2011 EEI Europe Results

ENERGY EFFICIENCY INDICATOR
2011 Europe Results
1 Institute for Building Efficiency | www.InstituteBE.com Copyright 2011 Johnson Controls, Inc.
THE ENERGY EFFICIENCY INDICATOR
A global survey of decision makers responsible for energy use in

buildings – examines trends in priorities and practices
•5th annual survey led by the Institute for Building Efficiency,

with the International Facility Manager Association (IFMA)
and the Urban Land Institute (ULI)
•Respondents reached through independent survey

provider Survey.com and members of strategic partner
organizations
•Global surveys completed during March/April 2011,

reaching nearly 4,000 respondents. Global results to be
released June 16, 2011
2 Institute for Building Efficiency | www.InstituteBE.com

THE EEI SURVEY IN EUROPE
6 countries, 6 languages, 857 respondents
Other 3%
Spain
14%
United
Kingdom
26% France 225
12% 157 105
100
Italy
Poland 15%
12% Other Europe: 29
112
18% 116
Germany
Up from 746 respondents in 2010

WHO ARE THE EUROPEAN RESPONDENTS?
Criteria: Other Industrial

15% Owner/ 17%
1. Must have budget
responsibility for their C-level Proprietors
Executives 33%
organization’s facilities. Institutional
18% 19% Commercial
Vice Facility 64%
2. Job responsibilities must Presidents Managers
include reviewing or 15% 19%
monitoring energy usage,
and/or proposing or Respondents by job title and sector
approving initiatives
European respondents
to make organization’s
• 50% reported facilities are in high-density urban areas
facilities more efficient.
• 69% are responsible for a single building or campus
(as opposed to a nationwide portfolio)
• Evenly distributed across sectors, top industry

construction/engineering (11%)

ENERGY EFFICIENCY MOVING FORWARD IN EUROPE
Challenges and opportunities remain
1. Steady growth
The 2011 survey shows an increasing emphasis on managing
energy, driven by market and policy conditions
2. Energy efficiency in motion

Respondents are taking concrete actions to increase efficiency
and government policy is making an impact on decisions.
3. Challenges and opportunities

There continue to be significant barriers to pursuing energy
efficiency in European buildings. Financial capital and human
capital are limitations.

2011 EUROPE RESULTS
Steady Growth for Clean Energy

ENERGY STEADILY GROWING IN IMPORTANCE
Gradual increase in emphasis since 2010
Year-over-year trends in attention organisations are paying to energy

efficiency and the importance of energy management
2011
Paying a lot more attention to 30% 2010
energy efficiency now than a
year ago 26%
61%
Energy management is
extremely or very important
55%
0% 20% 40% 60% 80%

ENERGY IMPORTANT ACROSS EUROPE
Identified as a priority in all target countries
How important is energy management to your company/organisation?

100%
Not at all
important
80% 34% 33%
34% 35% Not very
47% 46%
important
60%
Somewhat
important
39%
40% 43%
45% 54% Very important
32% 32%
20%
23% Extremely
14% 15% 14% 11% important
5%
0%
France Germany Italy Poland Spain UK

RISING PRICES EXPECTED ACROSS EUROPE
More expecting price increases than in 2010
2010
Do you believe the price of energy will increase over the next 12 months?
2011
80%
60%
86%
77% 85% 84%
40% 79%
73% 77% 79% 80%
68% 64% 64%
62%
50%
20%
0%
Europe France Germany Italy Poland Spain UK

GOAL-SETTING COMMONPLACE
Strongest in the public/institutional sector
Public Internal Any

goal goal goal In the next year, European
Both energy & respondents’ organizations
carbon 14% 25% 39%
plan to reduce energy use by
Either energy or an average of
carbon 33% 50% 83% 13%
Fraction of respondents with a publicly-stated carbon goal
40% In contrast,
35%
6% say they do not plan
30%
to reduce energy use
25%
20%
35%
15%
10% 23% 26% 8% are not seeking carbon
emissions reductions
5%
0%
Commercial Industrial Institutional

RISING EXPECTATIONS FOR POLICY
Most respondents looking to country governments
How likely is significant government policy mandating energy

efficiency and/or carbon reduction within the next 2 years?
0% 20% 40% 60% 80% 100% Expected likelihood of national
policy (Extremely or very likely)
National government 20% 28% 27% Country 2011 2010
Spain 57% 50%
UK 56% 55%
State/provincial government 10% 24% 34%
Poland 44% 45%
Germany 44% 43%
Local government 11% 19% 30% France 42% 37%
Italy 23% 48%

Extremely likely Very likely Somewhat likely
Not very likely Not at all likely Don't know

2011 EUROPE RESULTS
Energy Efficiency In Motion

MORE CERTAINTY AROUND GHG REDUCTION
Energy efficiency in buildings still top strategy
What are your organisation's top strategies for reducing its carbon footprint?
Improve energy efficiency in buildings 39%

34%
Install onsite renewable energy systems 10%
11%
Purchase 'green power' or renewable electricity 8%
8%
Implement alternative ways of working (e.g., … 5% 8%
Improve efficiency in vehicle fleet 6%

