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Corporate Ethics in Nigeria:

Emmanuel A. Erondu
A Test of the Concept Alex Sharland
of an Ethical Climate John O. Okpara

ABSTRACT. Behaving in an ethical manner is part ethical issues in Nigerian banks is important for
of the social responsibility of a business. How several reasons. First, since returning to civilian
employees perceive the business operates often drives rule after three decades of military rule, there
how they will treat customers. If employees think have been major changes in Nigerian society.
their organization is “ethical” they are more likely to That period of Nigeria’s history was noted for
behave in an ethical manner themselves. The study
corruption and an absence of business ethics.
focuses on the ethics of banking organizations in
Nigeria using a multidimensional framework devel-
Second, very little empirical research has been
oped from prior research. The data were analyzed to conducted on the way in which African business
test the robustness of the dimensions and evaluate is conducted. Nigeria is the most highly popu-
whether the framework applies to an African business lated country in West Africa, and has one of the
setting. The results support the dimensional structure more prosperous economies of the sub-Sahara
and the hypothesized relationships between the region. The natural conclusion of the above
dimensions. arguments is that if Africa’s economies are to
grow, then businesses have to embrace an ethical
approach to business. The extent to which
The role of ethics in business has long been in Nigerian business has adopted an ethical
focus among business scholars and business approach may be a good indicator of the
leaders over the years (Kolade, 1999). There is a economic prospects of the region.
general consensus that as a matter of policy, every Finally, Nigerian banks do not have a very
business organization should be committed to good reputation among Nigerians for their
operating in a manner that is ethically sound and ethical behavior. There have been a number of
transparent. Failure to act in an ethical manner incidents where questionable ethics have been
can often result in a poor reputation, lost cus- prominent, including instances where banks have
tomers, and reduced profits. Wole (1998). closed overnight leaving depositors stranded and
Behaving in an ethical manner, is seen as part dependent on the (corrupt) government for
of a social responsibility that business must recourse.
accept. It is based on the philosophy that business The current study uses prior contributions by
ought to impact the society in ways that Victor et al. (1993) and Ferrell and Fraedrich
transcend the profit maximization objective. Ola (1997) as a departure point. These authors
(1998). In his book, “just business” Steinberg propose conceptual frameworks that can be
(1994) argued that ethics in the world of business combined in a study of Nigerian banks. The
involves “ordinary decency” which encompasses purpose of the current research is to evaluate the
such areas as integrity, honesty and fairness. The extent to which the frameworks are viable for
extent to which the “world of business” has evaluating ethics in Nigeria. Furthermore, the
accepted integrity, honesty, and fairness, is the research extends the framework by using linear
subject of much debate. regression to evaluate the extent to which
The following study focuses on the ethics of environments internal to the business impact the
banking organizations in Nigeria. The study of way in which a company is evaluated externally.

Journal of Business Ethics 51: 349–357, 2004.


© 2004 Kluwer Academic Publishers. Printed in the Netherlands.
350 Emmanuel A. Erondu et al.

