SCOTT AXELROD

205 South Gillette Avenue

Bayport, NY 11705
631-902-0003
sac3fbce@westpost.net

PROFESSIONAL SUMMARY
Accomplished, ambitious Marketing Executive with an MBA and
20+ years experience deploying creative solutions with a
high degree of customer satisfaction, success and
profitability. Career highlights include capturing a "one of
a kind" client with $1MM+ in annual business, motivating 80
resources to complete a $20MM reconstruction of The Plaza
Hotel, and organizing well-attended fundraisers, speakers,
special events and full-day academic events as VP of
Marketing for Stony Book University MBA Association.
* Demonstrated business acumen and ability to accurately
assess technical and situational challenges, transforming
inventive ideas into workable solutions.
* Proven ability to cultivate productive relationships
with key decision makers. Exceptional strengths in
developing new business while managing existing accounts.
* Expertise in developing innovative strategies and
campaigns that strengthen brands, enhance awareness and
energize marketing efforts.
KEY COMPETENCIES
Sales and Marketing Strategies New Business Development
Budget Accountability Process Improvement and Automation
Presentations and Negotiations Project Management
New Product Development/MR Staffing, Team-Building and Incentives
Vendor Management Client Relationship Management
PROFESSIONAL EXPERIENCE
INSYNC VIDEO PRODUCTION, Blue Point, NY; 2009 - 2010
CONSULTANT, New Product Development and Market Research
KEY ACCOMPLISHMENTS:
* Led team to identify new products and designed market
research to test viability in the marketplace.
* Propelled efforts to identify competitors and potential
customers.
* Devised and analyzed primary research survey and
presented a PPT, "New Product Development Initiative" to
Senior Management that summarized findings and
recommendations. Initiative recommended creation of a
Corporate Division to provide Internet-ready video products
that met corporate client communication needs.
RATHE ASSOCIATES, Farmingdale, NY; 2007 - 2009
MARKETING AND BUSINESS DEVELOPMENT; 2 years
Implemented marketing strategies for this manufacturer's
representative of heating equipment targeting NYC consulting
engineering firms. Facilitated creation of Website, direct
mail and in-house educational seminar productions.
KEY ACCOMPLISHMENTS:
 * Proposed and secured senior management buy-in to
implement a third party database to improve customer
penetration.
* Led project to completion through the life cycle, from
vendor selection to identifying the search order and terms
for scanning.
* Created in-house communication pathways to facilitate
the flow of actionable information to appropriate personnel
in a timely manner.
* Matched lead generation, account activity and order
placement through email and voice mail with receipt
confirmation.
* For Radiant Floor Heating Systems clients, wrote a 50-
page reference manual that integrated descriptive text,
architectural drawings and engineering tables.
* Emphasized technological changes impacting the industry
from the perspective of both the designer and benefits to
the end-user.
* Worked closely with publisher to assure delivery before
annual heating season.
BASS MECHANICAL CORPORATION, College Point, NY; 2006 - 2007
BUSINESS MANAGER, The Plaza Hotel and Condominium; 1 year
Scheduled, motivated and supervised an 80-member work crew
during a $20MM reconstruction of a nationally registered NYC
icon. Managed budget, equipment, quality control and vendor
negotiations/relations.
KEY ACCOMPLISHMENTS:
* Decentralized a laborious decision-making process,
streamlining on-site project management and enhancing
communication between building owners and trades.
* Raised productivity 11% in the first month by splitting
an 80-member work crew into 2 teams and instituting a
friendly competition between installers.
* Boosted morale by personally speaking with each foreman
on a daily basis; efforts rectified immediate problems and
prevented further critical issues from occurring.
* Improved cost overruns and delivered a large-scale
construction project on budget.
QUIMBY EQUIPMENT CORPORATION, Farmingdale, NY; 2001 - 2006
SALES REPRESENTATIVE; 5 years
Expanded customer base, repeat business and referrals using
a customer-driven, relationship building and consultative
selling style.
KEY ACCOMPLISHMENTS:
* Established a new customer base that generated in
excess of $1MM annually.
* Acquired a "one of a kind" client, The Russian Embassy
residential housing facility, requiring the design,
manufacture and installation of a very large complex water
boosting system, a challenging project and company first.
* Identified and worked closely with a reliable freelance
consulting engineer that was born and raised in Russia and
was and fluent in Russian.
* Personally procured specific pump impellers that
produced the precise liters per minute the customer insisted
on having installed.
* Instrumental in all aspects of project development
through final commissioning (activation) and training of
maintenance personnel (requiring an interpreter).
* Upon completion, company was retained as a consultant
for all pumping equipment in the Russian Mission and awarded
numerous contracts for the Russian Consulate buildings
throughout NYC.
* Instituted relationship marketing campaign with new and
existing customers spanning educational seminars,
professional engineer meetings and trade shows.
* Program enhanced company's reputation between the
consulting community and customer base, and resulted in an
unprecedented increase in repeat business.
MAYER-MALBIN, NY; 1991 - 2001
SALES REPRESENTATIVE; 10 years
KEY ACCOMPLISHMENTS:
* Drove sales to contractors, municipalities, management
companies, building owners and distributors. Top producer,
generating $2.6MM annually for 10 years.
PROFESSIONAL AFFILIATIONS
MBA Association, Stony Brook University, VP of Marketing
Toastmasters International
e-Marketing Association
Product Development & Management Association
Radiant Panel, National Fire Protection and New York Water
Environment Associations
Key Accomplishments, MBA Association
* Orchestrated a successful annual fundraiser attended by
students and faculty.
* Booked speakers and created promotional materials for
various campus events.
* Led 15 Stony Brook University MBA students to host 85
Ghanaian MBA students and faculty for a full-day academic
event.
PROFESSIONAL TRAINING
Finance, Financial Accounting, Marketing/Research, Consumer
Behavior and Leadership
Entrepreneur Boot Camp (innovation and technology start-up
best practices), 2008
International Management study abroad at Nanjing University,
China, 2009
EDUCATION
SUNY at Stony Brook, NY
Executive M.B.A., Marketing, 2010; "Outstanding Leadership"
Award
SUNY Empire State College, NY
B.A., Business, Economics and Management, 2007