6%
Supply chain carbon reductions 2%5%
Use alternative transportation fuels or electric vehicles … 4%
4%
Real estate portfolio consolidation 4% 2%
Purchase carbon offsets 2%
1%
2011
No prioritization amongst strategies 8%
18% 2010
Don't know 2%
10%
0% 10% 20% 30% 40% 50%

PURSUING ALL TYPES OF EFFICIENCY
Lighting still most common, other measures reported as well
Which of the following energy efficiency measures has your company/organisation adopted
in the last 12 months? (Select all that apply)
Lighting improvements 61%
Heating, ventilation, air conditioning (HVAC) and/or

51%
controls improvements
No-cost/low-cost or behavioral improvements 37%
Building envelope improvements 27%
91% of respondents
Energy supply and/or peak demand management 26%
Onsite renewable energy 22%

have adopted at least one
Smart grid or smart building technology 18% energy efficiency measure
None 9%
0% 20% 40% 60%

EUROPE MOVING TO A NEW ENERGY ECONOMY
Improvements expected across the building
Which of the following on-site technologies do you expect to have the greatest
increase in market adoption over the next ten years? (Select up to three)
Advanced building materials 34%
Lighting technologies 34%
Solar photovoltaics (PV) 30%
Smart building technology 22%
Electric and plug-in electric vehicles 22%
Concentrating solar power (CSP) 17%
Geothermal heat pumps 14%
Small wind generators 13%
Biomass generators or co-gen units 11%

Infrastructure
Advanced cooling technologies 10% Technology
Stationary electric energy storage 9% Renewables
Thermal storage 8%
0% 10% 20% 30% 40%

CHANGING MOTIVES FOR ENERGY EFFICIENCY
Incentives up, policy down
“Extremely” or “very” significant influences on energy efficiency decisions
Driver 2011 2010

Rank Rank • Cost savings continues as
dominant driver for energy
Energy cost savings 1 1 efficiency
Gov’t/utility incentives/rebates 2 6
• Government and utility
Increasing energy security 3 N/A
incentives rise in relative
Greenhouse gas reduction 4 2 importance
Customer attraction/retention 5 4
• Energy security is a major
Enhanced brand or public image 6 5 driver
Existing government policy 7 3
Pending/anticipated policy 8 7 • Slight decrease in focus on
greenhouse gas emissions
Attracting, retaining employees 9 9
Investor reporting demands 10 8
Attracting, retaining tenants 11 10
GREEN BUILDINGS ON THE RISE
Certification gaining momentum in all countries
2010
Fraction of respondents with at least one green certified building
2011
40%
30%
20% 40%
38%
27% 28%
32% 30% 31%
10% 19% 18% 19%

16% 15% 16%
10%
0%
Europe France Germany Italy Poland Spain UK
an additional 22% have incorporated green building elements

ENERGY EFFICIENCY INDICATOR 2011
EUROPE RESULTS
Challenges and Solutions

FINANCIAL AND ORGANISATIONAL BARRIERS KEY
Variation across sectors
What is the top barrier to pursuing energy efficiency for your company/organisation?
Lack of funding to pay for 44%

24%
improvements 29%
15%
Insufficient payback/ROI 26%
19%
Uncertainty regarding 14%
savings/performance
7%
15% Average ROI payback required
Landlord/tenant split incentives 3%
6% between 2.5 and 3.5 years
11%
Lack of technical expertise to evaluate 7% Institutional
16%
or execute projects 9%
Industrial
7%
Lack of awareness about opportunities 12% Commercial
7%
No organizational ownership/dedicated 7%
10%
attention to managing energy efficiency 7%
0% 10% 20% 30% 40% 50%
44% of European respondents report that their organization uses Life Cycle Analysis
FUNDING PROJECTS IS A PROBLEM
Majority looking to capital budget
45% of respondents identify insufficient budget as a top financial barrier

What is the top financial barrier to pursuing energy efficiency for your company/organisation?
73%
Insufficient internal capital budget 50%
49%
6%
Difficulty obtaining external financing at
11%
attractive rates and terms 16%
Minimal experience with

8%
Insufficient government or utility incentives 16%
13%
funding projects with
external capital
8%
Difficulty identifying appropriate financing
11%
options 10%
2% Institutional
Inability to secure external financing 8%
Industrial
8%
2% Commercial
Balance sheet debt limitations 4%
5%
0% 20% 40% 60% 80%

STRONG PREFERENCE FOR INTERNAL FINANCING
Incentives common as enhancers to existing budgets
Which options does your organisation use to pay for energy efficiency and renewable
energy projects?
40%
Internal operating budget 31%
37%
Internal capital budget 31%
25%
Grants, rebates, or tax credits 22%
24%
Power purchase agreement (PPA) 19%
20%
Utility on-bill financing 15%
19%
Energy or climate specific set-asides 19%
19%
Project financing from a financial institution 15%
19%
Shared savings agreement 16%
15%
Environmental upgrade charge in property tax 13%
13%
Last 24 months
Project financing from the sale of a bond 15%
2%
Other (specify) 2% Next 24 months
19%
Not applicable 20%
0% 20% 40% 60%

