Stuart Barry Zuckerman

15 David Drive [H] 973-328-3389

Randolph, New Jersey 07869
[C] 201-665-5699
anituts99@aol.com
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Senior Marketing Executive
Experienced in creating highly salable products, packaging and sports marketing
programs that bring results.
Results
* Developed the strategy to take Eco-Drive to the next level including upgrading
average price points from $59 to a $250. Changes lead to doubling the revenue
and the profits for Citizen.
* Introduced and managed Citizen's major marketing campaigns in sports market
ing beginning with the America's cup sailboat races in San Diego where Citizen b
ecame the official watch and timer.
* Partnered with Louis Vuitton to do timing for the Louis Vuitton Cup [Challen
ger races for the America's Cup].
* Participated in selecting Citizen's brand ambassadors including Eli Manning
[NFL] , Matt Kenseth [NASCAR] , Padrig Harrington [PGA], Paula Creamer [LPGA gol
fer].
Expertise
* New Product Development * Sports marketing * Brand Recognition * Dis
plays
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Citizen Watch Company of America Lyndhurst, NJ 198
8 - 2010
Senior Vice President of Merchandising and Special Events Marketing
1992 - 2010
Responsible for directing the design team for all new product development, purch
asing, displays and packaging. Professional staff: 4. Purchasing budget: $100M.
Displays and packaging: $2M.
* Over a ten year period took Citizen from the #5 brand to the # 1 brand in the
mid priced market in the US, UK and Canada.
* Developed the strategy to take Eco-Drive to the next level including upgradin
g average price points from $59 to a $250. Changes lead to doubling the revenu
e and the profits for Citizen. Eco- Drive is now over 80% of Citizen's revenue a
nd profits.
* Instrumental in changing the image of the company and its products through a
total revamp of packaging, displays and aggressive sports marketing programs.
* Led the implementation of the company's first data based inventory and foreca
sting system which allowed management to view by SKU critical marketing data. As
a result we were able to improve our stock turns from 2.5 to 3.5.
* Sports Marketing
* Participated in selecting Citizen's brand ambassadors including Eli Manning [
NFL],
Matt Kenseth [NASCAR], Padrig Harrington [PGA] Paula Creamer [LPGA].
* Partnered with Louis Vuitton to do the timing for the Louis Vuitton Cup (Chal
lenger races for the America's Cup).
* Created the first timing system which instantly relayed timing on 3 race cours
es.
* Hosted 1500 customer winners of a contest for the 1995 America's Cup .
* Hosted 40 grand prize winners in New Zealand for the 2000 America's Cup.
* Sponsored 10 events in both skiing and beach volleyball in order to target a y
ounger customer.
* Became the official watch and the official timer for the US Open Tennis Champi
onships and shortly after became a Corporate Champion of the USTA.
Vice President of Merchandising
1988-1992
Responsible for directing the design team for all new product development, purch
asing, displays and packaging. Professional staff: 7 Purchasing budget: $30M
* Redesigned the ladies watch line which led us to penetrate new accounts and a
n increase of 15% growth in sales.
* Introduced and managed Citizen's major marketing campaigns in sports marketin
g beginning with the 1992 America's cup sailboat races in San Diego becoming the
official watch and official timer.

Seiko Time Corporation Mahwah NJ.

1974 - 1988
General Manager and Senior General Manager
1976 - 1988
Responsible for managing the design team and new product development for all pro
duct categories. Professional staff: 5
* Developed over 150 new models a year for all product categories including Pul
sar, Lorus, Jazz and Clocks representing 25% of corporate sales.
* For six years led the timing team for the annual National Horse Show at Madis
on Square Garden.
* Introduced the Seiko Clock brand in the US which created $25M in revenue annu
ally.

Supervisor, Order Processing

1974 - 1976

BA, Political Science, City College of New York 1971