The paper is composed of three sections; the through legislation or other regulatory require-
first is a literature review and model develop- ments. It is assumed that by embracing ethics,
ment. The second is a Methodology section with business can pre-empt their operations being
Results of the data analysis. The final section regulated or penalized.
discusses the conclusions implications of the When business organizations behave ethically,
study. they are helping to create a society that is imbued
with such virtues as honesty, integrity and
fairness, which will ultimately benefit them in
Literature review many important ways. In other words, there is a
belief that business organizations have a moral
Ethics, as a science, is the reflective study of what obligation to support and assist the society by
we ought to do, or how we ought to live endorsing an ethical culture.
(Ekennia, 1998). In other words, the term Nigeria has a history of corrupt and uneth-
“ethics” relates to choices and judgments about ical business and government practices. The
acceptable standards of conduct that guide the principle of endorsing an ethical culture does not
behavior of individuals and groups. The study appear to have been embraced by Nigerian
of ethics focuses on issues of practical decision- businesses, especially banks. For instance, in the
making, including the nature of ultimate value, past, commercial banks have disappeared
and standards by which a human action can be overnight unannounced leaving patrons or cus-
judged right or wrong, good or bad. Ethics tomers stranded and desperate.
applies also to any system or theory of moral Based on the above discussion, an intriguing
values or principles Adenubi (1999). Wherever question arises; if society benefits from ethical
there is a community of people, there are norms business behavior, do individuals working for
and mores that guide peoples’ behavior. unethical businesses benefit from behaving
Every culture has approved moral standards unethically? That is, do employees endorse and
for her citizens; these constitute their morality reinforce the unethical behavior of their
Dandaura (2000). But ethics are a reflective employers despite the fact that such behavior
approval of some of these norms by giving damages the society and thereby their own
reasons which transcend purely personal or welfare? Without a change in personal behavior,
domestic considerations. Ethics eschew bias and it is unlikely that organizational or societal
arbitrariness and require us to treat similar cases change is possible. To start analyzing this issue,
alike. Ethics offer impartial and universal sound the current study focuses on whether employees
reasons for living. of Nigerian banks believe that they work in an
The question becomes; has business any- ethical climate.
thing to do with ethics? Given that business
activity plays a significant role in the welfare of
a society’s citizens, people within that society Organizational ethical climate
have a right to expect that businesses accept
their role as “citizens” and that businesses will An organizational ethical climate can be defined
behave as good citizens; that is, they will behave as the stable psychologically meaningful percep-
ethically. tions members of organizations hold concerning
Proponents of ethics in business often argue ethical procedures and policies existing in their
that it is in the interest of the business organiza- organizations (Schneider, 1975; Victor and
tion to behave in a way that recognizes the need Cullen, 1988). Employee’s perceptions about the
for moral and ethical content in managerial ethical climate of their organizations are affected
decision making because it will ultimately benefit by organization’s policies, procedures, and reward
the business Ola (1998). It is also necessary to systems as well as her formal and informal
be ethical because the society will eventually systems Barnet et al. (2000). An ethical climate
force recalcitrant businesses to behave ethically assists employees as they evaluate issues and
Corporate Ethics in Nigeria 351

consider alternatives, and that it helps to guide (1) Egoism: An egoistic or instrumental crite-
members in the determination of acceptable and rion is based on the moral philosophy of
unacceptable behavior at work. egoism, which implies that a consideration
The dominant ethical work climate is an of what is in the individual’s best interest
individualized, dynamic perception (Wyld and will dominate the ethical reasoning process
Jones, 1977). The ethical climate of a corpora- (Ferrell and Fraedrich, 1997).
tion is also just one aspect of the total work (2) Benevolence: The benevolence or utilitarian
climate of the organization. criterion is based largely on utilitarian
Banks in developing economies like Nigeria principles of moral philosophy, which
are clearly acting out of a desire to make money. suggest that individuals make ethical deci-
However, as noted above, the need for profit has sions by considering the positive or nega-
to be tempered by the need to be a good cor- tive consequences of actions on referent
porate citizen. The extent to which employees others (Ferrell and Fraedrich, 1997).
believe that the bank tempers its desire for profit (3) Principled: The principled or deontological
with its need to be a good citizen is the frame- criterion is based in large part on deonto-
work for the current study. logical principles of moral philosophy,
which posit that individuals make ethical
decisions after considering actions in
Theoretical framework regard to universal and unchanging prin-
ciples of right and wrong (Ferrell and
This study builds upon the constructs developed Fraedrich 1997).
by Victor and Cullen (1987, 1988) and Cullen
et al. (1993), the most fully developed to date. Victor et al. (1993) developed another frame-
Victor and Cullen argued that a number of work that focused on the organization. That is,
different types of ethical climates are likely to employees are aware of three “domains” or
exist in organizations. Kohlberg (1981) and dimensions within which they are affected by
Victor and Cullen (1987) postulated the exis- corporate climate. These dimensions are an
tence of three distinct ethical criteria or standards Individual dimension, a Local dimension, and a
associated with different ethical climates; Egoism, Cosmopolitan dimension.
Benevolence, and Principled. The organizational climate impacts how an
Ferrell and Fraedrich (1997) made an excel- employee sees him or herself directly or individ-
lent attempt at clarifying the domain of these ually. The climate affects how an employee
criteria. These researchers identified that the interacts with other people and departments
three ethical criteria differ in terms of the (locally). Finally, the climate influences how an
decision rules used in moral reasoning. employee identifies with external groups,
Therefore, the differences between them can be including customers, suppliers, and other stake-
described as follows: holders. Table I combines the Victor et al. (1993)