EXTERNAL FINANCING ENABLES MORE EFFICIENCY
Longer payback measures more common for respondents
who have used external capital
Which of the following energy efficiency measures has your company/organisation adopted
in the last 12 months? (Select all that apply)
Lighting improvements 63%
59%
Heating, ventilation, air conditioning (HVAC) and/or 55%

controls improvements 47%
Building envelope improvements 36%

19%
No-cost/low-cost or behavioral improvements 36%

38%
Energy supply and/or peak demand management 34%

19%
Onsite renewable energy 29%

15%
Smart grid or smart building technology 25% External Financing

11%
None 2%
Internal Budgets Only
16%
0% 20% 40% 60% 80%

HUMAN CAPITAL IMPORTANT AS WELL
Respondents need people with expertise and bandwidth
33% of respondents identified lack of technical expertise among the top three barriers.
31% of respondents reported that there is no organizational ownership for energy efficiency.
How have energy efficiency activities at your organisation impacted personnel decisions?
No effect on personnel decisions 41%
Worked with more individuals from contractors/vendors 24%
Repurposed staff from other areas 23%

Respondents slow to invest in
Hired more dedicated staff 13% more people; contracting and
repurposing staff.
Retained fewer dedicated staff 7%
Worked with fewer individuals from contractors/vendors 4%
0% 20% 40% 60%

SOME RESPONDENTS LOOKING OUTSIDE FOR HELP
Uncertainty around trusted source of advice
Who would you be most likely to ask for advice on energy

management decisions?
Energy consultant 30%
In-house experts 13%
Energy Service Company (ESCO) 11%
Product vendor 8%
Local utility 8%
30% relying on consultants; many
Government agency 7% other sources of advice available
External colleagues or peer group 7%
Industry association 6%
No trusted source or don't know 10%
0% 20% 40%
CONCLUSIONS AND IMPLICATIONS
1. Steady growth
Widespread interest in energy, from market, technology and
policy perspectives
2. Energy efficiency in motion

Clear signs of traction in green buildings, government incentives,
and prioritization of strategies
3. Challenges and opportunities

• Executives looking to internal funds, augmented by incentives
…Can external capital unlock more efficiency?
• Need more people to do the work, but slow to hire
…Can external expertise be leveraged for more impact?

2011 EEI Europe Results

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ENERGY EFFICIENCY INDICATOR

2011 Europe Results

A global survey of decision makers responsible for energy use in

•5th annual survey led by the Institute for Building Efficiency,

•Respondents reached through independent survey

•Global surveys completed during March/April 2011,

2 Institute for Building Efficiency | www.InstituteBE.com

Up from 746 respondents in 2010

Criteria: Other Industrial

• Evenly distributed across sectors, top industry

4 Institute for Building Efficiency | www.InstituteBE.com

2. Energy efficiency in motion

3. Challenges and opportunities

5 Institute for Building Efficiency | www.InstituteBE.com

Steady Growth for Clean Energy

6 Institute for Building Efficiency | www.InstituteBE.com

Year-over-year trends in attention organisations are paying to energy

0% 20% 40% 60% 80%

7 Institute for Building Efficiency | www.InstituteBE.com

How important is energy management to your company/organisation?

8 Institute for Building Efficiency | www.InstituteBE.com

9 Institute for Building Efficiency | www.InstituteBE.com

Public Internal Any

10 Institute for Building Efficiency | www.InstituteBE.com

How likely is significant government policy mandating energy

Spain 57% 50%

Germany 44% 43%

Local government 11% 19% 30% France 42% 37%

Italy 23% 48%

Not very likely Not at all likely Don't know

11 Institute for Building Efficiency | www.InstituteBE.com

Energy Efficiency In Motion

12 Institute for Building Efficiency | www.InstituteBE.com

Improve energy efficiency in buildings 39%

Improve efficiency in vehicle fleet 6%

0% 10% 20% 30% 40% 50%

13 Institute for Building Efficiency | www.InstituteBE.com

Lighting improvements 61%

Heating, ventilation, air conditioning (HVAC) and/or

No-cost/low-cost or behavioral improvements 37%

Building envelope improvements 27%

Onsite renewable energy 22%

0% 20% 40% 60%

14 Institute for Building Efficiency | www.InstituteBE.com

Advanced building materials 34%

Lighting technologies 34%

Solar photovoltaics (PV) 30%

Smart building technology 22%

Electric and plug-in electric vehicles 22%

Concentrating solar power (CSP) 17%

Geothermal heat pumps 14%

Small wind generators 13%

Biomass generators or co-gen units 11%

0% 10% 20% 30% 40%

15 Institute for Building Efficiency | www.InstituteBE.com

“Extremely” or “very” significant influences on energy efficiency decisions

Driver 2011 2010

10% 19% 18% 19%

an additional 22% have incorporated green building elements

Challenges and Solutions

18 Institute for Building Efficiency | www.InstituteBE.com

Lack of funding to pay for 44%

0% 10% 20% 30% 40% 50%