Todd Sides

137 Kenway Loop, Mooresville, NC 28117 o 704-883-4427 o

tsd22d66@westpost.net
Marketing & Sales Management Leader
Strategic Planner o Revenue Generator o Relationship Cultivator
More than 20 years of business management, sales, and marketing
experience, developing strategic and tactical plans to drive revenue,
market awareness, and overall business success for start-up and
established companies. Expert in project planning, consultative sales,
and team leadership, using disciplined metrics and methods to enhance
efficiency and effectiveness. Outstanding communications, analytical,
and problem solving talents with success in:
Strategic Planning Sales Management & Operations Marketing Management
& Strategy
Business Development Project Management & Reporting Relationship
Building & Management

Market Analysis Cross-Functional Leadership Budgeting / P&L Management

Professional Experience
Professional Remerchandising Organization, Inc. - Mooresville, NC 2001
- Present
Service provider to Lowe's Companies, Inc. and other retailers
offering fixture installations, merchandising, and retail services
President
Built and direct $15 MM company providing merchandising services to
top retailers in the world including Lowe's Home Improvement, The Home
Depot, Sears, Target, Wal-Mart, Ace Hardware, and Orgill. Oversee
total staff of 250+ through supervision and coaching of 7+ key direct
report managers.
* Grew sales from $3.5 MM in year one to $10+ MM in five year span,
further rising revenues to $15 MM despite difficult economic
conditions by diversifying market targets and incorporating
synergistic business service offerings.
* Developed and nurtured senior business relationships, representing
company in all RFP responses, negotiating all client contracts,
and ultimately growing client base to 200+ clients including many
Fortune 50 retailers.
* Crafted detailed project plans for client installations, outlining
project logistics and monitoring project performance to ensure
client satisfaction.
* Created sales training and processes, outlining consultative
selling techniques and lead generation procedures.
* Composed business model and associated strategic and marketing
plans that framed market opportunity, corporate objectives, and
growth goals.
* Developed Microsoft Mobile Reporting tool providing on-time data
to clients and manufacturers that facilitated field communication
and aided clients in making product and service decisions that
 improved ROI.
Quality Sets and Service - Anderson, SC 1997 - 2001
Merchandising services company providing continuity coverage, product
training, and trade show support
National Operations Manager
Oversaw field and office staff of 200+ employee, ensuring fulfillment
of corporate objective. Directed annual $15 MM operating budget,
identifying cost savings where possible.
* Partnered with internal functions (e.g., Marketing, Field
Operations, Administration) to ensure client project management
was executed on-time, within budget, and to a high quality
standard.
* Analyzed competitive market and sales data provided by retailers
to inform recommendations and price setting.
* Implemented electronic mobile field reporting using proprietary
technology that increased merchandising effectiveness and
differentiated company's services from competitors.

FG Montabert - Newark, NJ 1994 - 1997

Designer and marketer of woven labels and apparel packaging (acquired
by RVL Inc.)
National Sales Manager
Developed sales strategy and implementation plan associated with
launch of new product lines for apparel industry. Managed team of 15,
guiding resources to capture forecasted sales goals.
* Drove revenue increase of 20% and 15% in first and following years
respectively through increased market penetration and targeting.
* Researched global markets and competitive landscape to identify
appropriate reseller partners and consumer populations to target
for product expansion plans.
* Examined key sales metrics and client feedback to identify process
improvements, potential promotions, and strategic updates that
could help drive results.
* Conducted economic studies in various states to identify new sales
markets and tax incentives for company.

Alkahn Labels, Inc. - New York, NY 1987 - 1994

Producer of woven labels (acquired by Paxar Corporation)
Retail Packaging Manager
Pioneered Retail Packaging Division, ultimately directing a $10 MM
operating budget and staff of 15.
* Increased sales by 30% by year two and continued business growth
at an annualized rate of 15% on average.
* Launched new Trim and Print Division in North Carolina to increase
capacity and production efficiency.
Education
 Nuclear Medical Technician Certificate - Caldwell Community College
Coursework towards Bachelor of Arts (B.A.) in Biology/Medicine - East
Carolina University
Additional Information
* Advanced proficiency in Microsoft Office Suite (Word, Excel,
PowerPoint, Outlook)
* Language: English (Native), Spanish (Functional)
* Awarded `2009 Entrepreneur of the Year' for North Carolina by the
American Business Defense and Advisory Council by Newt Gingrich
Todd Sides o 704-883-4427 o tsd22d66@westpost.net
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