MATTHEW A.

BOWMAN
PO BOX 1272, SANDY, UT 84091
HOME: (801) 949-4650
E-Mail: mbbc924e@westpost.net
LinkedIn Profile: http://www.linkedin.com/pub/7/7a1/6b3
Twitter: twitter.com/MBowmanMBA
SUMMARY
Marketing executive with over 10 years of progressive management experience who
delivers strong and sustainable gains in both emerging and mature B2B markets.
Demonstrated ability to develop strategy and build distribution channels that de
liver. Confident in large crowds and at senior levels. Closed multimillion doll
ar sales contracts. Experienced in new media. Track record includes senior posi
tions and consulting experience with start-up, turnaround, and growth environmen
ts in private and public sectors. MBA with strong return on investment results,
operational skills, and experiences. Excellent leadership and management skill
s, detail oriented with big-picture abilities. Seasoned strategist / tactician l
everaging 8A relationships, developing and executing successful penetration stra
tegies, and creating barriers of entry to the competition. Team player.

-B2B market evaluation, penetration & expansion

-Effective lead generation & cultivation
-Rejuvenating stagnant / declining sales
-Strategic business, market and sales planning
-ROI, profit optimization, and value proposition
- Social media marketing expertise
- Performance enhancement and portfolio management
- Competitive analysis, positioning, and pricing
- Product launch and life cycle management

SPECIALTIES
Marketing operation improvement, corporate marketing, online marketing, lead gen
eration, social media, viral marketing, branding, web usability, guerilla market
ing, competitive intelligence, market research, strategy, search engine marketin
g, search engine optimization, social networking, and promotion.
PUBLICATIONS & ACHIEVEMENTS
Articles; Contributed or Spotlighted
o Business Week Magazine (Staying on Top of Your Game by Anne Field, Business We
ek Small Biz, February / March 2007, p. 55).
o Silicon Slopes: Highlighted on CEO Spotlight program.
o Connect Magazine (Are You Correctly Measuring the Most Easily Measured Job in
Your Company? by Breeann Berger, Connect Magazine, June 2005).
o Business Week Magazine (The Evolution of Employee Training, Today's Tip, Novem
ber 19)
o Business Week Magazine (Best Small Cities for Startups, 2009)
o Marriott Business School Alumni Magazine (BusinessWeek Features Alumnus' Impro
vements to Sales Process, Fall 2007)
Other:
o Member of the Chief Marketing Officer (CMO) Council
o Frequent quest speaker with the American Marketing Association (AMA)
o Inductee into the Delta Mu Delta Honorary Society (MBA program)
o 2009 nominee for the v100 award (top 100 entrepreneurs of the year)
o Member Sandler Sales Training President's Club
o Speaker on BYU eBusiness lecture circuit, American Marketing Association, Sena
tor Bennett's Business Conference, Utah Cyberlaw Conference, Utah Government All
iance
o Relationship with the World Trade Organization and the former assistant secret
ary of commerce for international trade under President's Ronald Reagan and Geor
ge H. Bush for penetrating international markets.
PROFESSIONAL EXPERIENCE
4/2009 - PRESENT
ALLEGIANCE, INC. Industry leading Enterprise Feedback Management and Voice of th
e Customer service provider. Achieved Inc 500 status in February 2010, 5th fast
est growing software company in US.
ROLE: MARKETING DIRECTOR. Built comprehensive lead generation program includin
g market analysis, messaging development, best practices, and metrics establishm
ent. Performed competitive and industry analysis; focus group and industry surve
ys; consulted product roadmap development and marketing strategy.
* Improved number of monthly lead counts by 151% within 30 days; increased numbe
r of high quality leads by 113%.
* Marketing was responsible for 50% of company revenues. Exceeded quota by 113-
301%. Generated over 8,000 leads per quarter.
* Achieved operational efficiencies:
o Lowered average cost-per-lead from $33 to $25
o Lowered average cost-per-opportunity from $3,828 to $2,907
o High quality leads as percentage of total net new leads increased fro 16% to 3
3%
o Increased average opportunity size from $31,323 to $46,480.
8/2008 - 4/2009
WI5CONNECT, LLC (A 12-month-old upstart software development company providing e
nterprise LMS/online communities).
Role: SVP Marketing. Promoted to President & CEO after two months of employmen
t. Head of world-wide sales. Directed all corporate marketing, sales, and oper
ational initiatives. Headed software development efforts launching scalable plat
form in four months.
* Landed target beta customers totaling over 70,000 end users.
* Established distribution channels into Enterprise marketing (Global & Fortune
500), Mid-market, K-12 Education, and Federal Government yielding over $11 milli
on in agreements.
7/2005 - 8/2008
SIRE TECHNOLOGIES, INC. (An international enterprise software developer providin
g electronic content management [ECM] solutions)
Role: Senior Director, Marketing and Sales. Reported to CEO. Head of world-wid
e sales. Managed sales and marketing departments. Developed both long-range an
d short-range marketing plans. Formulated sales strategies with a dual focus on
increasing market share and margin.
* Took company revenues from below $10 million to ranking among the 500 fastest
growing software companies in the U.S. (2007 Software 500 - Digital Software Mag
azine) and made the Inc 5000 within two calendar years.
* Recruited and trained top performing sales executives, established aggressive
metrics, and introduced new sales technique and compensation plan.
o Resulted 160% revenue growth and $2.6 million increase in per account producti
vity.
o Reduced sales cycle from 18 months to 12; increased average sale size from $70
,000 to over $400,000
* Serving as product manager, launched two new products over a 2-year period - a
chieving immediate market prominence - accounting for 40% of company revenues.
12/2003 - 6/2005
iAssessment, LLC (An e-learning company offering enterprise ASP solutions)
Role: Vice President, Sales & Marketing. Reported to CEO. Developed all sales c
ollateral, value statements, positioning, market research, project management, s
ales team recruitment, training, and productivity.
* Achieved 204% increase in annual revenues within 24 months.
* Developed and executed penetration strategy resulting in 20% capture of market
.
* Implemented post-sales support resulting in 98.8% client retention.
* Increased number of licenses users by factor of three.
* Reduced sales cycle from six months average down to one month.

2/1998 - 11/2003
McKenzie Finch (An international financial, strategy, and tax consulting firm)
Role: Director, Global Corporate Marketing. Reported to CEO. Managed sales an
d marketing departments. Full P&L responsibilities.
* Managed a ~100-patner distribution channel through four direct reports.
* Targeted and acquired incremental service demand realizing almost $100 million
in transactions - mature market.
* Personally closed $20 million contract in a B2B transaction.
* Opened offices in Texas, Connecticut, and the Bahamas.
1/1997 - 2/1998
Advanced Technical Center (A technology education and consulting company)
Role: Controller
5/1994 - 12/1996
Capital Preservation Fund (Venture Capital)
Role: Account Executive
12/1992 - 5/1994
Prudential Financial Services (Investments, Securities)
Role: Financial Consultant
Summer 1989
Varian Associates
Role: Internship, Corporate Accountant
EDUCATION
1998 - 2000
Masters of Business Administration
Westminster - Gore School of Business
- Graduated with highest honors (GPA 3.97 on 4.0 scale)
- Delta Mu Delta honorary society inductee
- Marketing certificate
- Worked full time throughout the program
1989 - 1992
Bachelor of Science in Business Administration
Brigham Young University
- Information Systems emphasis
Keywords: social media, Web 2.0, online marketing, SEO, MBA, product marketing,
analytics, international, ROI.