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Robert Terry (415) 307-3369 Palo Alto, CA. rta77cc4@westpost.

net
Executive Profile
Creative senior manager and product designer with comprehensive experience in ac
hieving both strategic business goals and delivering bold new product ideas. Str
ong experience building and leading cross disciplinary teams and developing high
ly scalable & sustainable systems. Organized and expert at planning and communic
ating in totally leveraged fast-paced environments. Solid foundation in user cen
tered interface design, user experience strategy, information architecture, inte
ractive multimedia and project management. Deep understanding and a passion for
creating powerful products and rich customer experiences.
Expertise and Skill Set
* Strong understanding of Enterprise eCommerce Systems (B2B & B2C), Interactive
Multimedia, Recognition technologies, and Disk Mastering for mass distribution.
* Fluent with SEO and using Web metrics and log analyzers as well as Version Con
trol Systems, Content Management Systems, Bug tracking Systems, QA testing tools
& facilities.
* Fluent with assessing projects, defining objectives, milestones, and detailed
project implementation plans.
* Expert at producing specifications, wireframes, & mockups.
* Expert with most all of the Adobe Creative products, especially with Photoshop
, Director, Illustrator, Flash and Dreamweaver.
* Expert with most all Microsoft office products including; Sharepoint, Access,
Project, and Visio.
* Expert with most all video and audio production tools including Final Cut Pro,
Premier, Avid, On2, and Pro Tools.
* Fluent with; HTML, DHTML, CSS, XML, Javascript, and ASP strong working knowled
ge Java,C++, and Basic.
* Familiar with FileMaker Pro, MS SQL, OLE-DB, Oracle, & Sybase.

Professional Experience

Contractor: Multimedia / Interaction Design


2009 - 2010
PARC (Palo Alto Research Group) - Palo Alto, CA
Supported user interface design, user experience strategy and facilitated embedd
ing streaming video for the new corporate web site & social media web presence.
Also responsibilities for multimedia content production, web site maintenance an
d troubleshooting, & efficient technical workflow. Managed A/V for 200 seat audi
torium & broadcast video production facility.
Work Highlights:
* Produced documentary videos of cutting-edge research projects including; story
-boarding, shooting, lighting, video/audio editing, audio sweetening, compressin
g, and streaming.
* Developed technical protocols & guidelines for delivering streaming video and
enabled live web-cast of weekly forum.
* Developed work plan for revamping A/V infrastructure, including auditorium, la
bs, and digital asset archiving system.
Contractor: Interface and Information Design
2007 - 2008
University California San Francisco Medical (UCSF)- San Francisco, CA
Academic Research Group - Oasis team, responsibilities for supporting informatio
n architecture, interface design and development of biomedical informatics tools
and highly secure on-line environments for doctors and researchers.
Project Highlights:
* Integrated Data Repository (IDR): A secure, HIPAA compliant, multi-faceted, tr
anslational biomedical data repository.
Responsible for the systems administration's user interface design for I2B2 and
the development of use case scenarios.
* Secure Data Environment (SDE): Highly secure turn-key virtualized environment
for medical researchers & physicians.
* Academic Research Systems (ARS): Agile development team member responsible for
designing and developing Sharepoint User Interface templates & producing the on
-line help system and documents for this integrated repository.

Director: Software Development - Offshore and Onshore Software Product Develop


ment
2006 - 2007
LogiGear Corporation - Foster City and, Ho Chi Min City, Vietnam, CA
LogiGear provides Automated QA Testing Tools and Onshore/Offshore software Testi
ng Services. Responsible for hiring, managing, and mentoring both the offshore &
onshore Software Development Teams (42 reports). 'Test Architect' is a commerci
ally available toolkit that is also the principle toolset customized and deploye
d by LogiGear's Services Teams. Responsible for managing the software developmen
t of 'Test Architect', Logear's commercial QA Testing product.
Work Highlights:
* Managed both US and Asia software development teams. Project managed numerous
software development projects.
* Product managed new feature development through the life-cycle from conceptual
ization to implementation & release.
* Product managed partner and customer relationships, product customization, and
product feature enhancements.

Contractor: Interface Design and Prototype


2005 - 2006
University California San Francisco Medical (UCSF)- San Francisco, CA
Responsible for information architecture, interface design, and the prototyping
biomedical information tools for doctors and surgeons. Project highlights includ
e 'Patient at a Glance' (PAG), designed in collaboration with breast cancer surg
eon Dr Esserman. Also designed several web interfaces for doctor research portal
s, clinical trials, & cancer patient decision models.

Technologist: Website Design and Development


2002 - ongoing
Founder : Vertexia - Emeryville, CA
Computer Technology Services including: technical project management, informatio
n architecture, user interface and interaction design. Designed and developed n
umerous custom tools, applications and websites for small business.
Clients Include: El Camino Hospital, Xaos Tools, Kennedy Institute, World Pensio
n Forum, Pegasus Disk Technologies, GlobalSigh, Selectravision, Siggraph, Explor
atorium, Tool Farm, COR Communications, and the Monterey Bay Aquarium.

