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Avera
3154 LaQuinta Dr., Missouri City, TX 77459 214-538-2715
dac449a8@westpost.net
Sales, Marketing, Business Development, Training
International Business / Corporate Communications/ Field Sales Training / Sales
Organization Leadership / Multi-Site Operations / Business and Marketing Plans /
Major Account Management
Demonstrated leadership in international business development, corporate communi
cations, training, organizational improvements, multi-state operations, and new
business development. Significant experience in all phases of marketing plan de
velopment and execution, sales management, culture change, and staff development
. Successfully turned around lackluster revenue results, declining employee mor
ale, and counter-productive interdepartmental processes.
* Developed and implemented new field sales training
* Led team in YTB's first ever international expansion
* Closed over $40M in loans to Texas-based churches in 2006
* Led $48.8M in breakthrough revenues for MCCS through 450+ operations in 40-sta
te area
* Directed unprecedented growth of 8% in 12 months by re-engineering sales team
* Personally closed $4.3M of Perry Homes' $11.7M in total annual community sales
revenues
* Facilitated $50M revenue achievement for KnowledgeBase Marketing
BBA - Marketing, Abilene Christian University, 1988 (Magna Cum Laude), Abilene,
TX.
Honors include ACU Academic Excellence Award and Outstanding Young Men of Americ
a.
Nominated for Pinnacle Excellence Award, 1994 (Salesperson of the Year.)
Certified trainer for CoveyLink's "The Speed of Trust" curriculum.
Regular keynote, featured, and/or guest speaker at business, community, church,
and academic functions.
Key Professional Achievements
Coordinated new field sales training on a national level for YTB. Held train-th
e-trainer sessions to equip top performing salespeople presenters and oversaw we
ekly Regional Product Marketing trainings throughout the U.S. and on an as-neede
d basis in Canada. Included content development for products and sales technique
s.
Closed and funded over $40M in commercial real estate loans for Texas churches i
n 2006 with ECCU, the largest nationwide financial institution exclusively servi
ng the banking needs of evangelical Christian churches. Was able to touch many
of the top ministries in the state and assist a number of churches in achieving
their next phase of growth.
Realized $2.1B in credit card transactions, gross revenues of $48.8M, and net pr
ofit of $11.6M for Merchants' Choice Card Services, among the top ten bankcard a
cquirers/member service providers in the U.S. 2001 was most profitable year in
company history. Results attributed to executing corporate marketing plans thro
ughout 451 independent sales operations and across 40-state territory.
Set sales records by improving results 8% through revamping/leading MCCS' sales
organization. Rapid growth required adding 243 independently-contracted sales p
ersonnel within first 12 months as VP. Attendance and participation at sales me
etings improved 104% as a result of increased focus and frequency. Enhanced int
er- and intra-departmental communication, training development, and continuing e
ducation themes on raising and embracing performance expectations.
Managed sales team in realizing $11.7M, personally closed $4.3M for Perry Homes.
Led in-field marketing effort with additional oversight of sales and closings
in two upscale residential communities.
Major contributor to more than $50M in gross revenues for KnowledgeBase Marketin
g. Recognized as primary sales producer in delivering high-tech data processing
and marketing database solutions to retail and catalog vertical industries.
Served as primary change agent in championing lasting relationships and streamli
ning processes between MCCS' sales and operations groups. Conceived, executed,
and facilitated first-ever national "All-Comers Meeting". Significant improveme
nts realized in reduced confrontations, smoother processes, new business relatio
nships, and overall boost in morale with sales team and in-house employees.
Career Summary
Senior Vice President - Training, YTB International, 2007 to 2010. Member of Ex
ecutive Management
Team responsible for all internal and field sales training. Previously as VP -
International Business Development, coordinated international expansion effort t
o Canada, Bermuda and the Bahamas. Quarterbacked international team while meeti
ng with regulators, suppliers and top performers in the field. YTB's first ever
international expansion and required creation and execution of a business plan.
Frequent public speaker at company events.
Business Development Officer, Evangelical Christian Credit Union, 2004 to 2007.
Cultivated long-term relationships with key leaders of churches. Consultative
, needs-based sales approach with a singular goal of making ministries more effe
ctive. Exhibited self-sufficient and self-motivating characteristics while mana
ging remote Houston office for Southern California-based financial institution.