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New Media & Marketing Director, Sales & Marketing Manager, Director of Product Branding & Innovation, Digital Marketing Director with 16 years experience looking for a Senior Executive position.
New Media & Marketing Director, Sales & Marketing Manager, Director of Product Branding & Innovation, Digital Marketing Director with 16 years experience looking for a Senior Executive position.
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New Media & Marketing Director, Sales & Marketing Manager, Director of Product Branding & Innovation, Digital Marketing Director with 16 years experience looking for a Senior Executive position.
Copyright:
Attribution Non-Commercial (BY-NC)
Verfügbare Formate
Als TXT, PDF, TXT herunterladen oder online auf Scribd lesen
High Point, North Carolina 27265 336-430-0036 insightfulnicole@gmail.com
NEW MEDIA & MARKETING MANAGER
Branding / Business Development / Research Analysis/ Web Design / Start Ups / Online Media/ Sales/ Google Analysis / Event Marketing / Strategic Planning/ SEO / PR / Sales Support / Leadership Summary: I deliver innovative business models, synergistic creative branding and marketin g approaches. I am a broad-based marketing specialist who optimizes internet marketing to enhance strategic plans, increasing product awareness and market share. I am adept at analyzing competitive trends, product demographics, qualita tive, and in store and online traffic analysis. My experience in sales will allow cohe siveness between sales and marketing. Utilizing my innate creativity to align company str ategic goals with resources will allow for new venture opportunities and reduction of c ostly expenses. Objective: Management in marketing where sixteen years of combined advertising and marketin g experience will help to establish a more innovative and productive work environm ent. Utilizing skill set in advertising and marketing by strategically applying exper ienced search engine and internet marketing techniques to enhance overall company brand and increase product profitability. Career growth with established company that values creativity, integrity and an action-oriented marketing and sales professi onal whose passion is to use all facets of creative intelligence to motivate oth ers. Some highlights are: * Generating prospects and capitalizing on new business opportunities * Launching niche publication, increasing distribution with social media * Search Engine, web portal and website optimization * Designing internet advertising, increasing revenue, page views and market shar e * Increasing brand awareness and profitability * Writing website content and writing and producing commercials * Adept organizer in special events and fundraising BA in Communications from Bowling Green State University. I am recognized in Cambridge's Who's Who of Executives and a member of the National Association of Professional Business Women. Clients and colleagues alike describe me as highly creative, action oriented and a self motivator. Also, a strong leader who works well with all levels of employees. SELECTED ACCOMPLISHMENTS Overachieved new business development goal. WFMY-TV needed to increase new business to meet budgets. Created sales materials, including scripts, commercial production and internet advertising to gain new clients. Improved closing rate from 50% to 75%, exceeding budget by $90K over first year. Developed company, using internet marketing strategy. Started Ripple Effects Marketing by specializing in internet marketing, search engine optimization, content management, Google analytics and website development. Gained new business by integrating new and traditional media in business plans. Exceeded forecast by 50% year to year. Produced new revenue stream. Key client at WFMY-TV was celebrating 40th anniversary. Created concept for a 5-second commercial to promote event on air. Exceeded expectations and client attributed success to this innovative idea. Due to my creative out of box thinking, WFMY was the first station in the market to utilize 5-second commercials as a revenue source, bringing in an additional $25K first y ear. Increased brand awareness and market presence. New client for Ripple Effects Marketing needed to improve foot traffic and revenue. Developed marketing plan, including television, web banners and print. Implemented Google analytics, Adwor ds and search engine marketing. Landed client top placement on Google, increasing overall online hits 536%. Created local event, gaining market awareness. Conceptualized and implemented "Pretty in Pink" event for annual client. Aligned client, magazine and local spo nsors to raise money for local nonprofit. Composed marketing plan, sought location, br ought in sponsors and donations for silent auction. Increased donations +13% from prev ious year. CAREER HISTORY Marketing Director, Ripple Effects Marketing Inc., 2007 to Present. Developing b usiness and marketing plans for various clients. Specializing in advertising, marketing, content management, web design, Google analytics and search engine optimization. Devisin g strategic planning and branding, increasing market presence and share. Search Marketing Analyst, News-Record/Skirt! Magazine, 2007 to Present. Key clie nt of Ripple Effects. Consulting, optimizing multiple portals, landing pages and craft ing presentations. Researching internet trends and competitive websites, suppor ting sales and maximizing revenue opportunities. Handling community events, sign ing new sponsors and negotiating contracts. Sales Account Executive, WFMY-TV, 2000 to 2007. Created sales proposals relevant to clients' demographic and qualitative profiles. Prospected new business with a closing ratio of 75% versus station average of 55%. Originated scripts and pro duced commercials. Competitively positioned station in market to gain market sha re. Other: Sales & Marketing Manager for Skirt! Magazine and Promotions Manager for MGM Grand Hotel & Casino. Additional: I enjoy acting, singing, theater and karate. Skills: Proficient in all Microsoft programs and web-based content management pl atforms or web design Visual CV Resume: http://tiny.cc/murn-morrison