Technologist: Product Design and Development


2002 - 2005
Co- Founder : Viper Vertex - Emeryville, CA
Multimedia Educational Products & Consulting Services including video, photograp
hy & sound production for the web, live events and CDs & DVDs. Research, design
and development of custom software & hardware for large-scale public exhibits.
Public Exhibits Highlights:
* Chimp Finder: Live Chimpanzee Exhibit - Permanent Collection: Saint Louis Zoo,
Saint Louis, Missouri.
* Shadow Dance: Interactive Eclipse Exhibit - Permanent Collection: Chabot Space
Science Center, Oakland CA.
* Innovation Forum Exhibit: Ethics & Technology - Permanent Collection: The Tech
Museum of Innovation, San Jose CA.

Director: eCommerce Technology


2000 - 2002
Whole Foods Inc - San Francisco, CA
WholePeople.com was a $5M data-driven enterprise eCommerce site created by Whole
Foods delivering over 5,000 products. Managed the engineering team (6 direct re
ports and 18 extended resources). Responsible for translating business needs int
o technical requirements and co-producing the overall systems architecture desi
gn. Co-managed the development of a sustainable infrastructure including all bac
k-end technologies such as dynamic asset management and searchable product catal
ogs. Also responsible for managing a consistent user interface & user interactio
n design. Generated technical project plans, functional specifications, QA testi
ng plans, deployment guidelines, and the backend fulfillment procedures.

Senior Manager: eCommerce Technology


1998 - 2000
SGI - Mountain View, CA
Responsible for developing and maintaining several major data-driven eCommerce w
eb sites, as well as numerous internal corporate communications sites. Hired & m
anaged cross-functional teams, (over 30 engineers). Drove the multi-tier back-en
d architecture design, plans, release and maintenance schedules for web related
applications. Hired and outsourced technical teams including various partners an
d managed multimillion dollar consulting contracts. Strategically participate in
shaping the technical direction of the enterprise e-business model for SGI at l
arge.
Held significant responsibilities for the following two eCommerce enterprise pro
jects (below). Taken together these sites were responsible for transacting over
20% of all SGI's US based revenues - approximately $45M per quarter.
* Global Channel City, (B2B web site) provides a web-based facility for multi-ti
ered channel distribution to over 700 worldwide SGI channel partners. The secure
password-protected site provides: real time Product Configurators, Quote and a
robust Order entry system. Product information and prices are updated quarterly.
* Visual Workstations, (B2C web site), received over 3M hits its first day. The
enterprise public eCommerce website enabled access to web-based 'configure to or
der' system, shopping basket and search-able product catalog.

Technical Manager: Developer Program


1997 - 1998
Silicon Graphics - Mountain View, CA
Managed engineering, production and technical support (team of 6 engineers) and
co-managed marketing communications team (6 members). Steering committee member
for corporate wide policies on web standards, branding, and best practices.
* Developer Central; completely re-designed & focused numerous existing member s
ites into a single, multi-tiered, site conforming to new corporate branding. Res
ponsible for supporting all tiered' technical web sites for program members.
* Designed, produced and maintained quarterly 'Hot Mix' mass distributed CD-ROM
and web site. (themed informational content and developer resources and software
). Managed Hot Mix Production Lab and all department critical servers.

Senior Technical Lead


1995 - 1997
CNET
SNAP! was developed as high visibility products for new internet consumers. The
SNAP! engine was designed to automatically generate custom branded web-sites for
partners including; AT&T, Sprint, and MCI. Core team member responsible for the
initial design & prototype of the SNAP! technology engine. Worked with senior b
usiness leads, engineers and designers to develop product specifications and fea
ture set. Generated interactive mock0ups, technical requirements documents, prod
uction schedules, milestones & QA plans. Co-designed integrated data repositorie
s schema including the complex user profile tracking & registration system and t
he automatic CD-ROM content publishing and branding engine.

Executive Producer
1994 - 1995
PC World magazine - San Francisco, CA
PC World is a subsidiary of IDG - both the web site and international magazine h
as an average readership of 8.4 million. Product managed $1.2M technology develo
pment for the first interactive CD-ROM/web magazine. Product managed multiple gr
oups including: software development, user interface, graphics, and the in-house
development (staff of 5).
Software Product Designer
1988 - 1993
Island Graphics - San Rafael, CA
Produced complete product designs that included all user interface, use case sce
narios, wire frames, and interactive prototypes. Created and maintained complete
product design specifications for; Targa 'Tips', Unda Oy 'Page Station', & Isla
nd Graphics Professional series; including the high-end Page Assemblers, Paint S
ystems, and File Management systems.

Education and Training


* ATG Dynamo: Java based web applications: ATG professional services
* Documentum, document management system: Documentum professional services
* 'Right Start' and 'Managing with Inclusion': Silicon Graphics management train
ing retreats
* UNIX/IRIX, and NT System Administration & Networking: Silicon Graphics technic
al courses
* Java Application Programming: Sun Educational Services
* Physics and Consciousness : MIU, Fairfield Iowa
Selected Teaching: Lectures and Workshops on Multimedia, Computer Arts and Vide
o
California State University Hayward * CSU Summer Arts program- Humbolt, Polytech
* California State University Stanislaus * California State University Chico *
University California Santa Cruz * UCSC Extension * California College
of Arts and Crafts, Oakland, CA * East Bay Media Center * Berkeley Art Center an
d * Columbia College, Chicago ILL.
Keywords
Director, senior manager, offshore management, e-commerce, project manager, prod
uct designer, product strategy, user centered interface design, UI, interaction
design, UX, user experience design, UE, information architect, IA, interactive m
ultimedia, video editing, media production, post-production, QA, quality control
, usability, user experience strategy

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