TABLE I
The dimensions of ethical climates

Ethical criteria Locus of analysis

Individual Local Cosmopolitan

Egoism Self-interest Company profit Efficiency


Benevolence Friendship Team interest Social responsibility
Principled Personal morality Rules & procedures Laws & professional codes
352 Emmanuel A. Erondu et al.

approach with that of Ferrell and Fraedrich


(1997).
The combination of the two approaches above
results in some potentially interesting research
questions. In particular, the “individual” and
“local” columns are essentially internal percep-
tions of the ethical climate; the Cosmopolitan
column represents and external perception. From
an employee perspective, it would be logical to
expect that the company’s internal environment
will shape the way in which the employee
believes the firm is perceived externally. That is,
if employees perceive a company to be “uneth-
ical” because of its internal rules or the way it
treats individuals, then those employees are likely
to perceive the company to be perceived as
unethical externally. Therefore, the Individual
and Local perspectives “drive” the Cosmopolitan
perspective. From this departure point, a number
of hypotheses can be developed (see Figure 1).

H1: The motivations of Self-Interest and


Company Profit are predictors of how
the organization is viewed in terms of
Efficiency.
Efficiency = f (Self-Interest, Company Profit)

It is usual for the interests of an individual to


conflict with the interests of the organization,
and therefore, the relationship between Self-
Interest and Efficiency is expected to be nega-
tively correlated. The drive for Company Profits
is usually positively correlated with Efficiency,
Figure 1.
and therefore, it is anticipated that this relation-
ship will be positively correlated.
organization adheres to Law and
H2: Friendship and Team Interest are predic- Professional Codes.
tors of how the organization is viewed
Law & Professional Codes =
in terms of its Social Responsibility.
f (Personal Morality, Rules & Procedures)
Social Responsibility =
f (Friendship, Team Interest) It is anticipated that the signs of the predictor
variables will be positive.
It is anticipated that the signs of the predictor These hypotheses can be tested using struc-
variables with the dependent variable will be tural equation modeling; a technique often used
positive. in confirmatory studies. The current research is
exploratory in nature, and requires verifying the
H3: Personal Morality and Rules & extent to which the dimensions identified in the
Procedures are predictors of how the model development stage are present in a new
Corporate Ethics in Nigeria 353

