BONNIE SCHNEIDER

3314 W Cherokee Avenue, Tampa, FL 33611 |

Ph: 813.340.8641 | E-mail: bsdeac58@westpost.net
LinkedIn profile: www.linkedin.com/in/bonnieschneider
PROFESSIONAL PROFILE
SALES/MARKETING MANAGEMENT
Accomplished business to business sales and marketing
professional. Strategically-minded revenue producer
with a winning track record of accelerating sales,
exceeding goals and building solid client relationships.
Master of consultative approach analyzing client specific
needs and providing results driven solutions. Self directed
professional, motivated to achieve aggressive goals and
contribute to a company's success.
SKILL SET HIGHLIGHTS
Executive level sales & negotiation
Corporate revenue growth
Strategic business development
Resourceful lead generator & prospector
Superior customer service and relationship building
Effective analysis & evaluation of data
Creative promotional development
Motivated self starter
Energetic and enthusiastic personality
Results oriented
Strong personal integrity
EXPERIENCE HIGHLIGHTS
SALES
Achieved sales team's highest closing ratio (22%) for
sales of Enthusem, Prospect Smarter's next generation
marketing tool.
Exceeded sales goals at Tampa Bay Business Journal by 16%
and 26% in first and second years, respectively.
Generated 40% of revenue for 2008 TBBJ Book of Lists.
Increased sales in Residential Real Estate category by
77% in first year at TBBJ.
Exceeded quarterly goals established by Fox Television for
8 consecutive periods, resulting in cumulative 20% increase
in sales.
Managed Political advertising sales for Fox Television,
achieving aggressive share goals by selling atypical areas
such as sports and UPN programming.
Increased revenue for assigned accounts at Star 104.7 by
50% from 1996 to 1997.
Honored by Star 104.7 as Most Valuable Player for 1996
for sales achievement, accomplished by maximizing revenue
from existing accounts, developing new business and
discovering non- traditional revenue sources.
Established strong relationships with clients, creating a
favorable position during negotiations, resulting in
increased share of business.
MARKETING/PROMOTIONS
Developed, sold and implemented non-traditional, multi-media
 promotional campaigns for national accounts such as Canon,
Centrum, and Pepsi Cola.
Negotiated promotional support in conjunction with annual
radio buys to maximize exposure for products including
Corona Beer, Heritage USA Water Park and Wendy's Restaurants.
Established Child World/Children's Palace as sponsor of
promotional events including TV Network "Kids Clubs",
prominent city-wide parades and children's fairs.
ADVERTISING MANAGEMENT
Managed production, printing and distribution of print media
for Child World including 15 annual circulars, weekly ROP ads
and direct mail campaigns.
Evaluated CATO's existing print and broadcast media and
facilitated strategies for improved media coverage at store level.
Introduced tracking systems for budgeting and expense controls
which led to improved reporting and the ability to stay within
budget parameters.

EMPLOYMENT SUMMARY
SALES
Successfully marketed and negotiated the sale of advertising
and marketing vehicles for various corporations nationwide.

PROSPECT SMARTER, INC., Tampa, FL

2009-2010
Start up marketing company; creator and marketer of Enthusem,
a new, innovative marketing solution.
Marketing Consultant
TAMPA BAY BUSINESS JOURNAL, Tampa, FL
2004-2008
One of American City Business Journal's 41 publications, focused
on local Tampa Bay business news.
Advertising Consultant
FOX STATIONS SALES, Tampa, FL
2001-2003
National representatives for 35 FOX and UPN television stations
in major U.S. markets.
Account Executive
INTEREP RADIO STORE/INFINITY RADIO, Chicago, IL
1999-2000
National representatives for 36 Infinity radio stations in major
U.S. markets.
Senior Account Executive
AMERICAN RADIO SYSTEMS/STAR 104.7, Charlotte, NC
1995-1998
Local radio station, Classic Hits format.
Account Executive
MANAGEMENT
ELEVATION BRAND, INC., Tampa, FL
2008-2009
Advertising Agency.
Vice President/Client Services
Managed multiple areas of responsibility for start up advertising
agency including new business development, client service and
strategic media direction.
CATO CORPORATION, Charlotte, NC
1992-1993
Chain of 460 women's apparel retail stores in Southeast USA
Advertising Business and Media Director
Key member of management team, responsible for print and
electronic media coverage for all stores. Primary liaison between
corporation and media buying service. Oversaw trafficking and
accounting functions for advertising department. Managed
$10 million budget.
CHILD WORLD/CHILDREN'S PALACE, Avon, MA
1988-1992
Chain of 180 retail toy "supermarkets" nationwide.
Advertising Manager
Managed print and broadcast media for all stores.Developed and
maintained $40 million advertising budget. Established
corporation as sponsor of promotional events in key markets
including New York, Boston and Chicago.Supervised advertising
assistants.
EDUCATION: Northeastern University, Boston, MA.Bachelor of Science Degree | Mark
eting
PROFESSIONAL ASSOCIATIONS: Active participant
in AMA, TBTF, TPSA
REFERENCES: Will be furnished upon request