DAVID STEVEN KEENE

144 Green Hill Road (610) 754-6633: home

Barto, PA 19504 dkd6f4e0@westpost.net
(484) 639-2261: cell
SENIOR MANAGEMENT: OPERATIONS/SALES/MARKETING
Strategic and Tactical Senior Management Leader who has developed and implemente
d strategies to improve sales, marketing, operations, and production accomplishi
ng a 3X expansion of one companys market territory which increased annual revenu
es by 350%. The result of my sales efforts and contribution in another led me f
rom Vice President/Sales to President. When assuming the role of President, we w
ere still recovering from an existing debt service of $2MM, down from $4.2MM. My
direct sales contributed almost 33% of the gross sales with a pre-tax profit ma
rgin of 26-35% enabling us to reduce our debt service from $4.2MM to $900K in fo
ur years. In another role, improved the annual sales revenue in a Design/Build c
onstruction company by more than 300% by effectively organizing a coordinated ma
rketing effort to promote the companys construction approach and increase market
place penetration. Industry exposure includes advertising/publishing, constructi
on, and manufacturing industries where my communication and presentation skills,
my ability to generate revenue and profit, and my management skills have helped
me achieve success at every level.
CORE COMPETENCIES
P&L Responsibility Program/Project Management Productivity Improvement
Budgeting/Forecasting Performance Improvement Cross-Functional Management
Process Re-Engineering Business Development Manage Mission & Vision
Revenue Generation Strategic Planning Training & Mentoring
Product Development Building Alliances Strategic Marketing
PROFESSIONAL EXPERIENCE
SP&O, INC. West Chester,
PA 2009-Present
Multi-discipline graphic design company specializing in identity, brand, signage
and wayfinding
Executive Vice President: Development
* Identifying and developing new business opportunities and new brand marketing
formulas
CAPITAL MANUFACTURING, INC. Lansdale, PA
2004-2009
Custom manufacturer of signage systems and architectural and ornamental metals
President (2007-2009)
* Took on challenging design/build project to supply signage for a new casino in
Indiana, guiding our fast-track initiative for the design, manufacture, and ins
tallation of all interior and exterior signage in less than 5 weeks. Completed t
he project under budget and met all deadlines, and gained a new casino client.
Selected Accomplishments
Provided balanced leadership to restore company to better profitability through
efficient restructuring.
Increased profits by identifying strategic markets optimal profit margins.
Restored company to profitability in each month of management
Efficiently provided solutions regarding company operating policies, procedures
, and guidelines.
Vice President/Sales (2004-2007)
* Established a solid collaborative relationship with a major national account t
hat contributed $2 M in revenues. Managed special projects in each region market
s contributing $12M in sales in 3 years.
DAVID STEVEN KEENE dkd6f4e0@westpost.net
 page 2
Selected Accomplishments
Aggressively recruited to revitalize sales, develop sales strategy, manage sale
s force, and establish national accounts.
Personally produced and managed $20M in sales volume over four years.
Managed two national accounts that contributed 33% of total company revenues in
three of four years.
Acquired and managed the PNC Bank account developing over $6M in sales over 3 y
ears.
BVI, INC. Phila
delphia, PA 1998-2004
Sales and Distribution of electronic and physical security solutions, architectu
ral/construction services
Senior Account Manager
* Introduced a relatively unknown ATM brand, Fujitsu, to a new bank client who w
as expanding its ATM market and successfully persuaded them to change vendors; e
stablished a new client and, as a result, expanded company efforts to a new west
ern market.
Selected Accomplishments
Provided sales and project management for a $12-15M (annual sales) provider of
integrated electronic and physical security solutions and architectural/construc
tion services for the financial industry.
Oversaw contract administration and project management; represented clients at
local planning and zoning hearings for permit approvals.
COMMUNITY MAP COMPANY Birdsboro, PA
1994-1998
Publisher of Community Information Guides
National Sales Manager
* Hired to expand market reach, initiated a stepped expansion program to expand
market incrementally, staffing, training and mentoring a sales team expanding re
ach from 7 to 26 states.
Selected Accomplishments
Increased company revenues by 350% in 4 years expanding staff to 14 in eastern
US.
Organized and coordinated promotional efforts and trade show participation that
brought greater exposure to the brand while developing and implementing sales t
raining techniques.
CUSTOM MODULAR BANK BUILDERS, INC. Pottstown, PA
1990-1994
Turn-key design/build manufacturer of modular facilities for the commercial indu
stry
Vice President: Sales & Marketing
* Created and implemented a strategic sales plan targeting start-up banks, savin
gs & loans, and credit unions expanding market penetration into other states wit
h a pumped up marketing campaign that increased revenues by more than 300%.
Selected Accomplishments
Increased annual sales revenue from $3 million to $9.5 million, setting and exc
eeding sales goals year after year.
Developed proposals from sales team requests based on client needs, budget, and
scope of work.
Represented clients at local and regional planning and zoning hearings to obtai
n permit approvals
Prior Exposure at the Colonial Berks Real Estate Company in the role of Faciliti
es Manager