Making your mission sustainable

Bryce – Christa – Melissa – Nelle - Shauna

 Mission

Marketing Resources

Finance
Who do you
know?

How can your

mission help
them?
Internal University Advertising Grants Constituency Corporate
 Creating a sustainable pocket

Goals Opportunities Income

Internal University Advertising Grants Constituency Corporate

•  Seek strategic
partners
•  Prioritize and secure
501c3
•  Urgency – short, mid,
long term

Internal University Advertising Grants Constituency Corporate

 University Online Building Corporate Making it
Grants
Partnerships Advertising Constituency Sponsorships Happen
Building an educational community
 Locate your top potential partners with
similar objectives

Internal University Advertising Grants Constituency Corporate

 •  Art sold online
•  Journalism students
contribute content

Internal University Advertising Grants Constituency Corporate

•  Aslan Media Club
Chapters (Net Impact
Model)

•  Research database

•  Student user features

Internal University Advertising Grants Constituency Corporate

•  Youth and community
engagement

•  Interns, fellows, scholars

of varying industries

•  Executive education
and lifelong
learning

Internal University Advertising Grants Constituency Corporate

Enhancing your online headquarters
•  Considerations for target segments

Verbal

Visual Relationship

Internal University Advertising Grants Constituency Corporate

Internal University Advertising Grants Constituency Corporate
 profit
to
Strategy

Internal University Advertising Grants Constituency Corporate

Opportunities and criteria
 •  Prioritization & considerations

• Unlock the opportunities

Internal University Advertising Grants Constituency Corporate

Events and donor support
 •  Network/ •  Finance &
Experience Feasibility

Human
Marketing/
Resources/
PR/Sales
Finance

Mgmt/
Visionary
Operations

•  Expertise/ •  Ideas/
Skills Perspective

Internal University Advertising Grants Constituency Corporate

•  Short to long term planning

Micro

Macro Events

Internal University Advertising Grants Constituency Corporate

 • Online and offline

• Global and local

It all started with Twitter….

But who?

They follow you there,

they will follow you to events

Internal University Advertising Grants Constituency Corporate

•  Gift giving

•  Best practices &

best giving

Internal University Advertising Grants Constituency Corporate

•  Harness your twitter following, engage and educate your readers and
supporters

•  Spread your brand and mission, build your donor support base

Internal University Advertising Grants Constituency Corporate

•  Mapping your
mission to numbers
•  Building an online
community through
youth

Internal University Advertising Grants Constituency Corporate

Building a constituency with cross & cause marketing
Internal University Advertising Grants Constituency Corporate
•  Clarity > The right players and timing

•  Don’t let your value judgment

become blurry

Internal University Advertising Grants Constituency Corporate

Implementation