domain; that is, the Nigerian business environ- instrument in each area. Then the survey instru-
ment. Due to the exploratory nature of the ment was submitted to a panel of experts in
research it was decided to use two less powerful Nigeria for validation. The panel was asked to
statistical techniques in testing the model; factor review the content of the items in each of the
analysis and regression. instruments and determine if the items were
within the linguistic capabilities and under-
standing by the subjects in Nigeria.
Methodology The same instrument was administered on two
occasions using different respondents. This
Sample and survey administration provided two sets of data for analysis. Each data
set contained 200 respondents.
The sample for this study consisted of bank
employees of various commercial banks in
Nigeria. The research questionnaire was admin- Results
istered to a random sample of 200 employees.
The companies were chosen at random from a Both data sets were loaded into SPSS files. One
directory of Lagos businesses. To enhance the file was subjected to a factor analysis to confirm
response rate, the questionnaires were delivered that the items loaded onto the intended dimen-
by hand to the addresses of the banks and col- sion (Kim and Mueller, 1978). The results
lected by hand on a scheduled pick up date. demonstrate that several items “cross” load on
Distribution was conducted this way to avoid the two or more dimensions. These items were
problems with the local mail system and to fit removed to improve the scales for each dimen-
with local cultural issues, such as knowing the sion.
background of the researcher, and the purpose of Once the scales had been “purified”, each
the research. Nigerians will rarely respond to scale was verified in the second data set using
anonymous surveys and want to know the person reliability analysis. Each of the items contributes
and the subject of the research before responding. its respective scale and the scales are not improved
The survey was developed using the Victor et by removing any items (Carmines and Zeller,
al. (1993) dimensions set out in Table I above. 1979).
That is, several items were generated using the Table II reflects the results of the data collec-
nine dimensions. The survey was reviewed by tion. Using a test of means, the only dimension
academic experts for accuracy in the context of with a mean that is significantly different from
ethical behavior in Nigeria and understandability. the others is Personal Morality (mean = 1.8033;
Minor changes were made to improve the standard deviation = 1.1630). Therefore, the

TABLE II
Means and standard deviations for 9 dimensions

Ethical criteria Locus of analysis

Individual Local Cosmopolitan

Egoism Self Profit Efficiency


4.1296 (0.8883) 3.99 (0.4566) 4.3967 (0.6273)
Benevolence Friendship Team interest Social responsibility
4.5950 (0.7292) 4.2700 (0.6594) 4.4517 (0.5143)
Principled Personal morality Rules & procedures Laws & professional codes
1.8033 (1.1630) 4.5522 (0.5130) 4.4472 (0.4349)
354 Emmanuel A. Erondu et al.

respondents disagreed only with the items Cosmopolitan dimension. That is, the individual
addressing the Personal Morality scale. The con- and internal dimensions determine the way in
clusions concerning this result are discussed which employees perceive the company treats its
below. other “publics”. These relationships are tested
Having established that the scales for each using linear regression. The results are shown in
dimension meet the reliability test, the the tables below.
researchers tested the nature of the relationship
between the Locus of Analysis dimensions. The Model 1: Egoism variables
hypotheses developed above suggest that the The regression model for this test can be set out
Local and Individual dimensions drive the as follows:

Model 1: Efficiency = f(Self-Interest + Company Profit)

TABLE III
Regression results for Model 1

Predictor F statistic R2 Beta t-test Significance

Model 58.550 0.369 0.0000


Self-interest –0.487 –7.164 0.0000
Company profit 00.729 10.725 0.0000

Dependent variable = Efficiency.

These results indicate the dimensions of Self- explain some 37% of the variance in the
Interest and Company Profit are significant pre- Efficiency variable. This suggests that other
dictors of the Efficiency dimension (F = 58.55; variables not included in the analysis may have a
p = 0.000). In particular, as employee percep- major impact on how employees perceive effi-
tion of the internal environment favors self- ciency within the organization.
interest, the drive for efficiency weakens (t =
–7.164; p = 0.000). However, when employees Model 2: Benevolence variables
perceive that the drive for company profit The regression model for this test can be set out
increases so does the drive for efficiency. These as follows:
are logical and expected results. The predictors

Model 3: Social Responsibility = f(Friendship + Team Interest)

TABLE IV
Regression results for Model 2

Predictor F statistic R2 Beta t-test Significance

Model 13.464 0.111 0.0000


Friendship 0.067 0.298 0.0000
Team interest 0.740 3.293 0.0000

Dependent variable = Social responsibility.


