy and written material on key external and internal projects.
Developed and maintained relationships with local organizations,
industry and media contacts to foster a positive image of the Credit
Union. Lobbyist on credit union industry issues at Federal (Capitol
Hill) and State government levels (Albany).
* Developed and implemented 3 year strategic plan for public
relations initiatives.
* Evaluate and orchestrate participation in press conferences,
speaking arrangements, press events, while maintaining strong
media/press relationships.
* Develop broad-based PR ideas that have strong Marketing and
Product Development components.
* Develop all press release material as well as media spokesperson
 for the Credit Union.
* Assisted Marketing Dept. in development of newsletter articles and
design.
* Create and implement small (100 people) and large scale community
events (4,000+ attendance) sponsored by the Credit Union.
* Recommend and analyze position of Credit Union on Local, State,
and Federal policy/regulation issues in financial industry to
President/CEO.
* Assist marketing department in analyzing community needs and
development of new products/services.
* Prepare written material on behalf of Credit Union to specific
members of Congress, Treasury, and to the President of the United
States as well as external members/businesses.
* Responsible for development and implementation of all fundraising
activities - United Way, CU Cares for Kids, March of Dimes, Blood
Drives, and other nonprofit events with CCU participation.
* Developed and implemented comprehensive volunteer program for
Credit Union employees in New York, Pennsylvania, and North
Carolina markets served.
Lori E. Kain

Page Two
Elmira Savings Bank, Elmira, NY 1/2003- 12/2005
Public Relations/Media/ Marketing Manager Position eliminated due to
downsizing
Recruited by VP of Marketing. Develop and implement the public
relation plans for the bank. Website management as well as Annual
Report and Proxy development. Key member of budget allocation
committee. Lead the creative development and implementation of
marketing plans. Maintain bank contact and involvement with civic and
charitable organizations throughout various counties.
* Compile and analyze market research data. Recommend strategies and
programs to establish goals developed for the department.
* Acquire competitive pricing structures and fees for analysis of
products. Contribute to the development of new products and
services.
* Design, writing, and implementation of new website.
* Develop and implement new communication procedures - internal and
external.
* Responsible for writing, design and production of promotional
materials including sales and direct mail collateral.
* Develop and implement small and large scale events within the
community (Corporate Citizen initiatives)
* Developed new tools for effective and timely internal
communication of marketing promotions as well as media events.
* Committee chair for CRA (Community Reinvestment Act)
Time Warner Cable, Elmira & Binghamton, NY 1993 - 12/2002
System Sales & Marketing Manager (Elmira/Horseheads - over 27,000
customers)
Division Marketing Manager (Binghamton, NY over 240,000 customers)
The Binghamton Division was dissolved in 2005 with Executive
Management relocated to newly created Buffalo Division
Recruited to oversee all functional sales and marketing departmental
activities, including recruitment, training, and supervision of highly
motivated, productive, and customer-focused field sales team (18 to 23
individuals - commissioned based). Directly manage bulk and commercial
accounts and develop b2b contracts for cable service. Office in
Horseheads, NY specifically selected by Time Warner Corporate Senior
Executive Management as the only US beta test and launch site for