Corporate Ethics in Nigeria 355

The results indicate that the overall model is explained (R2) is small at 11%, indicating that the
significant (F = 13.464; p = 0.000). However, variables included in this analysis, while statisti-
only one of the predictors is statistically signifi- cally significant, are not conceptually important.
cant. That is, as employees perceive that the Further research should be undertaken to deter-
company is concerned about employees’ percep- mine variables with greater significance.
tions of social responsibility increase. This
relationship is not significant for the Friendship Model 3: Principled variables
variable. The sign of the significant predictor is The regression model for this test can be set out
as expected. However, the proportion of variance as follows:

Model 3: Laws & Professional Codes = f(Personal Morality + Rules & Procedures)

TABLE V
Regression results for Model 3

Predictor F statistic R2 Beta t-test Significance

Model 209.908 0.681 0.0000


Personal morality 00.814 19.777 0.0000
Rules & procedures –0.375 –9.118 0.0000

Dependent variable = Law & professional code.

The overall model is significant (F = 209.908; the Ethical Criteria (Egoism, Benevolence, and
p = 0.000). However, the predictors do not each Principled) and the Locus of Analysis (Individual,
have the expected positive correlation with the Local, and Cosmopolitan) seem to be verified as
dependent variable. When employees perceive separate dimensions in a distinct structure.
that the internal environment encourages Furthermore, the fact that these dimensions and
personal ethical decisions, the employees also relationships are found in the Nigerian work
perceive the company behaves legally. However, environment, appears to make the framework
when employees perceive rules and procedures robust to cultural change.
are to be followed strictly, then the company is Table II presents the results of the means and
perceived to acting against the law. This last result standard deviations for the descriptive data of
is somewhat surprising. The proportion of ethical climates. The only dimension that was not
variance explained is high at 68%, indicating that positively endorsed was the Personal Morality
the predictors are the major issues under con- vector on the Individual and Principled dimen-
sideration in this aspect of an employee’s per- sions (mean = 1.8033; s.d. = 1.1630). On a scale
ceptions. of 1–5, with 1 the lowest and 5 the highest, the
other vectors reported means of 3.99 or higher.
The Personal Morality score seems to indicate
Conclusions and implications that employees experienced the most disconti-
nuity in what they believe is their own ethical
The study focuses on the extent to which the perspective and that of the organization. This
Cullen, Victor, and Bronson (1993) and the seems to fit with the results of the regression
Ferrell and Fraedrich (1997) frameworks are analysis reported above.
applicable to the Nigerian banking environment. The current study attempts to determine the
The overall result seems to confirm the applica- relationship between the Individual and Local
bility of those conceptual frameworks. That is, loci and the Cosmopolitan locus. The regression
356 Emmanuel A. Erondu et al.

models seem to fit the hypothesized relationships Climate on Ethical Judgments and Behavioral
laid out in the above discussion, with one excep- Intentions’, Journal of Business Ethics.
tion. That is, in the final regression model, the Deshpande, S. P.: 1996, ‘The Impact of Ethical
Rules & Procedures predictor had a negative sign Climate Types on Facets of Job Satisfaction.
when a positive sign was expected. As employees An Empirical Investigation’, Journal of Business
Ethics.
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Carmines E. and R. Zeller: 1979, Reliability and
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Corporate Ethics in Nigeria 357

to Ethical Behavior and Supervisory Influence’, Alex Sharland


Journal of Business Ethics 13. Andrews School of Business,
Wole, A.: 1998, Ethics in Financial Services Business Barry University,
(Chartered Institute of Bankers of Nigeria, Lagos). Miami Shores, FL,
U.S.A.
Emmanuel A. Erondu John O. Okpara
City University of New York, Department of Business Administration,
Medgar Evers College, Briarcliffe College,
School of Business, Bethage, NY,
1600 Bedford Avenue, U.S.A.
Brooklyn, NY 11226,
U.S.A.
E-mail: mkteae@hofstra.edu

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